• 10-year experience in strategy: I have accumulated expertise both in media and communications working with major networks: dentsu, Publicis Groupe, GroupM, Optimum Media• International expertise: Worked with many markets preparing strategies for Spain, Poland, Turkey, Ukraine, Georgia, Romania. Also I have participated in many global pitches with international teams• Competence in a wide range of industry sectors: FMCG, Beauty, Pharma, Telecom, Automotive and more• Worked with top advertisers: currently I lead all strategic processes for Nestle, L’Oreal, Heineken, Estee Lauder Companies• Strong skills in consumer insights, analytics, presentation and slide design
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Strategy DirectorDentsu Sep 2019 - Present- Develop strategies for key clients: Nestle, L'Oréal, The Estée Lauder Companies, Heineken, Toyota and many more- Manage ICP process, leading the teamwork, developing frameworks and templates - Create reports and overviews for company clients- Manage a team of 5 strategists: workload, motivation, quality control and skills development- Regularly manage the workload of the Strategic Department - Lead the educational activities within the department and development of strategic product -
Senior Human Experience StrategistStarcom Apr 2017 - Sep 2019Москва, Москва, Россия- Develop human experience strategies for The Coca-Cola Company, KraftHeinz. Visa, Sandoz, Beeline, Samsung and many more clients- Develop of non-client products, such as trend reports, audience surveys, cultural ad-hocs- Facilitate workshops with clients \ media \ creative teams and lead brainstorms -
Senior Strategic PlannerZenith Sep 2015 - Apr 2017Москва, Москва, Россия- Develop media strategies for Nestle, Mercedes-Benz, Raiffeisen Bank and other clients- Develop of non-client products, such as trend reports, audience surveys, cultural ad-hocs- Facilitate workshops with clients \ media \ creative teams and lead brainstorms -
Senior Strategic PlannerOmd Emea May 2014 - Sep 2015Москва, Москва, Россия- Develop all media strategies for PepsiCo Beverages business unit in Russia, CIS and Eastern Europe- Consult Client and Planning teams on communication and media strategy questions- Participate in development of media toolkits, regular consumer reviews and facilitation of workshops -
Strategic Planning SpecialistMediacom May 2011 - May 2014Москва, Москва, Россия- Develop media strategies for MARS Chocolate business unit - Prepare strategic presentations for a wide pool of the clients: Volkswagen Group, Gsk, Tele2, Shell, Sony, Electronic Arts and many more- Collaborate with the client’s media buying agency and creative agency during the annual ICP process- Participate in development of media toolkits, regular consumer reviews and facilitation of workshops
Denis Ushakov Education Details
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International Marketing
Frequently Asked Questions about Denis Ushakov
What company does Denis Ushakov work for?
Denis Ushakov works for Dentsu
What is Denis Ushakov's role at the current company?
Denis Ushakov's current role is Strategy Director – Dentsu.
What schools did Denis Ushakov attend?
Denis Ushakov attended Russian University Of Humanities.
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