As a leader in the Office of Innovation and Entrepreneurship, I spearheaded the management of finance, budgeting, technology integration, analytics, and facilities. My expertise in Salesforce, Tableau, Marketing Cloud, and Google Analytics helped optimize operations. I produced and maintained financial and non-financial dashboards, providing valuable insights for leadership decision-making. My strong leadership skills, including supervising and mentoring teams, helped translate strategic priorities into actionable plans, resulting in the successful execution of multiple administrative and reporting functions.

Led a high-performing team, provided strategic guidance to senior leaders, and optimized resource allocation with a $600K operating budget. Leveraged innovative analytic techniques and marketing analytics tools to enhance key performance indicators, resulting in recognition as the #10 Best Public Business Program in the Country. Successfully implemented Salesforce for academic advising and established a virtual environment for seamless student support. Launched a highly effective alumni-to-student mentoring program and achieved exceptional student satisfaction ratings. Managed website redesign, directed major events, and recognized as Staff Mentor of the Year.

As Acting Director of Marketing Communications, successfully conceptualized and implemented various communication projects, resulting in record-breaking lead generation and increased social media engagement. Led the development and management of websites and social media applications, driving substantial growth in online presence. Managed the production of school print materials and ensured timely delivery and effective promotion. Additionally, played a key role in enhancing the online learning experience through visually compelling classroom content.

Managed $9 million budget and leading a high-performing team. Expertise in strategic planning, event management, lead generation, and brand enhancement. Successfully exceeded registration goals for the ANSYS Regional Conference Series through compelling content creation and effective logistics. Orchestrated a corporate webinar program generating over 16,000 leads annually. Managed North America seminar and tradeshow programs, resulting in the acquisition of more than 4,000 leads. Spearheaded the development of the ANSYS Blog and social media plan, driving brand visibility and customer engagement. Led the development of the Annual Report, collaborating with senior management and external vendors to produce impactful content.