Derek Bishop Email & Phone Number

Portland, Oregon Metropolitan Area

• Develop end-to-end go-to-market activities for new health plan product rollouts and sustain existing products, supporting various brands, lines of business, and state-based markets.• Design and execute effective product sales strategies and tactics to support membership acquisition and retention, including managing channel support, product training, and retention communications.• Serve as the intersection between the Product Development team and internal/external partners, effectively communicating product features, benefits, and unique selling propositions to achieve targeted goals.• Coordinate the creation of marketing collateral, sales support materials, internal training, and external presentations, ensuring accurate and timely information for all stakeholders.• Collaborate with Sales to deliver relevant tools and training, supporting consistent audience interaction, campaign communications, and brand awareness efforts.

Portland, Oregon, United States

• Managed marketing projects and plans from inception through completion, overseeing the project roadmap and ensuring timely production and dissemination of content through prioritization, sprint planning, and defining deliverables. • Facilitated implementation teams, managing budgets, planning, production, and deadlines for successful project execution.• Developed and executed strategies in collaboration with sales staff and channel owners to meet marketing and sales goals. • Identified stakeholder pain points and created project plans to implement process improvements via stakeholder training and operations documentation. • Assessed the effectiveness of current marketing collateral and tools to proactively seek innovative ways to support marketing processes and enhance campaign performance.• Represent the organization in meetings with external business partners, leading discussions on complex topics and ensuring alignment with strategic initiatives.

Portland, Oregon, United States

• Instituted integrated marketing strategies to acquire and retain customers while translating plans into tactics for digital campaigns, email, web content, and sales collateral. • Translated research, data and strategy recommendations to actional recommendations, brand management principles, and messaging strategy development. • Oversaw the execution of marketing plans and provided oversight over various campaigns to ensure alignment with overarching strategy. • Collaborated with cross-functional teams to develop business cases and wrote detailed briefings to direct teams through project inception through completion. • Monitored and reported on the effectiveness of marketing activities through key performance indicators, adjusting plans as needed to achieve optimal results.• Advocated for clients within the organization, managed client relationships, and developed deep expertise in clients’ lines of business to identify opportunities.

Portland, Oregon, United States

• Managed marketing projects from inception to completion, ensuring deliverables were provided on time and within budget. • Monitored and coordinated creative services, web services, or vendor production, ensuring adherence to schedules.• Provided reports of marketing and sales projects to key stakeholders and ensure proper dissemination of collateral.• Applied project management processes, including scope definition, cost/time estimation, resource management, and prioritization.• Recognized and resolved issues effectively through negotiation and compromise, demonstrating strong communication and organizational skills.

Portland, Oregon

- Redesigned and orchestrated marketing campaigns to bring in business and meet sales goals- Scheduled client meetings and built productive relationships with new and existing clientele- Prepared and presented reports using key metrics to identify and evaluate sales opportunities- Researched and resolved customer issues, managed customer accounts, provided advice andaddressed complaints.- Created, published and managed social media content and communications.- Obtained relevant state insurance licenses.

Portland, Oregon

- Organized and selected various activities for young athletes.- Created a fun environment for developing soccer skills while mentoring kids to promote values like teamwork and respect.- Provided written athletic assessments at the end of camps.- Assisted with camp administration and communicated with parents.

Eugene, Oregon

- Provided quality customer service to assist customers in store and over the phone.- Operated cash register, tracked and cataloged inventory and stocked sales floor.

Bachelor Of Arts - Ba, Business Administration And Spanish

Business And Society Study Abroad Program