Derek Conrad Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Greater New York City Area

• Responsible for developing and implementing the 360 marketing strategy for all touch points of the brand including but not limited to new business, category introductions, product launches, and special projects —.
• Successfully launched an advanced contemporary ready-to-wear collection as well as a direct-to-consumer beauty label
• Brought to market co-branded commercial collaborations with Karl Lagerfeld (clothing), Westward Leaning (eyewear), lescarf (accessories), Sicily Hill (home decor), amongst othersExecuted multi-dimensional marketing.
• Established and fostered a multi-year philanthropic ambassadorship with charitable organization Dress for Success including awareness driving and fundraising campaigns

Greater New York City Area

• Developed and executed 360-degree public relations strategies that appropriately escalated the visibility and perception of the brand through media, celebrity and influencer relations, garnering buzz for key.
• Generated innovative brand building opportunities in an evolving media landscape by leveraging relationships and resources that employed creative thinking
• Conceptualized and implemented influencer marketing programs, including influencer identification, outreach, and relationship development, as well as digital content strategies aligned with integral business objectives.
• Shaped and supported a world-class team of young talent through gracious leadership, motivation and passion with an emphasis on performance and professional growth
• Offered expertise to C-suite on influencer programming and served as a communications business partner to regional executive team, providing reports and analysis on PR activity and results, vetting and preparation of.
• Executed effective cross-functional collaboration with multidisciplinary teams offering credible perspectives and ensuring alignment

Greater New York City Area

• Strategized and implemented successful editorial plans that resulted in consecutive year-over-year growth and secured brand features on product design, art & culture, celebrity & entertainment, corporate social.

Greater New York City Area

• Cultivated high-level editorial contacts with national and regional media in the critical fashion, lifestyle, and luxury verticals that formed and fostered pro-active business relationships
• Facilitated celebrity partnerships, dressings and appearances, and maintained stylist relationships
• Provided expertise in the assurance of optimal media relations and brand positioning for all events

Greater New York City Area

• Established the global crisis communication guidelines in alignment with corporate policy and protocols
• Created and instituted the operational processes of the global PR inventory management system and led the regulatory team responsible for the movement of $500 million of merchandise annually

Greater New York City Area

• Executed product roadshows and led regional press preview appointments in top media markets
• Liaised with regional counterparts in Latin America and Europe in the implementation of corporate directives and facilitation of editorial opportunities with senior management and company spokespeople
• Worked to develop global press assets and formulation of international press trips

Greater New York City Area

• Assisted the Americas Media Relations team to achieve the overall goals of garnering on-message brand exposure and elevating brand positioning
• Assisted in the management of 21 local market public relations agencies that support the central PR department in key markets throughout the United States, Canada, Mexico, Brazil, and Trade locations
• Managed the direct public relations needs of the 34 North American stores not represented by an agency partner
• Supported the media relations components of the Business Sales division, including garnering press for the Tiffany crafted Vince Lombardi Trophy and the 2012 N.Y. Giants Super Bowl Championship rings
• Monitored all regional press activity within the Americas and the analysis of this activity through monthly, initiative-specific, and occasion-specific clip reports
• Coordinated product loans and image requests for editorial opportunities and global press kit compilations

Greater New York City Area

• Supported the Public Relations team in the continued enhancement of the brand’s exposure in multiple markets
• Coordinated the regional public relations sector by aiding and collaborating with the department Senior Director, including tracking of regional, Canadian, and special project press and editorial coverage
• Assisted coordinators in selecting and preparing product for consideration by editors to be placed in national publications to increase brand exposure and perception
• Managed the flow of all sample categories for editorial coverage, special projects, presentations and other business units
• Prepared and maintained the merchandising of the Public Relations showroom and conference room
• Partnered with Coordinator to ensure the appropriate product merchandising of LA-based showroom and celebrity dressing/gifting

Greater New York City Area

• Supported the Public Relations team in enhancing the continued presence of the brand and its image in multiple markets and the management of the communication between the organization and its key publics
• Assisted Coordinators in the placement of company product in National U.S. publications to increase brand exposure and perception
• Orchestrated the organization and successful completion of the necessary daily tasks of the department
• Managed the press clipping compilation and reporting process
• Facilitated special projects of the department, such as product videos for Townhall meetings and editor previews

Greater New York City Area

• Assisted the Vice President of Interactive Business Development in implementing integrated, surround-strategy solutions to reach youth consumers online
• Analyzed and prepared regular reports on competitor traffic and activities
• Promoted company’s presence on social networking sites and assisted in monitoring search optimization
• Researched third party businesses with which company could establish future professional relationships