Over 17 years of experience in Advertising & Marketing, skilled in helping large corporations and big brands achieve their business goals through consistent and accurate communication strategies. For 10 consecutive years I worked in advertising agencies, partnering with clients and brands from the most diverse segments, which provided me with a deep knowledge in marketing, branding and media.Afterward, I worked for 6 years at the two largest global leading companies of Consumer Goods and Beauty categories, specifically in the Corporate Media department, where my main role was to ensure excellence in online and offline media strategies, starting from supporting internal marketing teams in defining communication KPIs until the campaigns post-analysis, whether in terms of Brand Awareness, Market Share, Sales Uplift or ROI. On those companies, I was also responsible for contributing to the digital marketing acceleration process, through the development and implementation of innovative digital projects as well as conducting training programs and workshops for internal marketing teams (+ 150 people). Lastly, I worked for two years at one of the biggest and most valuable technology companies in the world, in charge of boosting the positive impact on client's business through the adoption of Meta's Platforms in their advertising strategies and, as a consequence, contributing to the revenue growth of company in terms of ad investment. Main Skills: capability to work in partnership with cross-functional teams, strategic vision, problem solving, adaptability, empathy, organization, public speaking, develop and empower teams.