Denise Pepp Email & Phone Number

Larkspur, Ca, Us

Develop and execute comprehensive marketing and sales strategies, increasing brand visibility and customer engagement through press, social media, and targeted campaignsDevelop brand identity and define brand attributes for each brand: artwork, sell sheets, accolades, tech sheets, sales presentation, etc.Oversee all compliance requirements in accordance to various state, national and international trade/alcohol lawsBuild, write copy and manage all wine brand websitesAlign with sales to anticipate market trends and deliver against key opportunities

Spearhead a comprehensive marketing strategy that included planning and executing the grand opening for their newest store locations in San Rafael and Greenbrae. Through targeted social media ads and posts on Facebook, Instagram, and TikTok, successfully boost reach, engagement, and website clicks, resulting in increased foot traffic and overall sales.

San Diego, California, Us

Researched and delivered concept ideation, demographic research, competitive analysis, brand architecture, visual style, media, local partnerships, public relations and all design materials for several restaurants in property management portfolio.Managed outreach and partnerships.

Atlanta, Georgia, Us

Crafted compelling sales strategies and website copy, enhancing brand visibility and driving customer engagement.Conducted market research and analysis.

Us

Pivoted marketing strategy in Covid environment and increased sales over 15% in 2021 versus prior year through take-out, family meal and 3rd party delivery strategiesDirected RFP process, hired new advertising agency and led brand redesign, resulting in new brand principles and positioningLed customer acquisition and retention

Santa Rosa, Ca, Us

Project Management for Bay Area marketing agency, working with various clients in healthcare, banking, finance and hospitality. Strategized, planned and built websites for clientsImproved SEO with online ads, web traffic reports, blog articles and appropriate keywordsPlanned, scheduled and designed print, radio and online ads

Developed marketing and media plansGenerated press opportunities and send press releases to the local pressMaintained AdRoll, online retargeting campaignDeveloped SEO marketing plan to increase web presence and traffic

Novato, Ca, Us

Grew and continually improved successful marketing programs and initiatives including industry online advertising, public relations, direct marketing, trade shows, SEO and case studiesDeveloped and maintained blog, social media outreach and created content for websiteDeveloped white papers, positioning Ctuit as a thought leader in their industryCtuit Software provides above store reporting, Business Intelligence and operational modules that provide insight and control for restaurant businesses through innovative, reliable and simple to use online tools that address Sales Reporting, Cost Control, Labor Scheduling, Financial Data with P&L generation, Inventory, AP, Recipes, Catering & Event Management, Online Managers Log and other critical functions.

Developed press strategy, manage press relations and conferences for ipad application developer

Developed short and long term marketing goals and strategies, as well as advertising program execution (online and offline)Initiated and managed social media strategies, including email marketing

Us

Initiated and executed Marketing programs that increased sales 44% year over year (same store sales comparison) Implemented a comprehensive in-store point of sale program, resulting in average check increase of 27% in two yearsDeveloped short and long-term advertising and sales promotion objectives, strategies and plans consistent with the brand identity and business goals, to optimize brand positioningBuilt and maintained the brand identity and ensured consistency of the brand presentation, including promotional literature, menus, radio spots, newspaper ads, direct mail, billboards, packaging, website, small wares, etc. Introduced and launched electronic gift cards and formed partnership with Safeway (and partner stores) to sell Mary’s Pizza Shack gift cards in their Local Stars programManaged all press relations, resulting in press exposure on CBS Eye on the Bay, The Food Network, KGO Radio, North Bay Business Journal, Pizza Today, Santa Rosa Press Democrat and more

Us

Managed strategy, pricing, marketing and launch for retail electronic gift cards, prepaid phone cards and Entertainment Books

Fr

- Launched and directed overall marketing strategy across cross-functional areas (promotions, direct marketing, online and offline advertising) as part of the initial management group- Led strategy and managed an offline advertising budget of $10 million, including television, radio, print, public relations, special events and guerilla efforts within limited budgets and aggressive deadlines- Increased brand awareness from 0% to 36% in one year through innovative Marketing and Public Relations efforts, resulting in number two market position and strong sales- Developed press strategy and directed two public relations agencies (business and consumer), securing placements in over 200 media outlets including Oprah, People Magazine, The New York Times, USA Today and the Today Show- Initiated and implemented a co-op advertising program, raising over $100k for additional marketing programs- Led packaging program, ensuring consistent branding across all points of consumer contact

New York, Ny, Us

- Built strategic partnerships with vendors such as Levi’s to increase marketing opportunities and incremental advertising funds by over $15 million- Initiated and launched multi-media marketing programs, strategic partnerships and co-op advertising plans- Analyzed sales data, market research and trends to optimize promotional opportunities resulting in incremental advertising.- Developed strategy and oversaw daily management of the Hispanic Marketing program that successfully acquired new customers- Managed Marketing Programs Account Executive and Marketing Programs Analyst

Burbank, Ca, Us

- Led strategic development of communication plans by repositioning Stuart Anderson’s in the competitive set- Supervised the media planning and creative development for all television, print and direct efforts for - Directed cohesive, branded, system-wide sales promotions that were successful in building incremental sales by 5%- Managed three marketing staff who handled in-store marketing, local advertising and public relations

Ba, Sociology

Bachelor'S Degree