Denise Taylor Email & Phone Number

Tyler, Texas, United States

Tyler, Texas, United States

Tyler, Texas, United States

Radiology Admin Decision Support and Reporting

Tyler, Texas, United States

Decision Support and Reporting Non-Invasive Cardiac Imaging

Tyler, Texas Area

Developed new and interpreted existing tech operations metric reporting, presented data and conclusions of new reports and reporting to region executive team in order to improve strategies and operations using research, data analysis, reports, and presentations.Established daily data queries and prepared reports on daily, weekly, monthly, and quarterly basis. Analyzing business data to develop Key Performance Indicators report – Completions, Connects, Service Visit Repeats, On Time Performance. Developed dashboards – Tech Revenue to visualize important trends and goals for decision making. Data mining using tech operations appointment detail from Field Service Mobility tool, Billing System data, Tableau, and internal data sources.Identified and documented all variances of forecasted budgets for use in budget vs actual tracking.

Tyler, Texas Area

Develop paid marketing campaigns (Facebook, Google). Build and manage digital ad campaigns to drive revenue and ROI. Focus on the Landing Page and set-up of the digital ad campaigns, then track the progress of the digital campaigns, stats analysis, managing bids and budgets, and optimizing campaigns for conversions across US markets.

Tyler, Texas, United States

Quality Assurance (QA) eCommerce testing and validation. Test Scenarios executed across devices and standard OS platforms through the mix of manual and automated testing techniques. Cross browser compatibility checks to ensure website delivers across browsers, devices and resolutions. eCommerce database offer management for web buyflow.

Tyler, Texas Area

Relationship Management - Database Marketing vendor with collaboration on customer/prospect data, Lifetime Value Modeling, Analytics & Strategy to retrieve data and analysis for Customer Retention, Acquisition and Upgrade. Customer communications such as Direct Mail, Email, Telemarketing, eCommerce database region offer management for web buy flow. Cross Functional work with teams including Call Center and Retail Stores. Partnered with Corporate Retention team in the development of a Proactive Retention program for low tenured customers to increase their product lines and education of the newest products and services that was eventually rolled out across the entire footprint after a successful launch that reduced churn rates and improved customer satisfaction. Proactive Email program developed for repeat trouble callers. Communicate to Region Vice President, Vice President Marketing, Vice President Finance, and Director of Sales results for targeting, trending and strategy through reports, presentations and meetings to interpret information.

Tyler, Texas Area

Database Marketing Analysis and Reporting. Marketing promotion effectiveness analysis presented to senior management through dashboards and reports. Worked with Database Marketing Vendor on Retention, Segmentation, Direct Mail, Email, and Telemarketing. Established profiles for Customer Retention and initiated programs to improve Direct Mail connects concentrating on customers with a higher Lifetime Value to reduce future churn rates after initial connect campaign expired. Established metrics for Campaign Management and developed Segmentation profiles for Retention, Acquisition and Upgrade of customers to the different lines of service.SQL ad-hoc queries using data from Data Warehouse and proprietary marketing database.

Tyler, Texas Area

Credit & Collections – Monthly Write off Analysis. Reporting to understand overall customer segments to better predict write off balances after they age beyond a certain number of days to keep the A/R clean.Report results to Finance department on monthly write off amount to understand impact to the organization.

Tyler, Texas Area

Worked with sales team on project proposal reports, qualification statements for project requirements; request for proposal from sub-contractors and suppliers. Research and Database Management of upcoming oil and gas projects.

Houston, Texas Area

Worked with sales team on sales presentations, category reviews and space management for presentation to consumer packaged goods brokers and retail grocery chain buyers.

Houston, Texas Area

Neilsen/IRI sales presentations, category reviews and space management for presentation to consumer packaged goods manufacturers and retail grocery buyers. Liaison between consumer packaged goods manufacturers and retail grocery chain buyers.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: President - Marketing Club, American Marketing Association Cum Laude

Associates, Marketing

Activities and Societies: Phi Theta Kappa, Outstanding Marketing Graduate