Achieved 183% growth in market share in 1.5 years by:- analysing market, mostly public segment;- creating and executing sales-marketing strategy based on indirect channel development;- introducing a new business model based on subscription for value segment cosmetic CO2 lasers;- positioning product with respect for the most pro table target audiences;- identifying customer needs relevant for leveraging business effective opportunities;- working with Key Opinion Leaders (KOL) of the eld to secure increase in awareness and preference rates;- creating initiatives to increase customer satisfaction and retention rate;- creating an effective business culture in the team based on project management approach.

Achieved 5% growth in MS at declining market by:- designing and successfully implementing a marketing strategy - effectively managing and developing a team of marketing and product specialists- increasing awareness and preference rates for Mindray ultrasound products among selected target audiences- developing indirect channel's sales, product, clinical resources and internal sales team - securing operational effectiveness in product support and market analytics at least possible cost- managing Key Opinion Leaders as effective channel communication with the market- driving development projects: participating in key sales activity, product localization, processes standardization and waste elimination- effectively managing the business unit's P&L plan

Stand alone managerial position with matrix subordinates The position required excellent project management and communication skills with firm knowledge about complicated product Achieved:- increase in Order Intake by restructuring sales channels and focusing on the state segment of the market;- increase in customer satisfaction by restructuring service on the territory;- increase in project realization by introducing project management processes in communication with distributors, actively and closely following each project;- revitalization of the business by starting implementing a business strategy designed to acquiring MS by increasing penetration on the market

Strategic marketing position which requires excellent analytical and project management skills combined with creativeness and determination in finding and leveraging new opportunities and markets Product/Service of responsibility: Consulting, Health Informatics (including Artificial Intelligence), Patient Monitoring Equipment, Medical Ultrasound Equipment, CT and MRI EquipmentAchieved growth in MS of products of responsibility averaging +3% in one year by:- analyzed market, evaluated, identified, prioritized segments by their values, needs and by theirpotential revenue;- initiated consultancy projects to design customized solutions for the most profitable target audiences;- led cross-functional teams in order to create the solutions;- created marketing strategies to deliver the value of the solutions to the target audiences via different internal (sales, distributors) and external (marketing communication) channels - introduced value based pricing;- evaluated and corrected solutions according to financial results (Sales, IGM, EBIT, ROA, P&L) - took part in key consultancy projects at the market;- initiated, sustained, and developed relationships with 11 Key Opinion Leaders;- supported market access team transformation to consultative selling approach, increased effectiveness their communication with the target audiences.

Product/Service of responsibility: Medical Ultrasound Equipment, Health InformaticsAchieved growth in MS averaging +4,6%, IGM +1,7% in 3 consecutive years by:- analyzed the market relevant to assigned product category, prioritized the market segments according their needs, values and revenue potential;- identified product features, created clinical proof points and incorporated them into value propositions specifically designed for the most profitable market segments;- developed and implemented downstream marketing strategies; - initiated and led operational changes across organization to increase effectiveness of marketing communication and reduce its cost;- created new, more effective channels of marketing communication at less costs; - created a set of policies led to standardization and harmonization of product positioning within distribution channel, increased effectiveness of communication (awareness, preference, purchase intentions, product availability);- identified Key Opinion Leaders within the product category, created new relationships (90%), improved existing ones (10%).

Increased NPS by 58% in one year by:- provided existing customers with ultrasound training;- conducted demo training for potential customers;- evaluated the customer response and provided information of possibleimprovements of equipment and its value for customers;- actively organised and participated in marketing communication activities.

Medical practice in different hospitals- emergency departments- outpatient hospitals- traumatology centers- diagnostic centersAnd different levels of responsibility - doctor of an emergency department- radiologist in a private medical hospital- surgeon of an outpatient hospital- head of a diagnostic unit