Derek A. Case Email & Phone Number

New Canaan, CT, US

Norwell, Massachusetts, US

• Lead a Matrix Team to achieve the ERCES / BDA System Business Revenue Goals,
• Develop 5-year Product Roadmap to maximize global sales,
• Develop & set Value Pricing levels, and Implement Value-Selling training,
• Deliver Training Material for Reseller Partners, Regional Sales Managers and other Channel Partners,
• Develop all Product Documentation, Sales Collateral & Training Materials for Reseller Partners,
• Develop Go to Market Plans, including adding NEW Channels of Distribution,

• Launched New Product Line in 9 months that will generate $20M Revenue & $5M Op. Income in 2020,
• Work with Sales Teams & System Integrators to Develop >$120M S.F.D.C. Pipeline (8X AOP Revenue),
• Lead a Matrix Team of Offering Management, Customer Marketing, Technical Writing, Regulatory, Industry Affairs, Business Development Managers & Government Relations) to achieve the BDA System Business Revenue Goals,
• Develop 5-year Product Roadmap (with Offering Management, Sales & Channel Partners) to maximize global sales,
• Led all Contract Negotiation with all 3rd Party "Buy to Sell" Solution Providers,
• Develop & set Value Pricing levels, and Implement Value-Selling training,

Charlotte, North Carolina, US

• Coordinated Strategic Business Development process, prioritized adjacent markets & targeted 3 companies for M&A.
• Improved Price Realization by $18M using a Structured Pricing Model, revised large project discounting SEAs, using segment-based customer value analysis to target price increases, improving transactional & pass-through.
• Optimize the $70M OEM solutions business from 36 suppliers across Access Control, Video, Intrusion & Fire portfolio.
• Manage Competitive Intelligence & Market Research, monitoring leading indicators to optimize global strategy.
• Developed and implemented segment-based Value Selling Training Program for divisional Sales & Marketing teams.
• Identify high-opportunity verticals, adjacencies & segments; assist in planning for the company’s entrée & success.

Charlotte, North Carolina, US

Developed the Connected Home & Connected Building ecosystem strategy with the Global Marketing teams.Strategic Planning: manage the divisional Strategic Plan and the Annual Operating Planning ProcessCompetitive Intelligence: Developed divisional dashboard for improved intelligence managementMarket Intelligence: coordinating market research and monitoring /.

Managed the $300M P&L for a diverse portfolio of Professional & Consumer "Picture Taking" Brands. Drove lifecycle product line profitability for 7 product lines through the contributions of 8 Marketing professionals.Directed new product development, launch timing, lifecycle pricing & promotional strategies & Channels to Market.Defined Social & New Media.

• Brought in to grow revenue, positioning equipment manufacturer to gain competitive edge in mature market. Developed long-term diversification plan, identifying market opportunities and presenting business case.Drive.
• Turned around 3-year declining U.S. and European revenue to deliver business growth, winning long-term supply contracts with 3 major OEMs and dealers to ultimately position company for sale.
• Increased revenues and profit 30% by expanding sales to existing customers and acquiring 2 OEM long-term supply contracts in North America and Japan.
• Stabilized Kodak account in first 6 months to secure $2 million annual contact and win additional $2 million contract in the UK, delivering product family that outperforms Kodak’s incumbent supplier at 60% lower cost.
• Added $2 million in revenue in 5 years by leading product development of 4 product families and 2 product line extensions, translating OEM specifications into wins.Product Development:
• Refined and implemented business strategies to deliver "Lowest Total Lifecycle Cost" equipment systems to global customer base.

• Built management consultancy from the ground up, providing customer intelligence and focusing across Global Product Line Management phases, from ideation to launch and international expansion. Consulted on product.
• Delivered results for clients in the US, Canada, Europe, and Asia, across diverse industries including aircraft and printing system manufacturers, industry trade associations, and SaaS remote proofing supplier.
• Implemented social media marketing programs for several B2B and B2C clients, managing brand and engaging customers through Facebook, YouTube, blogging, customer surveys, and monthly e-newsletters.
• Secured 2nd round of venture capital funding for Israeli tech startup, analyzing global product sales.
• Won 2 profitable OEM contracts for NES Worldwide, prompting a partnership offer from the principals.
• Developed pricing and launch plans for innovative Canadian SaaS supplier to Global CPGs, positioning company for sale through extensive competitive analysis and recruitment of strategic partners (sub-brand managers).

• Transformed business from product focus to full-solution approach, directing marketing strategy, value-based solution mapping, and sales analysis/plans for 5 global sales regions. Managed technical assistance group and.
• Outpaced competitors by preparing sales leaders in America and creating plans for 4 global managers, partnering with OEM competitors and initiating organic R&D programs and strategic acquisitions.
• Led global NPD team that launched 3-time GATF award-winning flexo printing system, identifying needs across value chains and developing roadmap that delivered brand promise worldwide.
• Increased segment-specific solution sales 40% in 5 years, developing global business plans for all package printing solutions including equipment, software, and media.
• Piloted internal new product development programs and alliance partnerships with global OEMs.
• Implemented regional segment-specific business development programs by designing sales information portals that enabled sales, including pricing/profitability models, sales collateral, and testimonials.

• Promoted to Worldwide Product Manager at the start-up of Kodak Polychrome Graphics, a $1.6B joint venture between Eastman Kodak Company and Sun Chemical Corporation solely focused on B2B solutions for printing.
• Complete B2B turnkey imaging solutions development through internal R&D, external alliances, and acquisitions.
• Manage the global P&L of a core portfolio of products within the entrepreneurial joint venture. Product management, sub-branding strategy, solutions portfolio development, segment-specific website design, sales.
• Global Partners included: TetraPak, Procter & Gamble, Nestlé, Schawk!, Southern Graphics, etc.
• Responsible for the total life-cycle management of two product lines consisting of 185 individual products.
• Coordinated the post-merger product line consolidation of $75M chemistry, and $70M equipment portfolio from five completely separate acquired companies, reducing from >650 SKU#s to <200.

Big Data Analytics, Data-Driven Marketing Certificate, Masters-Level Marketing Program

Marketing Strategy Certificate, Masters-Level Marketing Program

Master Of Business Administration, Finance & Marketing

Bachelor Of Arts, English Communications & Journalism