Integrated Marketing Communication Lead
Digital marketing: Adopt modern marketing approach, plan and execute digital demand generation strategy and campaigns for cloud product; Use data & analytic tools to improve campaign results continuously. Enterprise marketing: Design and execute integrated marketing programs including digital, social, sponsorship, first-party events and sales plays for targeted industries and provinces.Content marketing: Define digital content strategy for audience engagement programs. Coordinate subject expert resource both internally and externally to develop content and program messaging that align with different marketing channels and various customer journeys.