Dennis Morabito Email & Phone Number

Pittsburgh, PA

Developed and implemented marketing communications plans which contributed to record-setting sales and thought leadership position in the automated patient flow market. Company revenue has grown approximately 25 percent annually in since 2005. Developed strategic plan to reposition TeleTracking in light of market changes resulting from passage of American.

Long and short term contracted strategic marketing and communications assignments for various clients, including: Carnegie Mellon University: Developed overarching positioning strategy for University’s billion dollar capital campaign and experiential roll-out events for Trustees, university community, key corporate donors, and influential alumni groups in.

Created and/or directed communications required in the merger of the West Penn and Allegheny General Hospital Networks, which formed the second largest health system in western Pennsylvania. Conceived, wrote and produced all advertising to launch the system to consumers. Independent marketing surveys showed that the new system attained consumer preference.

SRVP /Creative Director (1986-1995) VP/Creative Supervisor ( 1983-1986)Account Executive (1981- 1983) Clients included Rockwell International, Mellon Bank, McDonald’s Corp., Duquesne Light Co., Phillip Morris, Union Carbide, Ford Motor Co. & Westinghouse.Career path moved from public relations account management, to advertising copywriter, creative.

Conceived and developed key communications and events for Duquesne’s record –breaking Sesquicentennial Capital Campaign, including media relations, radio and television advertising, celebrity appearances, etc. Won several CASE awards for fund-raising collateral which presented a unique perspective on the donor benefits of philanthropy. Transformed Duquesne.

Established first sports information office at CMU. Greatly expanded media coverage for all Tartan sports. Promotional efforts helped football and basketball programs attain NCAA Top Ten rankings. Defensive line coach on Tartans’ first PAC champion football squad. Coached NCAA Div. III “Top Ten” defense in 1977 and 1978.

Wrote nationally distributed sports column. Covered all major professional and college sports teams in PA, WVA and directed additional sports coverage in seven-state region.

B.A., Literature

Activities and Societies: Varsity Intercollegiate Football (Captain), Student Senate, Student Newspaper.

Education record