Denise Seow Email & Phone Number

• Driving Ascott’s franchise development strategy globally for 15 hospitality brands- Identifying new strategic franchise opportunities including expanding the global businessthrough partnerships, investments and/or development of new franchise businesses- Managing project assessment processes and conducting financial and strategic analyses ofnew leads and existing franchises- Supporting global teams to win franchise deals, particularly in aspects of negotiation.- Managing Franchise Agreement negotiations and ensuring that all legal, policy, regulatoryand other franchising requirements are met- Advising on franchise support development ie franchise playbook, tools, portals andresources for franchisees

- Creating new franchise and joint venture partnerships: - Opened 4 new markets in Asia and developed pipelines for other Asian and Middle East markets - Contract negotiation and deal structuring - Project management to ensure smooth transition - Strategy development for new markets, market re-entries and rationalisation : - Financial modelling and business case development and presentation to senior management - Setting up systems to assess market development potential and franchise selection- Analysis and reporting of sales data for 400 stores over 12 countries: - Developing new reports for sales, product mix and compliance analysis- Driving Raw materials sales: - Developing framework and strategy to increase sales- People development: - Grooming of direct reports

Singapore

- Analysed industry trends and competitive landscapes to identify and exploit opportunities. Industry experience spans aviation, catering and cruise businesses.- Identified business prospects, developed strategies and business cases to expand the company’s presence in Asia Pacific and Middle East, including in Philippines, Indonesia, China, Hong Kong, India, UAE and Saudi Arabia.- Planned and strategised joint ventures, partnerships and acquisitions covering the spectrum of: - Conducting feasibility studies and due diligence, - Formulating and negotiating terms with partners and - Preparing bid submissions.- Engaged top executives and key stakeholders.- Prepared investment committee and board papers to seek management and board approvals.- Planned and strategised at the corporate level, including market analysis and involvement in Board and Management Strategy meetings. - Organised innovation workshops and team bonding retreats.

Singapore

- Headed the HR, Billings and Administrative departments of a 280-staff company. Reported to the General Manager and managed 7 direct reports. - Managed the entire spectrum of HR functions including recruitment, compensation and benefits and HR system management.- Trained and developed HR and administrative team.

Life Sciences, Biomedical Sciences, Second Upper Class Honours

Activities and Societies: Community Service ClubDean's list AY04/05 Sem II

Science And Economics, 4 As, 1 A2

Activities and Societies: Chairperson, Outdoor Activities Club (ODAC)

Triple Science, 6 A1S, 3 A2S

Activities and Societies: -Head, National Cadet Corps -Chief leader, Outdoor Adventure leaders