Derek Johnson Email & Phone Number

Irving, Texas, United States

• Team lead for the East on the Strategic Marketing team• Managing a team of 3 Strategic Marketing Specialists• Involved in leadership meetings and decision-making• Working with clients on Marketing IQ implementations

Irving, Texas, United States

• Implementing Marketing IQ for clients• Training clients on utilizing Marketing IQ • Providing clients with strategic insights into their properties and portfolio• Creating a marketing case study every quarter• Providing support to team members with client escalations• Mentoring and training newer team members• Helping clients implement new engagement and marketing features• Analyzing client marketing strategies and providing feedback and suggestions• Partnering with other teams to ensure full client support• Providing support to team leads and management on special projects

Irving, Texas, United States

• Hired onto a brand new team - Strategic Marketing Services • Working on 10+ clients at a time• Managing a case queue for each client, solving client issues• Implementing our Marketing IQ platform for new clients• Providing Marketing IQ clients with marketing support• Helping clients implement new engagement and marketing features• Analyzing client portfolios and offering strategic insights• Working with other teams to ensure full client support

Plano, Texas, United States

A contract position that was ended early due to Covid-19• Provided quantitative insights on 200 university and athletic partners across the United States• Assisted internal staff on projects requiring analytics, surveys, custom research initiatives, and industry knowledge• Analyzed data to suggest trends and create plans of action• Created team spreadsheets with data on sports attendance, revenue generation, and fan data• Created PowerPoint presentations for sales teams to use to present to clients• Used relevant data to design graphics that would stand out to clients• Used tools such as Nielsen Research, eSpatial Mapping, YouGov, Digideck, Excel, and PowerPoint

Frisco, Texas

● Member of leadership team that made decisions and ran day to day operations● Member of the hiring & recruitment team (recruiting, interviewing, training & development)● Managed 3-5 client campaigns at a time● Managed a group of 2-5 sales reps per campaign, and supported them in whatever way I could to help them hit their goals, and fulfill client needs● Generated $40,000 - $100,000 of revenue per month from client campaigns● Responsible for hiring, training, disciplining and motiving my team members● Created daily, weekly and monthly metrics to monitor my team● Researching prospects and providing research to sales reps ● Managing contacts and campaigns through Salesforce● Designing emails and running email marketing campaigns ● Providing updates to clients and management on team progress & goals● Manipulating data in excel for reporting and data management● Regular meetings with CEO & upper management to discuss updates, campaign progress, suggestions and new ideas● Created Excel reports or PowerPoint presentations for clients and management to easily track and see campaign progress● Analyzed data and market trends to incorporate into our strategy● Helped run company social media pages and activity● Experience with Salesforce, Infusionsoft, ZOHO, Pardot, Discover.Org, ZoomInfo, LinkedIn Recruiter & Sales Navigator, MailChimp, and Hubspot.● Brief experience in Google AdWords/Analytics, Adobe Photoshop/Illustrator, Social Media Monitoring, and Blog Writing

Frisco, Texas

• Creating email templates for sales people to use when contacting prospects• Inside sales rep in charge of developing leads and setting meetings for clients• Working on projects for FTP Consulting, Unified Power and FICO• Making cold calls on a daily basis• Promoted to new position

College Station, Texas

• Wrote marketing blogs for the different companies of Reynolds• Kept track of tradeshow schedules and expense logs, prepared marketing proposals for shows• Led a project with California salesman to enter new nationwide market• Kept the department up to date on credit card logs and tradeshow feedback• Updated client information in databases, spreadsheets, documents and other general office tasks• Won team intern video competition (planned, acted, filmed, edited)

Coppell, Tx

• Managed cash register credit, cash and return transactions. Helped customers with buying decisions• Marketed products, resolved customer concerns and maintained excellent customer service