Derek Bishop Email & Phone Number

Portland, Oregon Metropolitan Area

• Develop end-to-end go-to-market activities for new health plan product rollouts and sustain existing products, supporting various brands, lines of business, and state-based markets.
• Design and execute effective product sales strategies and tactics to support membership acquisition and retention, including managing channel support, product training, and retention communications.
• Serve as the intersection between the Product Development team and internal/external partners, effectively communicating product features, benefits, and unique selling propositions to achieve targeted goals.
• Coordinate the creation of marketing collateral, sales support materials, internal training, and external presentations, ensuring accurate and timely information for all stakeholders.
• Collaborate with Sales to deliver relevant tools and training, supporting consistent audience interaction, campaign communications, and brand awareness efforts.

Portland, Oregon, United States

• Managed marketing projects and plans from inception through completion, overseeing the project roadmap and ensuring timely production and dissemination of content through prioritization, sprint planning, and defining.
• Facilitated implementation teams, managing budgets, planning, production, and deadlines for successful project execution.
• Developed and executed strategies in collaboration with sales staff and channel owners to meet marketing and sales goals.
• Identified stakeholder pain points and created project plans to implement process improvements via stakeholder training and operations documentation.
• Assessed the effectiveness of current marketing collateral and tools to proactively seek innovative ways to support marketing processes and enhance campaign performance.
• Represent the organization in meetings with external business partners, leading discussions on complex topics and ensuring alignment with strategic initiatives.

Portland, Oregon, United States

• Instituted integrated marketing strategies to acquire and retain customers while translating plans into tactics for digital campaigns, email, web content, and sales collateral.
• Translated research, data and strategy recommendations to actional recommendations, brand management principles, and messaging strategy development.
• Oversaw the execution of marketing plans and provided oversight over various campaigns to ensure alignment with overarching strategy.
• Collaborated with cross-functional teams to develop business cases and wrote detailed briefings to direct teams through project inception through completion.
• Monitored and reported on the effectiveness of marketing activities through key performance indicators, adjusting plans as needed to achieve optimal results.
• Advocated for clients within the organization, managed client relationships, and developed deep expertise in clients’ lines of business to identify opportunities.

Portland, Oregon, United States

• Managed marketing projects from inception to completion, ensuring deliverables were provided on time and within budget.
• Monitored and coordinated creative services, web services, or vendor production, ensuring adherence to schedules.
• Provided reports of marketing and sales projects to key stakeholders and ensure proper dissemination of collateral.
• Applied project management processes, including scope definition, cost/time estimation, resource management, and prioritization.
• Recognized and resolved issues effectively through negotiation and compromise, demonstrating strong communication and organizational skills.

Portland, Oregon

- Redesigned and orchestrated marketing campaigns to bring in business and meet sales goals- Scheduled client meetings and built productive relationships with new and existing clientele- Prepared and presented reports using key metrics to identify and evaluate sales opportunities- Researched and resolved customer issues, managed customer accounts, provided.

Portland, Oregon

- Organized and selected various activities for young athletes.- Created a fun environment for developing soccer skills while mentoring kids to promote values like teamwork and respect.- Provided written athletic assessments at the end of camps.- Assisted with camp administration and communicated with parents.

Eugene, Oregon

- Provided quality customer service to assist customers in store and over the phone.- Operated cash register, tracked and cataloged inventory and stocked sales floor.

Bachelor Of Arts - Ba, Business Administration And Spanish

Business And Society Study Abroad Program