Mgr, Global Product Marketing Manager
Greater New York City Area
Led team of 7 collaborating with Development & Sales exceeding revenue goals by creating marketing strategies, tactics, content creation, product launches and enabling sellers to successfully generate and progress opportunities. • Spearheaded work efforts with sales and development to create compelling value propositions and messaging for each persona. • Managed the building, translation, deployment and enablement of over 20 Sales kits for use in creating successful lead generation campaigns.• Organized events & global roadshow “event-in-a-box” materials for local Partner execution resulting in uniform messaging, reducing time to start new campaigns.• Communicated key product values at events, analyst briefings, press write-ups, social media and via marketing materials to enhance awareness • Developed Telemarketing campaigns for product solutions resulting in validated lead revenue increasing by 136% and win revenue 134%.• Conducted regular Partner focus groups to gain feedback resulting in additional references and recommendations to product developers.