Derek Hensinger Email & Phone Number

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

• Support the development of marketing and sales strategies with key internal stakeholders.
• Create marketing materials supporting PM Group's corporate identity, direct mail programs, project photography, and advertising.
• Assist with PM Group's business development efforts by developing qualifications materials for clients, including proposals, presentations, project lists, resumes, brochures, references, and firm profiles.
• Plan and coordinate special events and public relations activities.
• Engage in marketing calls and client outreach for business development.
• Maintain and update company's project information in CRM and marketing databases.

Philadelphia, PA

• Strategized and collaborated with teams to facilitate 125+ complex pursuit opportunities annually worth up to $4 billion.
• Collaborated with internal stakeholders to create relevant materials for firm-wide use in BDO business and industry lines.
• Guided colleagues in navigating business issues as well as delegating and reinforcing best practices to ensure quality work.
• Proactively developed and delivered training presentations and support exercises for colleagues.
• Created, maintained, and uploaded pertinent marketing materials to BDO’s web portal for firm-wide use.
• Generated and disseminated custom analytics for colleagues to utilize in pursuits via Microsoft Dynamics and Power BI.

New York, NY

• Developed and produced time-sensitive submissions: proposals, brochures, and awards
• Led initiative for the development of a new dD+P website. Maintained and updated website.
• Updated project information database, project data sheets, and resumes.
• Wrote and edited text for submissions and marketing materials.
• Assisted with client research as well as coordination with sub-consultants.
• Maintained dD+P social media accounts (LinkedIn, Facebook, Architizer, etc.).

New York, NY

• Proposal production, coordinating consultant materials, assembling project profiles and team information, layout, and final production.
• Developing, organizing, updating, and formatting marketing collateral (resumes, project sheets, project lists, web content, etc.).
• Updating and maintenance of various marketing logs and data bases, including Deltek Vision CRM.
• Assisting with award submissions and other marketing special projects.

King Of Prussia, PA

• Strategized and implemented marketing content initiatives across multiple platforms and formats.
• Developed and edited brand-centric content for company website and social media outlets.
• Utilized analytics to gauge and position marketing campaigns.
• Leveraged market trends to develop timely and educational content.
• Created and maintain functional calendar to organize and manage contributor content.
• Managed PR leading up to industry events and subsequently facilitate.

Greater Philadelphia Area

• Created content for company blog and social media initiatives.
• Assisted in the creation and revision of sales/marketing materials and training manuals.
• Conducted online marketing research with Google Analytics and AdWords.
• Event planning and facilitation.

Greater Philadelphia Area

• Serviced the Philadelphia area with corrugated container products.
• Developed new accounts and grew existing business with a combination of cold calls and leads.
• Assisted customers and potential clients with product customization and requirements.

Allentown, Pennsylvania Area

• Assisted in managing Theatre's social media accounts.
• Organized and administered events with Theatre.
• Assisted with membership relations and donor program.
• Wrote press releases, newsletters, grant inquiries and other promotional literature.
• Attended community events to educate public about Theatre's mission.