Derek Koppinger Email & Phone Number

Parsippany, New Jersey

Holmdel, Nj

Greater New York City Area

• Lead designer of ICS’s Marketing Team.• Responsible for elevating branding and visual identity of ICS across digital, web, print, social media marketing, presentations, video production, Intranet front-end design, and identify and solve pain points between Sales and Recruiting.• Design all web and digital updates including re-building and programming company blog.• Produce multiple print assets involving data visualization, surveys, digital marketing campaigns, national salary data, and technology trends for developmental planning.• Directed visual aesthetic for multiple marketing campaign efforts for omni-channel social media artwork, automated email campaigns, digital and print per-order images, digital release images, and hyper-local advertisement.• Work with CEO and Partners on corporate presentations for client meetings and events.

102 Madison Ave. 7Th Floor New York, Ny 10016

• Internal Digital Designer for Mondo’s Marketing Team overseeing visual and digital design campaigns for print, web, branding identity, and social platforms.• Responsible for design of web banners, graphics for website, emails, business collateral, trade show banners, IT & Digital Marketing surveys, info-graphics, Snapchat filters, social media artwork, and print design including IT & Digital Marketing Salary Guides.• Work with cross-functional team of lead generation analysts, content producers, event coordinators, and PM’s to discuss marketing strategies, critique and provide feedback, prioritize deadlines, ideate lead capturing strategy, and align business goals with the customer needs.• Perform competitive analysis and UX trends for major design assets and lead generation landing pages to help boost ROI and customer retention according to user behavior.• Supplement creative ideas in various drip campaigns and event engagement strategies with Marketing Team.

Woodland Park, Nj

• Produce strong visual communication across website design and responsive experiences, design brand identities, and convey visual concepts and strategies to generate business leads.• Adopted and brought in UX methodologies within the company to successfully increase prospective leads and client satisfaction.• Provide Web Site, UX and UI designs for diverse industry client accounts for start-ups, corporate, and self-proprietary organizations.• Conduct competitive analysis and necessary user research to create or improve business/product strategies.• Collaborate with clients throughout a lifespan of a project from initial insights to completion, directing and managing all design stages.• Design low and high fidelity wireframes, site maps, customer journey and experience maps, user flows, with a strong understanding of design best practices, usability standards, and current digital trends.• Participate in concept testing, user testing, and market research in accordance to business goals.• Effectively communicate with clients in a way they can understand the value in why, how, and who is going to use their services through user-centric understandings.• Ideate, synthesize, and white-board conceptual strategies with team and influence ideas and quickly weave out unnecessary features.• Design, develop, and program custom WordPress web designs with working knowledge of HTML, CSS, JS, and some JQuery.• Manage output of print ready files for collateral material with knowledge of proper printer requirements.• Engage in social network trends and research to develop strategies for expanding user engagement and increase following and customer retention.• Work as team player with a cross-functional team in order to accomplish client objectives and production organization.• Responsible for project deadlines and organization of client files.

User Experience Design, Ux Design

GENERAL ASSEMBLY, NYC 2015 User Experience (UX) Design Certified

Bachelor Of Fine Arts (Bfa), Graphic Design

Activities and Societies: William Paterson Baseball, WPU Artery Team 2011