Denny Zhou Email and Phone Number

• Strategy Developing: Develop with financial planning the long term strategy (3-5 year) of OMO project (Online Merge Offline), upon which keep innovating the business model of offline experience center to optimize the combination of online product/service and offline channel. • Franchise business driving: Lead the team of total 35 to develop new franchisee throughout China mainland and provide support on center’s business start-up and daily operations• Financial planning and fulfilment: With 130% fulfilled the FY20 financial target, initiated financial planning of FY21 with 60% growth and successfully kept it on track by end of June.• B2B Sales: Lead BD team of 7 and another 4 from outsourcing partner to beat the annual new franchisee development target with 50% increase on salesperson efficiency. • Center operations: Lead frontline Operation team of 22 and another 6 of backstage operation support team to drive center’s business with double growth at center average level. Built up the operation support SOP as well as center business management SOP upon center’s lifecycle and operation support function matrix .• Innovations to drive significant changes: WIth first-hand data and keen market insight on the project, drive directly innovation including franchisee recruitment strategy, franchisee scoring program, center location selection, space planning, service, academic content and marketing strategy, which result in 48% increase on client retention and 32% up on center sales conversion. • Achieved the highest center new sales revenue in Jan.2021 with 106% increase vs. prior record.• Created TFC (The Fun Club) program as the first ever offline course of 51Talk to offer centers an over double-profit product as well as a new customer acquisition tool.• Created the Accompany Study service to help kids start their talk with foreign teacher with confidence and interest, which significantly pulled up the center’s sales conversion rate by 30%.

• Led Customer Experience (Sales) team of 7 to drive license and equipment business with 2,000+ fitness clubs including Tera Wellness, Will’s, Le Fit, Super Monkey etc.• Achieved 20.3% YOY business growth in fiscal year 2019 in despite of the impact from COVID-19 in fiscal Q4 (Jan – Mar.).• Strategic sales direction, effective sales team coaching, successful team re-structure, strong partnership with supporting departments, all of which contributed to the license revenue growth upon 17.5% cancellation of club and programs license• Created and developed KGA (Key Growth Account) strategy which brought over 40% business increase and significantly improved sales team efficiency.• Developed sales management policy, sales incentive policy, sales process SOP, sales data management to effectively led the China sales team to win the best among LesMILLS global.• Initiated and drove the tens of millions-valued partnership established between LesMILLS China and China Mobile for fitness content development and production, commercial sponsorship, group exercise program sales in vertical channel and OTT family platform.

• Started from scratch, built up the first ever Gymboree corporate site team of 15 to drive business of 20 centers with creating the revenue record.• Led Corporate Site teams by recruiting, coaching and inspiring for Gymboree Centers’ new site development, (re-)construction, marketing, sales, service, academy, reporting and analytics and operation innovation.• In high efficiency fulfilled the acquisition of 15 Centers in Shanghai within 2 months and successfully kept the transition smoothly, operations and team stable with 5% turnover rate.• Created and developed expansion and growth strategy for corporate sites in both Shanghai and Chengdu to re-build the leading position of brand in these regional markets. • Initiated and developed the strongly competitive front-line team compensation and incentive policy, which led to the new sales revenue record in March, 2018. • Opened 5 new centers, got rental contract signed for other 10 new sits and Letter of Intent stamped with another 8 shopping malls within 6 months, the new center development pace keeps moving forward rapidly.• Created the Growth Observation Report project to effectively increase the attendance frequency of center members, which significantly led to the service revenue growth.• Lead the innovation projects in academics, service, operations and construction to diversify and strengthen Gymboree business model.

• Achieved over 1 billion RMB net retail sales revenue on merchandise along with the great deals closed with 3rd party vendors amounted to over 100M RMB income to SHDR. • Team and Scope of integration: Led Merchandise Category Planning, Location Planning, Systems, Reporting and Analytics, Logistics and Store Inventory Operations team by recruiting, training, and providing inspiring leadership, coaching, and development for a team of over 40 professionals and around 450 front-line cast members.• Business strategy initiation & execution: Anticipated business trends, identified market opportunities, initiated strategies and drove their execution on products, sales, marketing and locations to strongly support business result. • Financial and category planning: Strategized, developed and executed financial plans for merchandise including revenue target, annual budgets, product margins, stock turn goals, open to buy, purchase orders and inventory control for 9,000+ Sku in 21 categories. • Location and retail space planning: Developed location strategy for retail locations to optimize efficiency of sales spaces, identify and increase SKU productivity and assortment revenue.• Purchase order & logistics: Managed and oversaw the logistic process for product shipment from supplier, completion of quality inspection procedure, replenishment from distribution center to onsite retail locations. • Inventory & Replenishment: Led the Heart-of-House team on fulfillment of shipment receiving, stocking in store, replenishment on shelf, store-to-store transfer, re-ticketing, loss prevention, cycle count etc. • Leadership and global partnership: Be a passionate, committed champion of high quality and innovative merchandise experiences. Provided vision, leadership and direction for achieving guest, cast and financial objectives. Built up the strong partnership with Disney global merchandise team to keep in line with global strategy and effectively leveraged brand resources.

• Lead regional operation team to support franchised English First schools in the region on their operation, sales and business development.• Oversee the regional franchised schools’ operations to ensure the English First standard of academics, operation, marketing and branding is correctly applied and followed.• Take in charge of franchised schools’ operation teams building, training, evaluation and development.• Promote franchisees’ new school business development by support on new location evaluation, financial analysis, new school team set up and marketing support.• Ensure the royalty fee payment is fully made on schedule to achieve financial objectives.

• Develop and implement NBA retail rollout and marketing strategy in Greater China. • Lead team on Brick-and-mortar NBA Stores financial planning, channel development, franchisee recruitment, product planning and marketing support.• Oversee franchised NBA Store operation, retail location presentation to ensure NBA image and branding in line with NBA global standard.• Plan and handle NBA retail marketing event including NBA player store visit, on-site press event, and all online and offline media release.• Take in charge of the 1st ever outside US online NBA Store product planning, website design guiding, operator supervision and marketing support.

• In charge of Adidas and Kappa retail store product planning, inventory management and operations. • Lead team of merchandise buyer, planner, store operations, visual merchandising, retail marketing and training to drive the authorized Adidas & Kappa retail stores business to achieve financial target.• Manage relationship with vendor companies (Adidas and Kappa) to attain support of product, marketing, training and finance.• Responsible for retail strategy setting, business forecast, budgeting, planning and analysis, providing trend and direction for development.• In charge of product inventory management on productivity optimization, healthy turnover and financial safety.• Improve merchandise and operation process to ensure store productivity, service level and customer satisfaction.