Derek Chan Email & Phone Number

California, United States

Helsinki, Southern Finland, Fi

U.S. marketing lead for Brawl Stars and Squad Busters, with strong additional experience driving performance in LATAM. Expertise in driving consumer insights-led strategy, influencer marketing campaigns, and go-to-market planning & execution.

Helsinki, Southern Finland, Fi

I helped start, and led Supercell’s In-House brand creative team. We were Supercell's internal agency unit tasked with developing, producing and delivering world-class creative that aimed to turn our hit games into globally-beloved brands. Our work spanned 360 brand campaign development, consumer insights, strategy, community experiences, and more.Highlights: • Drove development of the first insights-based brand growth and creative strategy for Clash of Clans in several years. Personally responsible for overseeing three player experience studies. Successfully pitched to executive leadership team. • Team developed entirely new lore platforms for Brawl Stars, including a 6-week long in-game interactive storytelling experience experienced by 25M players. Our project, "Starr Park CCTV", earned several creative industry awards including the Bronze Cannes Lion and the A&AD Wood Pencil. • Led team of 5 including creatives, marketing art directors, and producers. Through them, a diverse network of freelance strategists, creatives, producers and comms planners.

Helsinki, Southern Finland, Fi

Marketing Lead for Everdale, a game that we had in beta and killed in August 2022. Specialist in brand strategy, positioning development & user acquisition creative. I led a global marketing team across 3 Supercell offices.

Helsinki, Southern Finland, Fi

Led global brand development, marketing & production for Supercell esports initiatives. Helped create the Clash Royale League, the premier professional league featuring the most prominent esports organizations, and the best players from around the world. Clash Royale League Highlights:• Led creative development and production on the 2018-2019 regular seasons for North America & Europe regions of the CRL. Innovations included the world's first sports show designed for portrait orientation on mobile devices. Drove 2X average watchtime YoY. • Developed the CRL's global brand logo & visual toolkit, including broadcast graphics. • Led creative development on the 2018 CRL global season kickoff trailer (41M+ views globally), and the World Finals trailer (11M+ views globally). • Started the Clash Royale Esports YouTube channel from scratch & grew it to 400K+ subscribers in 5 months. • Drove global PR messaging for media days and press interviews.

Helsinki, Southern Finland, Fi

I developed global campaigns - from strategy through creative - to support Supercell's hit mobile game, Clash Royale. Highlights:• Led creative development on "The Last Second", Clash Royale's anthem creative of winter 2016-17. TLS earned 330M+ views globally, and was the #2 most viewed ad on YouTube in 2017.• Developed 3 global campaigns for Clash Royale including its first brand campaign, "The Rules of the Duel". Campaign assets comprised 8 TV spots, fully localized in 6 global markets, with associated social media campaign executions.• Member of Brazil marketing team that delivered Supercell's first above the line campaign specifically tailored to Brazil. Campaign resulted in significant lifts to baseline player acquisition rate & awareness.• Delivered 60+ video creatives over a year to drive global acquisition & engagement.• Cross-functional coordination across marketing art, media, community, marketing analytics teams, and several creative agency partners.

Mountain View, Ca, Us

Google Play Consumer Product Marketing, w/ focus on platform launch initiatives, Google Play Games, and Google Play for Families.Some wins:• Oversaw global launch of new Family sections on the Play store• Repositioned Google Play Games• Leading & developing two associate product marketersCore responsibilities:• Develop global positioning and consumer marketing strategy.• Partner marketing with top app & game developers.• Quantitative & qualitative consumer research initiatives.I also worked on Google Maps and Google+ in previous assignments.

San Francisco, California, Us

Marketing lead on CityVille, one of Zynga's blue-chip franchises, and at its zenith, the most popular social game in the world. Responsible for guiding CityVille brand development efforts, and supporting studio revenue and user number goals via a broad cross-functional team including advertising, direct email, cross-promotion, PR, and co-marketing groups.

Racine, Wi, Us

Various projects for the Pledge home cleaning brand.

Redwood City, Ca, Us

Led a cross-functional, global marketing team to launch Dead Space, a $75M science-fiction horror entertainment brand that included video games, animated movies, and comics. The success of Dead Space spawned several line extensions and sequels.

Redwood City, Ca, Us

Evangelist and product marketing manager on digital products (full software releases and microtransactions); responsible for competitive analysis and forecasting, to release timing, pricing and launch promotions.

Part time server at a small wine bar at Santana Row, the South Bay's premier retail area.

Saint-Mandé, Île-De-France, Fr

Led globally-distributed team of seven artists to create high-quality marketing materials including trailers and print ad images supporting two game products representing $201M in revenues.

Saint-Mandé, Île-De-France, Fr

Developed, project managed and launched promotions for the Tom Clancy’s Splinter Cell brand of video games, resulting in 5.5M units sold over three game launches.

Master Of Business Administration - Mba, Marketing Management, Management In Organizations

Ba, Business Administration

Education record