Implementation of MARES (Market Research Solution), aiming to eliminate spreadsheets and unify the databases of Cushman & Wakefield in Brazil and, subsequently, in South America.Updating and requalifying the entire office market database and structuring a new asset classification matrix; reviewing indicators and updating the geographical data of the São Paulo and Rio de Janeiro markets; optimizing data capture and quality processes; analytically reorganizing the logistics market and implementing the São Paulo Radius System.Promoting interdepartmental culture through data integration (SIG/GIS), Power BI training, monthly events (Coffee aWake), and process optimization, aiming for speed and cost reduction.

Ad-hoc services in strategic management for retail groups (food, pharmaceuticals), expansion studies (supermarkets, wholesale and franchises) and real estate market (developers and investors).

Responsible for structuring the Market Intelligence area and expansion strategies for Grupo BIG. - Development of specific methodologies focused on the expansion of the Flags Sam's Club (shopping club) and Maxxi (wholesale+retail). - Management of market analysis (potential and residual), scorecard and sales potential for new projects. Conducting operational evaluations (PSC), directing corrective actions and periodic measurement of results, optimizing the performance of networks.

After acquisition of Drogaria Onofre by Raia Drogasil, development of evaluation methodologies and expertise to support the expansion in the Shopping Center segment.

Responsible for category management, aiming to increase synergy between operational and commercial areas aiming for an even deeper analytical application of intelligence to improve product performance and market share.

Responsible for the implementation of the Market Intelligence area at Drogaria Onofre, focusing on the assertiveness of strategic decision for expansion, operation and marketing, throught the restructuring of new projects processes, research coordination, potential analysis, operational measurements and performance evaluation.Main achievements:Expansion- Identify, cluster and define the target consumer;- Planning, definition and prioritization of KITs e KIQs;- Conceptualize, create and parameterize the tools and methodologies to be used in the process of expansion;- Create a scorecard, define the exposure model of projects, concepts of evaluation and dissemination of informations;- Redefine the Real Estate process, from passive to an active process. Decreasing the volume of options received and increasing the speed of approvals.Operations- Redefine and enhance the areas of regional managers;- Assessment of the potential of new distribution centers;- Define geographic boundaries for marketing campaigns (brochures, advertising and giveaways);- Manage evaluation surveys (NPS, Likert, SWOT) to know and improve the individual operation of the stores;- Analyze and define clusters through purchasing behavior to determine mix of categories and assertive products.Market- Track competition at the national level, map openings and closures, market data & indicators as IQVI (IMS Health), Closeup, Nielsen and market opportunities;- Create an impact assessment tool based on performance history and monitoring the evolution of competition;- Standardize the information at the executive level including performance, macro & micro markets, trends and competition.

Senior Market Research Specialist / Market intelligence Analyst.SET Latin America Responsible for the development of feasibility studies for Carrefour Group in Latin America. Presentation of new hypermarket and wholesale projects to the group's investment committee. Market intelligence studies, geomarketing, survey analysis, perform estimates of sales, area attraction, additional impact and saturation studies, land bank and real estate evaluation. Support to Merger and Acquisitions (M&A) through evaluation studies of competing retail / wholesale store chains. CRM studies.

Creation, layout and finalization of executive presentations. To perform datamining and spatial analysis using the information to create reports, maps, charts and to give all necessary support in intern, extern, publications and international presentations for DERSA.

Responsable for the complete geomarketing analysis involving hotspots evaluation, market potential evaluation, datamining, social prospects, prospecting outlets, landlord negociation, definition of attraction zones and production of intelligence and competition reports.

Big data management in order to develop georeferenced databases and performing spatial analysis, using datamining to create maps, charts and reports for PPT presentations and public notices.

Creation and development of geomarketing reports, layouts, maps and especific midia products (panels, PPT and posters) throught Mapinfo GIS.Mapinfo Professional instructor.