Perform lead creation and implementation of annual strategic marketing plans for the medical device segment. Establish marketing programs to exceed medical device segment sales and margin goals. Manage marketing budget and associated market P&L, developing and executing marketing strategies and sales plans. Plan and execute annual roadshow events attracting 1,000+ paying attendees annually to educate and retain clients while attracting new business. Convert in-person roadshow meetings to virtual events by evaluating and onboarding a new technology partner to create a smooth transition.- Create marketing email campaigns to promote webinars, events, and thought leadership pieces.- Oversee design agencies to complete layout, formatting, and file production into brochures, white papers, and guides.- Direct external telemarketing representative to ensure high quality leads are qualified on a regular basis.- Evaluate which in person and virtual conferences to exhibit and manage all logistics.- Work with teams to update website, deploy digital advertisements in publications and pay per click advertisements.- Develop marketing collateral, product marketing, and presentations for audiences.

Oversaw marketing information security, quality management, environmental, health, and safety products. Supported sales enablement by developing marketing materials and executing campaigns to generate leads. Managed projects with minimal supervision. Provided marketing support for new product launches with quick turnaround time including content creation, product positioning, and direct marketing execution. - Managed webinar program consisting of 12-18 per year with an average registration of 250+.- Won CEO award for developing a welcome kit and process to assist new customers and improve satisfaction.- Determined marketing effectiveness and ensured sales followed up on leads.- Wrote copy that maintained compliance with corporate and legal guidelines.

Developed outbound marketing campaigns promoting Brainware software. Utilized marketing automation system (Marketo) for all online marketing activities including emails, lead management, and landing pages. Increased prospects with tracking cookies by over 300% and increased / nurtured prospect database through webinars, email, and trade show follow up. Maintained partnerships with associations in key market areas for prospecting and market research.- Wrote invitation, drove attendance, trained speakers on webcast platform, moderated, and drove follow up activity on all webinars.- Supervised the distribution of qualified leads to business associates and account executives.- Provided reporting and analysis on marketing activities and leads generated to influence future activities.

Served as a liaison with sales and account management teams (120+ people) with outgoing fax, direct mail, and email sales-generating campaigns directed towards Carfax's 29,000+ dealership subscribers and 35,000+ prospects. Developed one page data sheets, faxes, emails, direct mail campaigns. Secured testimonials from customers to support sales teams in daily roles educating customers and selling new products.- Created and sent 50+ email and direct mail campaigns.- Analyzed and reported on all outbound marketing campaigns to track effectiveness.- Communicated results of campaigns to sales / marketing management and recommended improvements for future activities.