Denise Godreau Rodriguez Email & Phone Number

Maitland, Fl, Us

Denver, Colorado, United States

Advisor to CEOs and Investment professionals on value creation across a multi-billion dollar portfolio of hospitality assets.* Creator of the Performance Marketing Playbook, a guide to best practices in digital marketing.* Advised CEOs on pricing, branding, marketing, distribution, and team development to scale effectively.

Orlando, Florida Area

Led brand development, digital marketing, innovation, PR and corporate communications* Launched strategic roadmap, led digital transformation, and developed a corporate communication plan to align the entire company on key priorities.*Led R&D for new subscription based product, launched pilot.*Co-chaired Covid19 task force, and developed all internal and external communications through the pandemic. Exceeded occupancy goal +33% over occupancy after Covid-19 re-opening

Orange County, Florida

Balanced consulting engagements, time with my frail mom, and travel to Alaska via a long cross-country motorcycle trip.

Orlando, Florida Area

Led recovery for a $1B company in a 3-year decline with significant EBITDA erosion. Responsible for Branding, Corp Communications, and all Commercial activities. • Turned around attendance 15%, revenue 16% and season pass sales 10%., brand sentiment 7ppt.• Developed purpose-driven brand relaunch, including advertising, PR, social, partnerships, new events, and rides, secured incremental investment +30% from BOD to address reputation issue. • Adjusted revenue management and pricing… Show more Led recovery for a $1B company in a 3-year decline with significant EBITDA erosion. Responsible for Branding, Corp Communications, and all Commercial activities. • Turned around attendance 15%, revenue 16% and season pass sales 10%., brand sentiment 7ppt.• Developed purpose-driven brand relaunch, including advertising, PR, social, partnerships, new events, and rides, secured incremental investment +30% from BOD to address reputation issue. • Adjusted revenue management and pricing to boost profitability. • Accelerated digital transformation to focus on performance marketing.• Reduced agency expenses by $1M while increasing quality of creative content. Show less

Orange County, California Area

Interim Chief Marketing Officer and Branding Consultant leading multiple projects.

Nassau, Bahamas

•Developed brand positioning, organizational culture, onsite and online guest experiences. Planned all go-to-market strategies for leisure, group and residential sales, led corporate communications, and public relations. Built demand forecast for 5 hotels, 3000 room nights.

Irvine, California

•Turned a declining adult education division into a new, accredited, not-for-profit online university.* Launched a new brand, website, social media, CRM system, and call center. * Implemented digital marketing plan, increasing undergraduate students and credit hours 20%.

Orlando, Florida Area

•Led a multifunctional team to incubate a business and meet profitability goals. • Planned all operational aspects: labor strategies, training, end-to-end guest experience (transportation, entertainment, F&B, attractions), marketing and sales, all cost and revenue forecasting.

Orlando, Florida Area

•Led marketing activities for Walt Disney World ($4B revenue, 25K rooms). Selected accomplishments: •Met or exceeded occupancy and attendance in 2004, 2005, 2006 by identifying barriers to visitation and executing insight-driven marketing strategies, exclusive resort guests benefits, loyalty programs. •Successfully launched new transformative pricing strategy.•Led all integrated communication plans for annual campaigns across traditional and digital media, with budgets… Show more •Led marketing activities for Walt Disney World ($4B revenue, 25K rooms). Selected accomplishments: •Met or exceeded occupancy and attendance in 2004, 2005, 2006 by identifying barriers to visitation and executing insight-driven marketing strategies, exclusive resort guests benefits, loyalty programs. •Successfully launched new transformative pricing strategy.•Led all integrated communication plans for annual campaigns across traditional and digital media, with budgets exceeding $100M.• Drove record attendance from multicultural segments•Effectively managed crisis periods. Led surgical downsizing efforts through economic recessions and executed plans to drive attendance post 9/11. •Achieved record vacation club revenue in 1998, 1999.•Consistently rated highly effective and inspiring leader on Disney’s 360 performance surveys.Awards/Recognition:Member of Walt Disney World’s Steering Committee 2002-2009Top 100 Diverse Executives – Diversity MBA magazineDisney VoluntEAR of the Year AwardHispanic Professional of the Year, Hispanic Chamber of Commerce Show less

Miami/Fort Lauderdale Area

Developed consistent brand presence and ensured effective marketing activities for 1,500 stores in 24 countries. Launched stores in six new markets in 1995 with exceptional results.

Mba, Business

First Year Honors

Bs, Economics/Marketing

Recipient of National Hispanic Scholarship Fund Award 1982 - 1985