Denise King Email & Phone Number

Chapel Hill, Nc, Us

Morrisville, Nc

I lead go-to-market and business insights for Worldwide eCommerce Education and Gaming segments.

Morrisville, Nc

I created and implemented strategies for the Lenovo.com direct eCommerce business, supporting 33 countries across North America, Asia-Pacific, Europe, and Latin America. Projects spanned Small and Medium Business (SMB) and Consumer segments including LenovoPRO for SMBs, students, gamers, smart devices and connected home. Coordinated strategic planning process for Global eCommerce and management of global P&L.

Hershey, Pa

I led brand strategy and execution for the $500M gum and mint portfolio of Ice Breakers, Breath Savers, and Bubble Yum brands, resulting in growth that outpaced category growth. In April 2015, I launched Ice Breakers Cool Blasts, developing and executing an integrated marketing campaign including TV, digital media, and social media, to communicate the category-changing innovation.

Hershey, Pa

I expanded the product portfolio in the $600M Club and Dollar channels, leading to 10% growth. I managed projects for new items and platforms, including leading a cross-functional team across U.S., Canada, and Global regions to address Club portfolio needs. I gathered insights through analytics and research, created business cases, developed sales materials, and presented at customer appointments to support customer team sell-in of portfolio initiatives.

Hershey, Pa

I led brand initiatives for the $1.4B Reese’s Franchise on digital and social media, promotions, packaging, brand plan, gross sales projections, and budget. I managed the new Reese's Minis product, growing it to a $100M brand. I established a process for and delivered holistic development of creative execution for summer movie and gaming promotions including TV, radio, digital and social media. I grew Reese’s brand digital media in collaboration with the digital team, including website redesign, Facebook Timeline implementation, and Twitter launch, growing Facebook active users by 73%.

Hershey, Pa

I delivered a recommendation to Sr. Management on how to reach Millennials through integrating social and digital media into current communications.

Charlotte, North Carolina Area

I collaborated with business units to predict trends and drivers behind the earnings of student loan and trading portfolios for senior management decision making. I led regulatory validation of the financial forecasting model that aggregated data streams into a single earnings forecast and P&L for management decision-making, working closely with the technology analytics group. In leading the project, I found that I enjoyed project management and bridging the gap between the technology and business experts.

Charlotte, North Carolina Area

I performed earnings forecast, interest rate scenario, and economic valuation analyses on the vehicle and credit card consumer loan portfolios. While financial forecasting and modeling were the main job roles, I embraced the opportunity to leverage my computer science training to lead the implementation of a new software, and I gained approval for it to be the financial forecasting model of record. I also served as backup DBA for the forecasting model.

Charlotte, North Carolina Area

I created financial forecasts and cost analyses during six month rotations in three separate finance groups. I analyzed technology expenditures to understand the total cost of technologies that were core to Wachovia's operations and created a cost pool system to drive management decision-making on technology investments. After completing the Finance Enterprise Associate program, I led University of Florida recruiting and joined the program advisory board.

Mba

Bsba, Computer And Information Sciences