- Utilize analytics, business planning and strategic and tactical targeting to increase Personal Injury market share in Texas (San Antonio, Austin, Dallas/Fort Worth), Georgia, South Carolina, Colorado and Oklahoma.- Significant year over year order demand generation:- 2023: 23% - 2024: 13%- Work collaboratively with Senior VP, Marketing, Analytics, Concierge Scheduling and Liens and Legal to identify areas of opportunity to increase market share and streamline workflows across multiple US Radiology Specialists brands (American Health Imaging, Touchstone Medical Imaging, Gateway Diagnostic Imaging)- Identify and contract with sub-specialized radiologists on a national level to ensure sufficient turnaround time with regards to imaging reads- Identify and contract with funding companies on a national level to ensure healthy payor mix of in-house held accounts vs funding to assist with accounts receivable- Member of the National Sales Leadership Team

• Surgical & Specialty call points: Neurosurgery / Neurology, Plastic Surgery, Orthopedic Surgery, Gastroenterology, Hepatology, Urology, Oncology, PC Sports Med, Interventional Pain Mgt, ENT / Otolaryngology, Ophthalmology, Pulmonology, Nephrology, Chiropractic, Podiatric Surgeons, Rheumatology, Cardiology, Internal Med• Medical Equipment & Technology: USRS is on the forefront of new diagnostic imaging equipment, powered by the latest technologies & software• Injections (Omnipaque & Clariscan) • Modalities: MRI, CT, Fluoroscopy (Arthrograms), Ultrasound, Artificial Intelligence (AI)• Surgical Protocols (commonly used): Stryker, Medtronic, Zimmer Biomet, Boston Scientific, J&J / DePuy Synthes, Intuitive Surgical, Smith & Nephew, Conformis, Medacta, Arthrex, Onkos Surgical• Neurology & Neurosurgery Protocols: Diffusion Tensor Imaging (DTI), NeuroQuant, 3D Sequences, Fast Gray Matter Acquisition T1 Inversion Recovery, Magnetization Prepared 2 Rapid Acquisition Gradient Echoes, Metal Artifact Reduction Software (MARS), Motion Correction in 3 Planes, Susceptibility Weighted Imaging (SWI)• Orthopedic CT Protocols: (Hip) Bodycad, Conformis, Mako, Materialise, My3D, MyHip, Symbios (Knee) Active Motion, Bodycad, Conformis, Mako, Materialise, MyKnee, Signature, Smith & Nephew, Stryker, Symbios, TruMatch, Zimmer Biomet (Ankle) Conformis, Prophecy, Quantum, Vantage (Spine) Mako, Medtronic (Shoulder) Archer 3D Targeting, Arthrex, Blueprint, DJO Match Point, ExactechGPS, Materialise, MyShoulder, Zimmer Biomet • Orthopedic MRI Protocols: (Hip) McKibbin Index, Smith & Nephew (Knee) Bodycad, MyKnee, Smith & Nephew, Signature, Visionaire, Zimmer Biomet• ENT CT Protocols: Angiogram, Maxillofacial, Parathyroid 4D, Surgical Sinus (Fiagon, Medtronic, Stealth, Stryker), Soft Tissue Neck, Temporal Bone &/or IAC• ENT MRI Protocols: Angiogram, Brain, Brain IAC, Brain Trigeminal Neuralgia, Orbit Face / Neck, Soft Tissue Neck, Skull Base, TMJ

Baptist Health System is the 2nd highest grossing for-profit hospital system in the United States, consisting of five hospital campuses in the San Antonio, TX market.Regional Growth Officer, Northeast Territory, North Central TerritoryRegional Orthpaedic Service Line Growth OfficerUnder the direction of Chief Growth Officer of Sales and Growth, continually develop and execute strategies to achieve growth initiatives across the five hospital campus health system.Hired to lead market development for Northeast Baptist Hospital, North Central Hospital campus and northeast and north rural territories. Responsible to new program development, strategic planning and execution with concentration on physician communication for services, both existing and new.Designed, implemented, and operationalized new to market orthopaedic hand call to increase campus orthopaedic service line volume by 30% year over year since launch date, with seven figure net revenue.2014 expanded responsibilities to include additional direct report of Northeast Account Executive and North Central Account Executive.Responsible for conception and development of Center of Excellence Spine Program designation for BHS.Since hire date, Northeast Baptist Hospital and North Central have shown significant increase in surgical volume, leading to exceeding financial budgets for their respective campuses. Service line growth includes cardiothoracic, bariatric, and orthpaedic surgery.Responsible for alignment with Marketing team, Service Line team, and Executive Administrative teams.Responsible for physician to physician orthopaedic service line marketing programs.Responsible for surgeon alignment, which has equated to a 9% year over year increase in campuses surgical volume for period 2013 to 2014, 22% from 2014 to 2015, and an additional 10% realized in 2015-2016.

Frontera Strategies, LP is the leading service organization that provides physicians with in-office heart, lung, and vascular diagnostic testing. I provided a comprehensive, convenient service to their patients that reduced unnecessary referrals and increased net operating income for the practice.Headed up the growth of the San Antonio market, increasing utilization in active practices, as well as day to day operations.

Top ranked sales representative in the company for 2010 and 2011. Gross personal portfolio sales of $1,240,000 in 2010 with growth to $2,090,000 in 2011 through securing first time/one time clients, maintaining repeat clientele, and implementing new sales tactics.Provided expert advice and services regarding procurement of medical equipment to clients ranging from government to private clinics. Key clients included Lockheed Martin, General Dynamics, Cazador, numerous VA Hospitals and Army Medical Centers nationwide.Utilized different sales channels and tactics including business-to-business, GSA contract, TXMAS, and Federal EBuy.