Denise Serio Email & Phone Number

Buffalo, Ny, Us

Buffalo/Niagara, New York Area

Doing it all.

Buffalo/Niagara, New York Area

BAM Enterprises, Inc is the holding company for NRD Advanced Static Control, PMI Industries and Motor Components. Responsibilities include: ~ brand management across all media for BAM Enterprises' three sister companies~ preparing and executing marketing plans~ managing website content and social media presence~ developing collateral materials ~ managing trade show marketing~ assisting sales team with on-going customer/prospect contact strategy~ growing lead… Show more BAM Enterprises, Inc is the holding company for NRD Advanced Static Control, PMI Industries and Motor Components. Responsibilities include: ~ brand management across all media for BAM Enterprises' three sister companies~ preparing and executing marketing plans~ managing website content and social media presence~ developing collateral materials ~ managing trade show marketing~ assisting sales team with on-going customer/prospect contact strategy~ growing lead generation activity~ driving traffic to e-commerce websites Show less

Buffalo/Niagara, New York Area

Developed strategic marketing plans and annual marketing budgets; conducted focus groups and competitive research; managed third party providers and creative teams; provided art/copy direction; coordinated production of direct mail campaigns and collateral materials; directed the development of websites; wrote/distributed press releases; managed advertising placement for TV, radio, print, outdoor and digital media; developed content and directed production of TV and radio spots; approved… Show more Developed strategic marketing plans and annual marketing budgets; conducted focus groups and competitive research; managed third party providers and creative teams; provided art/copy direction; coordinated production of direct mail campaigns and collateral materials; directed the development of websites; wrote/distributed press releases; managed advertising placement for TV, radio, print, outdoor and digital media; developed content and directed production of TV and radio spots; approved project costs and client billingSimultaneously filled the role of interim Director of Marketing for The Brothers of Mercy & Montabaur Heights from January 2014 through January 2015 Show less

Liasion between M&T Bank Relationship Managers and internal SourceLink data and creative teams; Authored project requirement documents for retail deposits, credit card and HELOC direct mail campaigns; Worked with M&T Relationship Managers to develop copy and creative for direct mail materials; Responsible for managing timelines, quality control procedures and status reports; Provided cost estimates and managed invoicing

Developed strategy and positioning to refresh 70 year old firm’s brand identity; Managed advertising/marketing agency in developing brand elements including logo, tagline and website; Directed the creation of new marketing materials (sales collateral, trade show materials and direct mail); Wrote/edited Requests for Proposals for opportunities with Washington Metro Area Transit Authority, the Dormitory Authority of the State of NY and Buffalo Greenfields, among others

Managed internal and external resources, monitored schedules and prioritized competing tasks; Directed Account Service teams in developing tactical plans and preparing responses to Requests for Proposals; Established agency-wide process for project management and day-to-day workflow; Responsible for all purchasing functions including estimate generation and budget monitoring; Selected outside suppliers for all programs and managed vendor relationships; Collaborated with teams to establish… Show more Managed internal and external resources, monitored schedules and prioritized competing tasks; Directed Account Service teams in developing tactical plans and preparing responses to Requests for Proposals; Established agency-wide process for project management and day-to-day workflow; Responsible for all purchasing functions including estimate generation and budget monitoring; Selected outside suppliers for all programs and managed vendor relationships; Collaborated with teams to establish project specifications based on strategic goals; Managed direct mail campaigns for B2C (gaming, healthcare) and B2B (manufacturing, food service); Coordinated production of all materials (sales collateral, trade shows, direct mail) for all agency projects Show less

Conducted competitive research, market analysis and communications audits for existing clients; Provided support for sales team by writing reports and client presentations; Acted as client advocate ensuring the client objectives were clearly communicated to internal teams; Identified and developed new business opportunities through category research; Created new quality assurance procedures to improve agency efficiency and profitability; Supervised Production and Traffic Departments managing… Show more Conducted competitive research, market analysis and communications audits for existing clients; Provided support for sales team by writing reports and client presentations; Acted as client advocate ensuring the client objectives were clearly communicated to internal teams; Identified and developed new business opportunities through category research; Created new quality assurance procedures to improve agency efficiency and profitability; Supervised Production and Traffic Departments managing team of 3; Coordinated production and delivery schedules to ensure on time completion of all projects; Attended on-site production checks to ensure product quality and accuracy; Selected appropriate suppliers, matching project requirements with vendor capabilities Show less

Successfully managed multiple direct mail campaigns for several national clients including HSBC; Managed team of 4: 2 Account Executives and 2 Production Coordinators;Prepared annual marketing plans with budgets, timing and tactics; Identified target audiences and segmentation strategies; Strengthened client relationships acting as main point of contact with client marketing teams