Dennis Kelley Email & Phone Number

Helsinki, FI

Espoo, Uusimaa, Finland

• Role and Responsibilities:
• Social media management of global accounts, including copywriting and visual content creation for the following platforms: LinkedIn (2 channels), Instagram, X, Facebook, YouTube, and Haiilo.Key Accomplishments:
• LinkedIn copywriting and content production of posts that in 22 months have brought in 20,000+ new followers, over 2 million organic impressions, and over 188k engagements, with a 7,41% average post engagement rate.
• Employee Advocacy: Haiilo copywriting and content production has resulted in an organic reach of over 10 million with an EEMV of 38,310 in 22 months.
• Increased website visits via organic social by 66,78% from Q1 2023 to Q4 2023.
• Organic social efforts on LinkedIn, Facebook, X, and YouTube have resulted in over 244k organic website sessions and more than 4,4k new organic contacts from December 2023 to October 2024.Technologies Utilized:

Espoo, Uusimaa, Finland

• Role and Responsibilities:
• Creating brief videos and animations to promote the brewery and taproom for events, promotions and new beer releases.
• Photograph and edit pictures for posting on Facebook and Instagram to increase awareness of the brand and keep current customers informed and engaged.
• Beer can label designer as of May 2024.Technologies Utilized:
• Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Adobe After Effects, Adobe Acrobat

Helsinki, Uusimaa, Finland

• Role and Responsibilities:
• Social media management including copywriting and content creation for LinkedIn, Instagram, TikTok and YouTubeKey Accomplishments:
• LinkedIn: Copywriting and content production of posts that have brought in 3,259 new followers in 7 months (a 143% increase), 250k impressions (a 300% increase), 3,3k reactions (a 240% increase), with a 7,05% average.
• TikTok: Scripted, filmed, and edited 39 original videos for the company's channel which have received over 50k views, and over 2,5k likes
• Repurposed TikTok videos to Instagram and YouTube Shorts. Instagram Reels (39 posts) have received over 450k views and over 8,6k likes. YouTube Shorts (19 posts to date) have received 22k views and 440 likes
• Filmed and edited the company after video for Milan MeetUp 2022

Helsinki Area, Finland

• Role and Responsibilities:
• Managed all aspects of content marketing, content creation, social media management, events and webinars, email marketing, automation, and SEO.Key Accomplishments:
• Designed and created visually pleasing layouts and formats for eBooks, blogs and handouts using Adobe including 7 eBook publications with supporting promotional materials that collected 800+ download requests over 26.
• Video editing, production and animation using Adobe Premiere & After Effects to create original promotional videos, webinars, interviews and software tutorials.
• Managed social media channels including original media copywriting and content creation with a focus on LinkedIn which doubled its follower base and generated an 182% increase in the number of new sales contacts over.
• Designed templates, write copy, create visuals and automation workflows for Hubspot marketing emails.

Canton, MA

• Role and Responsibilites:
• Was the lead associate for all auctions related email, phone and customer visit service inquiries
• Analyzed customer traffic and sales data from online and live events for improved CRM interactions
• Photographed, wrote descriptive copy and provided appraisals for high end laboratory, manufacturing and semiconductor equipment to be published in digital and printed catalogs for clients including Colgate (Canada).
• Assisted in the creation of promotional materials including email marketing templates, online banner ads, catalogs and on site marketing displays
• Oversaw onsite logistics at facility locations and managed rigging and removal teams to ensure safe and proper removal of purchased assets to meet deadlines specified by clientsKey Accomplishments:

Oulu Area, Finland

• Role and Responsibilities:
• Completed a 4-month traineeship assisting with social media analytics, influencer marketing, live event and webinar hosting, written content production, and branding photo shoots.Key Accomplishments:
• Created the University’s podcast account with Spotify implementation to reach over 540 listeners in the first two months
• Analyzed social media marketing metrics on a daily basis and provided feedback reports to track and monitor trends in an effort to increase viewer engagement
• Hosted weekly Facebook Live sessions reaching over 1,700 viewers along with University Ambassadors to discuss University related topics and answer prospective student related question
• Proofread and provided English edit corrections for printed and online University correspondences

Oulu Area, Finland

• Role and Responsibilities:
• Completed a 3 month traineeship while assisting with the creation of web content writing, marketing and blog posts for the QuietOn website and social media platforms including Facebook and Instagram.
• Implemented designs for marketing materials including packaging, fliers and brochures using Adobe Illustrator and Photoshop.
• Assisted with the content and creation of email marketing campaigns utilizing MailChimp.
• Created keyword and tags for all site pages to increase website traffic and gain better SEO.
• Optimized all site pages with better English phrasing for better global readability.Technologies Utilized:

Greater Boston Area

• Role and Responsibilities:
• Served beer and provided knowledge of Trillium Brewing Company (Ranked 3rd Best Brewery in the World in 2016, 2017 & 2018 by Rate Beer) beers to guests.

Raynham, MA

• Role and Responsibilities:
• Worked with owners input to design a website to cater to the sites clientele.
• Was responsible for all website related images, photography and written copy.
• Utilized Dreamweaver and Adobe Photoshop to create script HTML in order to create an easy to use and appealing website.
• Consistently maintain the website via Go Daddy when owner contacts with any new updates or ideas.
• Supply the owner with Google Analytics data and consistently try new promotional ideas including new meta tags and social media integration.

TD Garden

• Role and Responsibilities:
• Designed, illustrated, and screen printed original Boston Bruins and Boston Celtics graphics and logos to be printed on apparel and sold during sporting events utilizing Adobe Creative Suite.
• Worked along with customers to meet design related demands and alterations all staying within defined deadlines.

Greater Boston Area

+ Assisted in the rebranding of their website to better reach new audiences.+ Worked with a team to redesign website elements and promotional email templates to better reach new customers and promote the company.

Hanover, Massachusetts, United States

• Role and Responsibilities
• Assisted customers, made sales, demonstrated products, and merchandised products based on management’s desires.

Master Of Science - Ms, Marketing, 4,2 Gpa (Out Of Possible 5)

• Master's Thesis topic of "Creating a Craft Brewery Brand Identity" utilizing J.N. Kapferer's Brand Identity Prism • Completed two paid.

Bachelor Of Science, Journalism - Bsj, Advertising, Cumulative Gpa Of 3.45 (Out Of Possible 4)

• Graduated Cum Laude • Dean's List: Fall 2008, Spring 2009, Fall 2009 and Spring 2010.

Meteorology And Atmospheric Sciences

• Took courses in Public Speaking, Photography, Psychology, Story Telling, and Persuasion while completing core requirements • Transferred.