Deon Tan Email & Phone Number

Singapore

We are an independent UX design practice offering services in web/app design, copywriting, product strategy, UIUX design and more to help your business elevate your digital experience.

Singapore

Work Live Digital is a social impact initiative that provides free basic computer workshops to young seniors above 50 and connects them to opportunities to further their skills after completing the workshops.Work Live Digital is an initiative in support of IMDA's Digital for Life (DfL) movement and a member of Groundup Central. In 2021, the project received SGD50,000 in funding under the NUS Resilience & Growth Challenge: Make Our People Better. WLD's new intergenerational programme, Digital Sandbox Series, was also awarded SGD20,000 in funding from the National Youth Council under the Youth Action Challenge 2022.• Led and managed a team of 30 regular volunteers across Marketing, Programme and Operation functions, and successfully trained >100 ad-hoc volunteers to conduct programmes in the East and West• Worked closely with IMDA as their official curriculum partner on a national DigitalAccess@Home programme for low-income families• Developed class curriculum and curated materials for Foundation class (>1000 PowerPoint slides + 70 page course booklet)• Spearheaded partnership efforts with CCK IT Centre, Genetic Computer School, Coursemology, NUS Volunteer Action Committee, and corporate CSR teams to secure venues and ad-hoc volunteers• Oversaw the successful execution of a new intergenerational digital literacy programme for seniors and youth• Enhanced computer literacy level of >60 seniors to dateOthers• Recipient of IMDA's Digital for Life (DfL) Catalyst Award [July 2024]• Participated in Forward Singapore engagement session on digital inclusion [Feb 2023]• Youth Feature in IMDA Digital for Life movement promotional video [Nov 2022]• Featured in a video interview on volunteerism for an NUS Communities & Engagement (C&E) module [Aug 2022]

Singapore

Hypotenuse AI is an AI content marketing platform that manages and automates content writing for companies, including product descriptions, advertising text, and blog posts. Hypotenuse AI's mission is to power the world's content creation – making it easy, relevant and personal.• Crafted diverse types of content, including thought leadership pieces, microcopy, SEO landing pages, product emails, help guides, press releases, newsletters, and other UX copy• Wrote top performing blogs and achieved page 1 placements for relevant keywords on Google Search (e.g. SEM ad copy, company bio)• Engineered precise prompts for bespoke AI models according to client specifications and improved existing prompts for better results• Drafted and pitched features for publishing on online publications including Tech in Asia, e27.co, HackerNoon, and more• Studied >500 recorded user sessions, identified existing bugs, and proposed ideas to improve UX design and workflows• Successfully resolved >2000 customer queries on Intercom; trained and supervised new customer support officer remotely•Worked closely with engineering team to improve AI output quality

Singapore

The Institute of Policy Studies (IPS) is a policy research think-tank in the Lee Kuan Yew School of Public Policy, National University of Singapore. The Institute examines issues of critical national interest across a variety of fields, and studies the attitudes and aspirations of Singaporeans through surveys of public perception.• Researched and wrote 2 policy briefs on digital inclusion and citizen engagement with guidance from senior research fellows• Conducted extensive secondary research and analysed interview data with international experts to inform policy recommendations• Facilitated a closed-door discussion on Youth Mental Health and invited practitioners from institutions, clinics, and welfare groups• Appointed as rapporteur for the IPS Women's Conference 2021• Conducted daily media monitoring across mainstream publications, alternative news sites, and social media, and prepared summary briefs

e27 is Asia's largest Tech media platform covering the latest news on emerging and disruptive businesses across the region.• Named in e27 Voices 2021 – top 50 contributors of the year

BLOCK71 is an initiative by NUS Enterprise in collaborative and strategic partnerships with established corporates and government agencies. It is a technology-focused ecosystem builder and global connector which catalyses and aggregates the start-up community. BLOCK71 has incubators in Singapore, San Francisco, Suzhou, Jakarta, Bandung, Yogyakarta, Saigon, and Nagoya.• Collaborate with partners to host virtual events• Prepare biweekly internal and external newsletters• Write long form articles to be published on e27• Copywrite and edit short clips for social media • Build relationships and connections with various stakeholders in the Singapore startup community

Beijing

Part of the NYC-based Global Health Strategies network, Bridge Consulting works with clients and partners to drive change in public policy and social norms through advocacy, communications and policy analysis, with a core focus on reducing inequity in health and education in China and beyond. Key clients include the Bill & Melinda Gates Foundation, World Health Organisation, Jack Ma Foundation, China Merchants Charitable Foundation, Gates Ventures, Gavi, The Vaccine Alliance, and Global Health Drug Discovery Institute.• Contribute to the research and writing of strategy memos, media materials, and issue briefs• Monitor and analyse media coverage and advocating for conversations about global health issues• Provide support for conferences, meetings, and events that Bridge Consulting organises on behalf of clients• Develop social copy and/or creative content for social media campaigns• Manage databases of media and opinion leaders• Assist with project management

Beijing

• Co-Lead Organiser - Techstars Startup Weekend Beijing 2019 held at Peking University 24-26 May• Co-Lead Organiser - This is What Social Entrepreneurship Looks Like (这就是社会企业精神) panel discussion session held at Plug and Play China 7 Dec• Manage YEAN’s Instagram and LinkedIn pages• Write creative copies and support YEAN’s marketing efforts across various social media platforms• Acquired >100 new followers over 5 months through 'Instagram Takeover' Initiative

Beijing

51VR Class is an EduTech startup that specialises in education through VR-based offline and online lessons. 51VR Class is the first company in China conducting VR-based lessons using over 700 original VR scenes produced in-house.• Plan and develop VR-based English lessons for elementary school students (ages 7-12)• Design, revise, and produce educational content (workbook, lesson slides, etc)• Lead and teach classes in English using produced materials• Research and brainstorm on new ideas to implement in classes• Package produced educational content into easy-to-digest formats in line with other materials• Plan and write lessons for Beijing city’s summer holidays education initiative (北京市初中开放科学实践活动) and guide students to complete DIY science crafts

Singapore

BonAppetour is a community marketplace that connects travelers with local home chefs for a unique home-dining experience, anywhere around the world.• Ran company operations in a 3-man team and successfully doubled earnings (from $8091 in Jan 2018 to $19075 in May 2018) within 4 months• Created graphic designs for promotional posters/banners on social media and designed gift vouchers for guests• Edited and enhanced host profiles to attract browsing users• Answered customer enquiries on Intercom and resolved any issues they may have concerning our services• Assisted in seamless communication between customers and BonAppetour hosts and assisted in making/cancelling bookings

Bachelor Of Arts (Hons), Linguistics

Activities and Societies: Floorball 2020 • Participated in *SCAPE x Isentia Hackathon: Hacking The New Normal (16-24 June) 2019 • NUS.

Noc Beijing (Batch 20)

NUS Overseas Colleges (NOC) Programme is a unique and immersive means to gain entrepreneurial and international exposure. Participating.

Entrepreneurial Studies

Took entrepreneurship-related courses during NUS Overseas Colleges (NOC) Programme • Entrepreneurial Management • Technological Innovation

Linguistics

Student Exchange Programme Spring Semester: Jan-Jun • Participated as a member of Kriller Killer Boys in 'Innebandy 2017-2018 Serier'.

H2 Geography, H2 Economics, H2 English Literature, H1 Mathematics

Activities and Societies: Floorball 2014 • Captain of NJC Floorball Team (girls) • Participated in SFA League: Women's Division 2 2013 •.