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I’m a product manager, marketer, and engineer with 10 years of experience building and growing innovative software products. At Unity, I spearheaded the launch of Unity Industry, the company’s fastest-growing SKU to date, and drove industry strategy for products like Unity Cloud and our embedded gen AI tools. I thrive on turning complex technology into solutions that are accessible and impactful, working across the company to deliver products we can be proud of. Let's build something cool together!
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Senior Product Marketing ManagerUnity Technologies Jan 2021 - Dec 2024Vancouver, British Columbia, CanadaAdvancing Unity's software position in industrial verticals, driving adoption of Cloud and AI tools.• Led the end-to-end launch of Unity Industry, Unity's fastest-growing SKU to date, from concept and customer research to pricing, packaging, enablement, and the 2022 debut.• Simplified technical complexity by creating messaging frameworks that explained the value behind Unity’s tools for engineers and non-technical audiences• Drove strategy and GTM execution for a portfolio of cutting-edge products, including Unity Cloud (3D data management SaaS), Muse (Generative AI tools), Sentis (embedded ML), and Pixyz (CAD-to-mesh conversion).• Collaborated with Product and Engineering to build industry-specific roadmaps, prioritize features, and translate customer needs into actionable development plans.• Equipped Sales and Customer Success teams with tools, training, and messaging, driving adoption and expanding Unity's reach into new verticals.• Created campaigns that targeted high-growth areas including immersive XR training and automotive HMI, fueling nearly 50% YoY revenue growth for the Unity Editor in Industry. -
Host & Producer - Testing 1, 2, 3 PodcastNi (National Instruments) Jan 2021 - Jan 2023Vancouver, British Columbia, CanadaConceptualized and produced 20 episodes of Testing 1, 2, 3 Podcast, showcasing the stories of test engineers behind cutting-edge technologies through interviews with industry experts. -
Product Marketing EngineerNational Instruments Oct 2017 - Jan 2021Austin, Texas AreaWorking to advance NI's leadership in data acquisition hardware and software. Product Management & Marketing Rookie of the Year 2018.• Created and executed go-to-market (GTM) strategy for data acquisition in 2019 & 2020, connecting product, sales, and marketing to drive growth in key product areas. • Defined the requirements, forecast, packaging, and pricing for new hardware products and software releases alongside product planning and R&D.• Launched multiple hardware and software products, including FieldDAQ hardware and FlexLogger software. • Developed creative messaging and positioning to connect NI’s unique value with the pain points and ambitions of our customers, promoting message uptake across the rest of the organization. • Created sales and partner enablement and training materials, adjusting key product messages for seller experience and target geo/industry.
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Applications Engineering Team LeaderNational Instruments Jul 2016 - Sep 2017Austin, Texas Area• Coached a team of 9 applications engineers in their support roles through on-the-job shadowing • Developed applications engineers for future careers by connecting networks, providing interview resources, and suggesting projects well suited for individual development.• Grew NI’s support KnowledgeBase through direct content contribution as well as gatekeeping.
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Sales Development EngineerNational Instruments Feb 2016 - Jun 2016Austin, Texas• Prospected high potential leads in key growth areas including the Industrial Internet of Things.• Streamlined the sales process for NI account managers by identifying high-win projects.
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Applications EngineerNational Instruments Aug 2015 - Feb 2016Austin, Texas• Ensured customer success by solving technical problems and understanding customer applications.• Communicated customer needs with NI stakeholders to improve supportability and enable sales.• Taught Customer Education classes at 10+ sites to a wide range of experience levels.
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Neuroprosthetics Researcher | Control Systems GroupTechnische Universität Berlin May 2014 - Aug 2014Berlin Area, GermanyAssisted with the development of the Adaptive Peroneal Stimulator, a neuroprosthetic designed to help the gait of stroke victims. • Developed C code and block diagrams to control the voltage profile of a MedTronic muscle stimulator• Isolated the most effective electrode placements to allow for easy contraction of the calf and hamstring muscles• Worked directly with patients in three experiments and reviewed experimental data to validate electrode placements -
Process Automation EngineerVelan Inc. May 2013 - Aug 2013Montreal, Canada Area• Designed Excel userforms and functions using customer inputs to output key design parameters.• Debugged the VBA code exporting valve parameters to the CAD software (CREO Parametric), allowing for dynamic linking between CAD models and the Excel userform.• Collaborated with the Velan Applications Engineering team and representatives from Rotork and Auma to design an actuator pricing database.• Developed VB functions and a UI for an actuator/gearbox price and option selector.
Derek Burrows Skills
Derek Burrows Education Details
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Mechanical Engineering -
Mechanical Engineering -
Health Sciences
Frequently Asked Questions about Derek Burrows
What is Derek Burrows's role at the current company?
Derek Burrows's current role is Senior Product Marketing Manager at Unity Technologies.
What is Derek Burrows's email address?
Derek Burrows's email address is derek.burrows@ni.com
What is Derek Burrows's direct phone number?
Derek Burrows's direct phone number is +173793*****
What schools did Derek Burrows attend?
Derek Burrows attended Mcgill University, The University Of Edinburgh, Marianopolis College.
What are some of Derek Burrows's interests?
Derek Burrows has interest in Programming, Biomedical Engineering, Project Management, Entrepreneurship, Computer Science, Bioengineering.
What skills is Derek Burrows known for?
Derek Burrows has skills like Public Speaking, Labview, Leadership, Microsoft Excel, Programming, Data Acquisition, Product Marketing, Digital Marketing, Product Messaging, Web Content Creation, Process Automation, Database Management.
Not the Derek Burrows you were looking for?
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Derek Burrows-Johnson
Richmond, Bc -
Derek Burrows, BSc, PMP
It Services Leader // Project & Program Director //Cloud Implementation Expert: I Leverage Business Savvy, Leadership Skills And Technical Expertise To Drive Digital Transformation!Toronto, On3ibm.com, ca.ibm.com, us.ibm1 +141647XXXXX
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Derek Burrows
Lethbridge, Ab -
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