Derek Johnston Email & Phone Number

Vienna, VA, US

Suwon-Si, Gyeonggi-Do, KR

Leading marketing and business development for Samsung Networks in North America with multi-channel programs aiding in the ~300% revenue growth and customer expansion over 5 years. Stood up global social media channels and on-going program support. Driving N. American media, PR and global analyst program. Leading product marketing and customer marketing.

Corning, New York, US

Built and manage a marketing team of professionals covering product marketing, PR/media, channel & vertical marketing and marketing communications functions. Lead all marketing initiatives and programs for the company's domestic and international markets. Including; PR and media outreach, Analyst Relations, Web Marketing, Strategic Partner Marketing (e.g.

Drove the market requirements with product development for the company's new Web-based PBX telephony service. Created and managed the company's rate card and pricing structure. Conducted regular market, competitive and financial analysis to ensure maximum acquisition revenue capture and minimize customer base disruption.Developed and launched to the direct.

Generated new customer growth through channel marketing initiatives with the company's direct channel and partners. Created and executed channel programs from compensation and channel analytics to partner training and support. Created the company's first customer base marketing initiatives including loyalty and referral programs as well as up-sell &.

Overland Park, Kansas, US

Developed local marketing strategies for the Northeast region to drive business sales.Created and executed local multi-channel marketing campaigns to drive acquisition for local business channels, from local media buys to direct marketing campaigns and solutions forums.Drove the highest wireless broadband card sales of all regions and exceeded the business.

Overland Park, Kansas, US

Forecasted the national direct sales channel against the monthly sales target to within 97% accuracy. Developed new sales and marketing programs for the direct channel to address sales plan gaps or drive incremental sales growth. Worked in concert with the compensation team to develop a sales compensation plan that would meet the sale plan. Created and.

Overland Park, Kansas, US

Segment Analysis, Trending and Forecasting; Sales and Marketing program creation and execution; Customer Base & Acquisition programs; Business / sales plan management; Recognition program creation and execution

Overland Park, Kansas, US

Developed and launched to the national sales force that included corporate and government account representatives the enterprise pricing schedule and volume contract. Conducted regular competitive analysis and developed sales tools for national account teams to sell against carrier competition. Managed a team of pricing analysts that developed specialized.

Overland Park, Kansas, US

Developed the requirements and built the business case for the company's first wireless data service launch. Conducted focus-groups, launch trial market pricing and conducted extensive analysis for go-to-market business case. Worked cross-functionally to develop product positioning within collateral, and all marketing and sales support materials.

Overland Park, Kansas, US

Bachelor Of Arts - Ba, International/Global Studies

M.B.A, Marketing & Finance

B.A., International Relations

Education record

Masters Of Business Administation, Marketing And Finance