Deniz Dedeoglu Email & Phone Number

Redmond, Washington, Us

New York, New York, Us

• Define Smaato’s product strategy for its programmatic sales business by analyzing market opportunities and gathering client feedback, identify right KPIs for each feature to help executives monitor the progress.• Be the voice of the product team to clients, present the product roadmap to all enterprise DSPs quarterly and get their commitments to implement the latest features Smaato offers.• Responsible for global product initiatives from the idea stage to client execution, build new features according to clients’ feedback while using an optimum amount of internal resources.• Lead Smaato’s mobile web initiative, design an entire portfolio of features to source inventory and identify audiences in web environments.• Coordinate between legal, sales and product teams to design and implement Smaato's political and CBD private marketplace offerings.

New York, New York, Us

• Oversee Sales Engineering Americas team, manage the queue of technical requests and align internal resources.• Responsible for onboarding and scaling of all DSPs and ad networks in Americas.• Gather feedback about Smaato’s platform from clients and turn them into actionable items for the product team.• Coordinate between engineering, product, and sales for strategic initiatives, report to the executives about the progress.• Establish workflows for demand partner onboarding, which are implemented globally by all sales engineering teams

New York, New York, Us

• Provide first line of support for any technical problems or disputes from demand partners, troubleshoot problems related to ad delivery, performance and reporting, provide solutions to internal or external stakeholders.• Test impression, click and conversion workflows by checking API calls through proxy tools. Identify root causes of discrepancies by querying auction logs.• Perform quality assurance testing for the new proprietary platform to ensure business requirements are met.

New York, New York, Us

• Responsible for successful onboarding of new ad networks and DSPs, conduct feasibility checks.• Consult account managers for any up-sale opportunity which requires the involvement of product and engineering.

New York, Ny, Us

• Continuously provide new ad serving and tracking solutions in the fast-paced mobile advertising industry.• Project manage numerous components of the new proprietary platform, plan all the subtasks required for the user interface and the back end coding. Perform quality assurance testing to ensure business requirements are met. • Develop and execute data migration tests and reconciliation reports as part of the UAT team for the new real time bidding platform.• Lead the certification process of all rich media vendors, analyze and troubleshoot reporting discrepancies between Strikead’s platform and ad servers.• Provide break-even and scenario analysis for new technology partnerships to identify the most profitable cost structures.• Produce reference data reports using Excel Pivot Charts and written analyses, for operations and finance teams, by discovering desired reporting and metric requirements.• Build marketing pitch decks in order to introduce new technologies to clients and train sales and ad operations teams.

New York, Ny, Us

• Responsible for monitoring, trafficking, testing and troubleshooting over $1.2M worth of mobile display campaigns.• Trafficked various different media units from 3rd party ad servers such as Celtra, MediaMind and DART.• Optimized campaigns according to client’s key performance indicators while preserving cost efficiency. • Forecasted unit publisher costs for advertisers according to the given targeting specifications.• Extracted reports and analyzed campaign delivery data to identify discrepancies between reporting systems.• Analyzed post campaign data to identify the causes for any under delivery and cancellations. As a result, monthly campaign delivery rates increased to 97% from the previous average of 63%.

• Analyzed the process flow of the patient advisors and the branch layout of the hospital as a member of a team of six engineers.• Designed a system to optimize the number of patient advisors within the limit of predetermined service times by using a dynamic scheduling algorithm.• Tested the proposed system for different scenarios by using Arena simulation software.• The project was presented to Minister of Science, Industry and Technology of Turkey.

• Supported the administrative board to obtain $10K extra budget from Dean of Students’ Office for the new website. • Contracted with Sanpark Web Design for the new website (www.radyobilkent.com).• Analyzed weekly visitor data to trace the progress of the website by using Google Analytics.

• Planned the training period of 45 candidates for two recruiting seasons.• Led the trainers to achieve an effective recruiting process.

Kocaeli, Tr

• Built quarterly sales forecasts for each model and ordered vehicles from Volkswagen AG via AS400 system.• Prepared cost-benefit analysis for the proposed IT component.

İstanbul, Şişli, Tr

• Researched on emerging companies in automotive industry in order to expand the client portfolio• Planned appointments with potential advertisers.

Ankara, Tr

• Designed a fixture which reduces plastic assembly process time by 25%.• Utilized the batch size of built-in cupboards’ components, 12% improvement is achieved in overall process time.

Master Of Finance, Finance, General

Bachelor Of Science (B.Sc.), Industrial Engineering