Sales manager for the east coast specializing in creating programs and planograms for the retail market for the electrical accessories category.

• Responsible for company growth for Sylvania brand timer and lighting controls. • Source & develop product to build and re-shape the product line. • Re-design packaging to promote increased consumer appeal. • Revise product manuals for enhanced consumer comprehension.• Create pricing structures for import and domestic sales. • Generate marketing materials for all products. • Conduct detailed market research for the category. • Participate in retailers' line reviews and on-line bidding. • Develop quarterly promotions for retailers. • Produce merchandising options-PDQ trays, planograms, floor displays. • Established an import purchasing program. • Hire, train and manage nationwide sales staff. • Prepare for and attend all sales presentations nationwide.• Attend customer and industry trade shows. • Initiated sales campaigns for new line addition of Sylvania bathroom fan ventilation • Increased sales by 25% within first year.• Secured 30 new accounts within 2 year period.

• Managed nationwide sales for seasonal and everyday electrical company (Stanley and Westinghouse brands).• Developed everyday electrical product line with over 200 items/10 product categories/POP displays.• Supervised category managers, in-house sales staff, nationwide sales reps. • Trained sales staff on products and presentation skills. • Provided sales team with market research to assist in capturing new business. • Attended sales presentations and market shows in Hong Kong. • Worked with factories on product development and quality issues. • Consulted with art department on packaging/merchandising designs.• Provided sales forecasts for warehouse inventory.• Furnished licensing company with detailed monthly sales forecasts.• Negotiated term and volume contracts with retailers.• Secured the first account for the domestic everyday warehouse program.• 97% account retention throughout company career.

• Responsible for account based sales of branded seasonal electrical accessories (Stanley Brand).• Managed national sales teams. • Involved in new product development efforts. • Created customized planograms for retailers. • Traveled within U.S. to all accounts for sales presentations. • Communication with overseas factories to insure customer satisfaction all on levels. • Attendance at trade shows, client conventions, product education seminars. • Sole responsibility for print and broadcast media sales with extensive knowledge of quality assurance details; involved in product presentation via catalog copy/photography and televised broadcast.• Retail accounts included grocery, garden center, hardware, gift centers, home centers, drug chains, discount stores, mass market, specialty stores, pool & patio, distributors and commercial suppliers.

• Instrumental in the success of a start up company in the seasonal electrical manufacturing industry (Stanley Brand). • Recruited sales representatives nationwide. • Supervised account management. • Responsible for all customer relations. • Initiated sales with motivational skills.• Persistent solicitation created company client base. • Implemented methods of order/invoice processing. • Produced sales recaps for both product and sales performance. • Created commission schedules for outside sales reps. • Established office policies and procedures. • Full charge of accounts receivable and commission payables • Experience in quotations, sales projections, planograms, liability insurance, freight coordination (domestic and import), wire transfers, letter of credit, sample coordination.• Played an integral role in sales reaching $5 million within a 3 year period.

• Administration of commission revenue, payables and receivables, for a multi-million dollar seasonal brokerage firm. • Responsible for collections, reconciliation of commission statements, disbursement of funds to sales personnel. • Handled contract agreements for sales staff, customers and vendors. • Management of showroom rental program. • Secured manufacturer's Certificates of Insurance. • Comprehension of sales recaps analysis, order vs shipment audits, monthly/annual revenue projections • Established exceptional relations with manufacturers, customers and sales personnel