Derek Craig Email & Phone Number

Sydney, New South Wales, Australia

St Leonards, New South Wales, Australia

The Executive Connection provides world class coaching and leadership development to CEOs and business owners across Australia and New Zealand.>Managed the end-to-end member lifecycle across the engagement and operations teams.>Developed set of group health metrics to drive pro-active saves activity aligned to member experience.>Built individualised coaching plans for team members based on call feedback and alignment to the team performance culture plan.>Used CRM, NPS and survey data to determine trigger points for members at risk and upselling.

Sydney, New South Wales, Australia

Responsible for a Sales team of 3 plus digital marketing and lead generation for all Member and Chair acquisition activity:>Delivered record membership acquisition through reducing cost per lead by more than 50% and driving best ever conversion rates through the Sales team.>Implemented Lead Nurture campaigns to drive improved contact rates with new leads and automated appointment booking.>Scaled the Sales team from 1 person to 3, creating an Acquisition Playbook that aligned the sales process and led to rapid up-skilling of the new hybrid team.

Sydney, Australia

Responsible for AICD’s go-to-market efforts in Australia and Internationally. The team included Acquisition, Retention and Design functions. I was accountable for driving personalisation and customer experience on the web and acted as product owner for the Adobe Marketing Automation platform.

Sydney, Australia

Marketing consultant with a focus on growth strategies for start-ups and SMEs in both B2B and B2C:>Improving ROI on customer lifecycle activity from acquisition and retention.>Integrating multi-channel marketing strategy>Marketing planning, including budget forecasting and commercial modelling.>Developing partnerships and running RFP/tender processes.>Value proposition development and consumer research.

Sydney, Australia

Responsible for growth marketing across Offline (DRTV, Radio), Digital (SEM, SEO, Programmatic, Social, Affiliates, Email) PR and Events with an annual budget of $8M+Achievements:•Launched the first local integrated campaign which drove +18% YOY growth in new customer acquisition, lowest ever CPA and record brand awareness.•Developed the 3-year Strategic Marketing Plan for the AU business based on deep insights into customer behaviour, operational and commercial performance.•Grew customer revenue by +23% YOY driven by strong retention and growth strategy across eDM, web, chat, inbound and outbound telephony.•Business development through co-marketing programs with key partners: Microsoft, Vodafone, Verisign, Neustar, Xero and Invigor Group

Sydney, Australia

Built a diverse team of 8 marketing & campaign managers, with responsibility for the $55m+ media and lead generation budget driving all new customer acquisition activity across: TV, SEM, eDM, and partnership marketing.• Re-launched the InsuranceLine brand for the mass-market family segment with a $5m integrated campaign across TV, radio, digital and BTL channels. • Developed a lead nurturing strategy comprising lead scoring, segmentation and trigger campaigns that delivered +46% uplift in conversion rate.• Designed and built a Prospect Data Management Platform (DMP) to minimise wastage across multiple lead generation partners, which delivered $200k cost savings per month.• Introduced performance-based remuneration model for ATL media and lead generation agencies

Sydney, Australia

Developed a best of breed customer management framework for Australia's leading provider of direct insurance:• Delivered $13m in new revenue from the existing customer Upgrades and Cross-Sell activity• Launched Welcome Call and Customer Health Check campaigns

Sydney, Australia

Led a team of 4 Marketing Managers, responsible for $800M+ revenue, with accountability for the end-to-end customer lifecycle management strategy across the Vodafone and 3 brands.• Drove cost savings of $5m+ by doubling online recharge from 11% to 23%, through a mixture of SMS, eDM and web banner ad promotion.• Managed the Bonus Bank loyalty program, and drove 18k of handset redemptions via our e-commerce site, through a program of content and offer driven customer eDM newsletters.• Delivered a $5m CAPEX program of marketing automation capability, comprising an integrated campaign engine for SMS and eDM campaigns together with a real-time offer fulfilment capability.• Optimised campaign ROI using leading edge analytics, modeling & real-time trigger based campaign tools to increase revenue by $12m+ per year.

Sydney, Australia

Led a team of 7 Marketing Executives and Product Managers, responsible for the development of customer strategy and lifecycle management framework across the 4million+ Optus consumer base with a budget of $8m+ per annum.• Negotiated the $2m+ per year Movie Rewards sponsorship with Greater Union Cinemas, to deliver 2 for 1 movie tickets to up to 800k customers.• Drove 1.3m customers to online self-service through integrated campaigns across inbound call centres, SMS and eDM.• Built the Optus Movie Rewards and Yes Tickets websites, where high value customers could access special deals on movies and events.• Responsible for driving traffic to these websites through a content based program of eDM, banner ads on Optus web and mobile portals and customer newsletters

Sydney, Australia

Sydney, Australia

Dublin, Ireland