Denis Zotov Email and Phone Number

• Helping clients across Consumer industries with Commercial, Digital, and Analytical issues• Leading teams of consultants and data scientists to deliver lasting client impact

• Developed category strategies for an online marketplace leveraging market and consumer research to prioritise the efforts and boost the growth across markets• Conducted comprehensive research on the global eB2B market, analyzing prevailing trends, technological innovations, viable business models, and economic potential to shape the strategy of a global consumer player • Devised and validated global network expansion strategy to support the growth ambition of a brick-and-mortar player based on the quantitative modelling of the future demand and supply chain limitations • Led the creation of a comprehensive blueprint encompassing content, marketing, and technology aspects of a new online hub focused on the e2e Electric Vehicles ecosystem

• Developed a growth strategy for a large retail chain, incl. identification of target audience and redesign of assortment, pricing, and promo management approach improving EBITDA by 2 pp• Led and coached a team of 5 investment analysts of a large holding company to implement a new approach to investment management and advised on funds distribution increasing ROI by 7 pp• Managed a team of 3 data scientists on a personalized marketing project for a telco, created and launched scoring models and marketing campaigns generating more than 2 mln USD in revenue• Devised an MNA strategy for a large corporation, designed organizational and governance structure, identified and prioritized areas for investment to increase growth rate and ROI

• Developed a strategy for the financial function of a large energy player, incl redesign of key processes and approaches to interaction with other functions• Designed a new marketing and sales structure for a large basic materials player, along with KPIs, job profiles, and target geographical presence and aligned it with the key stakeholders• Identified causes of excessive inventory shrinkage across the whole value chain for a large retail chain, devised and presented a detailed mitigation plan reducing costs by 30%• Created a dynamic forecasting model of the required workload for all types of retail store employees and coached HR function on how to apply it, ultimately reducing labour costs by 15%• Set up processes and reporting structure for a project management office at a super large construction project, facilitated weekly sessions, reducing construction delays by 2 months