Derek Chan

Derek Chan Email and Phone Number

Senior Director of Publishing @ Riot Games
California, United States
Derek Chan's Location
San Carlos, California, United States, United States
Derek Chan's Contact Details
About Derek Chan

Senior marketing executive with over two decades of results in some of the world’s top gaming and technology companies.I’m a versatile and structured thinker who loves to interrogate and expose the things that make people tick. Then I distill and apply that in brand and marketing strategies that cut through the noise to earn consensus and commitment. I thrill in partnering with the best people and teams to deliver never-been-done creative campaigns that provoke a grin (or a shiver). Things that work hard, and things with a twist. I’ve worked on global-scale mobile & console video games, digital content platforms, and consumer internet products. I’ve launched and grew some of the biggest and most beloved gaming franchises in the world, and helped hundreds of millions of people fall in love with them. I've helped create one of the world’s biggest esports competitions, and I led an elite in-house creative agency.And yet, the thing that I’m most proud of is how I work with other people and how I make them feel. I build, lead and develop teams from a service mindset: with honest and humble empathy, collaboration, and recognition of the humanity in every person. Whether with teammates or partners, my approach is direct, without pretense or ego.

Derek Chan's Current Company Details
Riot Games

Riot Games

View
Senior Director of Publishing
California, United States
Website:
riotgames.com
Employees:
7498
Derek Chan Work Experience Details
  • Riot Games
    Senior Director Of Publishing
    Riot Games
    California, United States
  • Supercell
    Americas Regional Marketing
    Supercell Feb 2024 - Present
    Helsinki, Southern Finland, Fi
    U.S. marketing lead for Brawl Stars and Squad Busters, with strong additional experience driving performance in LATAM. Expertise in driving consumer insights-led strategy, influencer marketing campaigns, and go-to-market planning & execution.
  • Supercell
    Managing Director, Supercell In-House Creative
    Supercell Sep 2022 - Feb 2024
    Helsinki, Southern Finland, Fi
    I helped start, and led Supercell’s In-House brand creative team. We were Supercell's internal agency unit tasked with developing, producing and delivering world-class creative that aimed to turn our hit games into globally-beloved brands. Our work spanned 360 brand campaign development, consumer insights, strategy, community experiences, and more.Highlights: • Drove development of the first insights-based brand growth and creative strategy for Clash of Clans in several years. Personally responsible for overseeing three player experience studies. Successfully pitched to executive leadership team. • Team developed entirely new lore platforms for Brawl Stars, including a 6-week long in-game interactive storytelling experience experienced by 25M players. Our project, "Starr Park CCTV", earned several creative industry awards including the Bronze Cannes Lion and the A&AD Wood Pencil. • Led team of 5 including creatives, marketing art directors, and producers. Through them, a diverse network of freelance strategists, creatives, producers and comms planners.
  • Supercell
    Marketing Lead, Everdale
    Supercell Jun 2019 - Aug 2022
    Helsinki, Southern Finland, Fi
    Marketing Lead for Everdale, a game that we had in beta and killed in August 2022. Specialist in brand strategy, positioning development & user acquisition creative. I led a global marketing team across 3 Supercell offices.
  • Supercell
    Esports Global Marketing & North America + Europe Production Lead
    Supercell Nov 2017 - May 2019
    Helsinki, Southern Finland, Fi
    Led global brand development, marketing & production for Supercell esports initiatives. Helped create the Clash Royale League, the premier professional league featuring the most prominent esports organizations, and the best players from around the world. Clash Royale League Highlights:• Led creative development and production on the 2018-2019 regular seasons for North America & Europe regions of the CRL. Innovations included the world's first sports show designed for portrait orientation on mobile devices. Drove 2X average watchtime YoY. • Developed the CRL's global brand logo & visual toolkit, including broadcast graphics. • Led creative development on the 2018 CRL global season kickoff trailer (41M+ views globally), and the World Finals trailer (11M+ views globally). • Started the Clash Royale Esports YouTube channel from scratch & grew it to 400K+ subscribers in 5 months. • Drove global PR messaging for media days and press interviews.
  • Supercell
    Marketing Lead, Clash Royale
    Supercell Feb 2016 - Nov 2017
    Helsinki, Southern Finland, Fi
    I developed global campaigns - from strategy through creative - to support Supercell's hit mobile game, Clash Royale. Highlights:• Led creative development on "The Last Second", Clash Royale's anthem creative of winter 2016-17. TLS earned 330M+ views globally, and was the #2 most viewed ad on YouTube in 2017.• Developed 3 global campaigns for Clash Royale including its first brand campaign, "The Rules of the Duel". Campaign assets comprised 8 TV spots, fully localized in 6 global markets, with associated social media campaign executions.• Member of Brazil marketing team that delivered Supercell's first above the line campaign specifically tailored to Brazil. Campaign resulted in significant lifts to baseline player acquisition rate & awareness.• Delivered 60+ video creatives over a year to drive global acquisition & engagement.• Cross-functional coordination across marketing art, media, community, marketing analytics teams, and several creative agency partners.
  • Google
    Consumer Product Marketing Manager
    Google 2012 - 2016
    Mountain View, Ca, Us
    Google Play Consumer Product Marketing, w/ focus on platform launch initiatives, Google Play Games, and Google Play for Families.Some wins:• Oversaw global launch of new Family sections on the Play store• Repositioned Google Play Games• Leading & developing two associate product marketersCore responsibilities:• Develop global positioning and consumer marketing strategy.• Partner marketing with top app & game developers.• Quantitative & qualitative consumer research initiatives.I also worked on Google Maps and Google+ in previous assignments.
  • Zynga
    Senior Product Marketing Manager, Cityville
    Zynga 2011 - 2012
    San Francisco, California, Us
    Marketing lead on CityVille, one of Zynga's blue-chip franchises, and at its zenith, the most popular social game in the world. Responsible for guiding CityVille brand development efforts, and supporting studio revenue and user number goals via a broad cross-functional team including advertising, direct email, cross-promotion, PR, and co-marketing groups.
  • Sc Johnson
    Mba Summer Brand Management Intern, Pledge
    Sc Johnson 2010 - 2010
    Racine, Wi, Us
    Various projects for the Pledge home cleaning brand.
  • Electronic Arts
    Global Marketing Lead, Dead Space
    Electronic Arts 2007 - 2009
    Redwood City, Ca, Us
    Led a cross-functional, global marketing team to launch Dead Space, a $75M science-fiction horror entertainment brand that included video games, animated movies, and comics. The success of Dead Space spawned several line extensions and sequels.
  • Electronic Arts
    Online Product Manager
    Electronic Arts 2006 - 2007
    Redwood City, Ca, Us
    Evangelist and product marketing manager on digital products (full software releases and microtransactions); responsible for competitive analysis and forecasting, to release timing, pricing and launch promotions.
  • Vintage Wine Merchants
    Weekend Server
    Vintage Wine Merchants 2007 - 2007
    Part time server at a small wine bar at Santana Row, the South Bay's premier retail area.
  • Ubisoft
    Senior Marketing Coordinator
    Ubisoft 2005 - 2006
    Saint-Mandé, Île-De-France, Fr
    Led globally-distributed team of seven artists to create high-quality marketing materials including trailers and print ad images supporting two game products representing $201M in revenues.
  • Ubisoft
    Associate Brand Manager
    Ubisoft 2002 - 2005
    Saint-Mandé, Île-De-France, Fr
    Developed, project managed and launched promotions for the Tom Clancy’s Splinter Cell brand of video games, resulting in 5.5M units sold over three game launches.

Derek Chan Skills

Brand Development Cross Functional Team Leadership Marketing Strategy Video Games Marketing Management Product Marketing Online Marketing Brand Management Social Games Social Media Marketing Competitive Analysis Digital Marketing Partnership Marketing Marketing Promotions Brand Communication

Derek Chan Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Management In Organizations
  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Business Administration
  • Lynbrook High School
    Lynbrook High School

Frequently Asked Questions about Derek Chan

What company does Derek Chan work for?

Derek Chan works for Riot Games

What is Derek Chan's role at the current company?

Derek Chan's current role is Senior Director of Publishing.

What is Derek Chan's email address?

Derek Chan's email address is de****@****ail.com

What schools did Derek Chan attend?

Derek Chan attended Northwestern University - Kellogg School Of Management, University Of California, Berkeley, Haas School Of Business, Lynbrook High School.

What are some of Derek Chan's interests?

Derek Chan has interest in Shanghai, Twitter (Company), Berkeley, Electronic Arts (Company), Ubisoft, Evanston, Monetization, Twitter, Toronto, Zynga.

What skills is Derek Chan known for?

Derek Chan has skills like Brand Development, Cross Functional Team Leadership, Marketing Strategy, Video Games, Marketing Management, Product Marketing, Online Marketing, Brand Management, Social Games, Social Media Marketing, Competitive Analysis, Digital Marketing.

Who are Derek Chan's colleagues?

Derek Chan's colleagues are Jason Juan, Kyle Jackowski, Khin Lay, Vanessa Robi, Luiz Hespanha, Mike Potter, Daniel Araujo.

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