Krista (C.M.) Den Uijl Email & Phone Number

The Hague, Zh, Nl

Amsterdam Area

Member of the Management BoardKnab is the first fully digital and online bank of the Netherlands. By focusing on the clients knab has grown to a midsize bank in just under 10 years. Given the rapid growth and ambitions a comprehensive transition program has been defined fir which I am responsible from different perspectives.Chief Financial Freedom- Developing and growing the wealth management solutions for knab, to give our customers the chance to built their financial freedom in the future. Launch of Managed investments with full online funnels, pension investments, pension savings and growth following the business case- Merging Aegon Bank and knab ban savings portfolio’s and migrating 105k customers to new target landscape with a new portal, new CRM system and new document management. Migration of 40mio+ documents and CRM records and 105k active and 170k inactive customersCTO a.i.- Leading the core bank transformation program (20mio+) with the aim to deliver a fully compliant, scalable and modern IT platform, replacing the accounts, payments and CRM systems- Delivering and implementing the IT strategy

Nederland

Microkrediet voor moeders verstrekt microkredieten aan de allerarmste vrouwen in Azië. Hiermee kunnen zij een eigen bedrijfje starten, een eigen inkomen verdienen en zorgen voor hun gezin. Ondernemerschap helpt!

Rotterdam & South Africa

Working towards reaching the UN Social Development Goals for Financial Inclusion with a focus on Savings and Pensions in Africa together with Cardano Development Savings.

Amsterdam En Omgeving, Nederland

BeFrank is an online pension provider in the Netherlands. In 2021 BeFrank exists 10 years and has grown from a start up of 4 employees to a full-grown pension provider. BeFrank services over 1.000 Dutch organisations with a pension contract for their employees, amounting to 250.000 participants with 5 billion assets under management.In my role as CIO the goal is to scale the I&T platform and organization from the start-up /scale up level into to a fully matured digital focused organization supporting the further growth ambitions of Befrank. This entails a continuous change and development process of the organisation staff and services:Building the Digital vision of BeFrank to realize further growth opportunities; focusing on product and service development based on data, and further technical development in reaching our goals to become a platform based on the ecosystem approach

We see it as our mission to create equality by providing access to financial products for people that currently have non or limited access to financial products. By developing innovative technology driven financial products sharing knowledge and by supporting organizations that share our goals we work towards a financial inclusive world. FIT aims to provide knowledge, experience and develop (IT) products to match the demand of people in the informal economy for financial products and connects these customer through its IT platform to the existing financial service providers.

Brussels Area, Belgium

NN Belgium is one of the largest life insurers in Belgium and part of NN Group. After the merger of NN Life and Delta Lloyd Life several integration programs were defined to build a new, digital and integrated company. My role was to guide the post-merger integration change process and I was the program manager responsible for 4 programs of the transformation:1. Digital transformation:Development of the digital strategy and realization plan based on SalesForce technology NN Belgium;Country lead Belgium for the strategic cooperation between 4 NN International countries and International Head Office to build a joint engagement/digital strategy. Front runner countries were Belgium, Spain, Czech Republic and Bulgaria;Developing first milestones: As independent insurance brokers are vital to the distribution and management of the life policy offerings of NN Life, focus was on enabling their work. This lead to a roadmap that started with:Developing the (data)foundations for the customer 360 view including a Master Data Management approach; Digitizing the event management process for marketing events and broker interaction;Starting development of a new broker portal for sales and administration of policies2. Connectivity and process optimization:Focus on establishing connections between the NN Life/Delta Lloyd Life back-offices with external tooling and the own CRM systems of brokers to digitize policy administration and sales. Process optimization through the adoption of RPA for transforming non-digital processes into new digital flows in a legacy domain.3. Program manager Rebranding Delta Lloyd to NN Life:Responsible for the operational rebranding of all communication platforms (digital, paper, commercial) and oversight on the new brand development and rebranding campaign.4. Product portfolio optimization and integration/rationalization of product lines:Shared responsibility with the manager product development

Rotterdam Area, Netherlands

Responsible for the delivery of the integration plan for NN Life after the acquisition of Delta Lloyd. Member of the Integration Management Office for Life (pensions and individual life);

Rotterdam Area, Netherlands

Business Manager in het MT Operations Pensioen

Regio Utrecht

Managing consultant voor de financiele sector en de pensioensector. Projecten op het gebied van markt- en productontwikkeling, samenwerking, implementatie

Online

Wakibi is a Dutch organisation to promote microcredits. Powered by Kiva it is possible to loan €20 to a kiva project through the Dutch wakibi.nl website.

Account manager Pensioenfonds Zorg WelzijnActivities included:- Account manager to Pension Fund PFZW- Coordinator of SLA negotiations between the pension fund PFZW and pension administrator PGGM - Project lead for the take-over of a smaller pension administrator

Trainee at PGGM - collective pension administratorProjects:April '10 - Oct '10: diverse projects for institutional relations and acquisitionsJanuary '10 - April '10: Product development HR AdviesJanuary '10 - April '10: Ccenario analysis with executive committee and cooperative bodies.September '09 - march '10: Corporate secretary of the cooperative members council and product and marketing committee of cooperative board.April '09 - December '09: Project member at acorporate strategyJune '09 - August '09: Proces improvement at Pension administration

Business Consultant People and Change - Financial Market

Chief Technology Officer Program

Core CTO Program and 3 electives: Driving strategic innovation Technology acceleration Leading a Technology driven organisation Moving.

Digital Transformation Leadership, Digital

Msc, Business Administration

Activities and Societies: study association AureusGraduated Cum Laude

Ba, Economic History

Activities and Societies: SSR-Leiden - Student association HSVL - Study association