Derek Chan Email and Phone Number
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Derek Chan personal email
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Senior marketing executive with over two decades of results in some of the world’s top gaming and technology companies.I’m a versatile and structured thinker who loves to interrogate and expose the things that make people tick. Then I distill and apply that in brand and marketing strategies that cut through the noise to earn consensus and commitment. I thrill in partnering with the best people and teams to deliver never-been-done creative campaigns that provoke a grin (or a shiver). Things that work hard, and things with a twist. I’ve worked on global-scale mobile & console video games, digital content platforms, and consumer internet products. I’ve launched and grew some of the biggest and most beloved gaming franchises in the world, and helped hundreds of millions of people fall in love with them. I've helped create one of the world’s biggest esports competitions, and I led an elite in-house creative agency.And yet, the thing that I’m most proud of is how I work with other people and how I make them feel. I build, lead and develop teams from a service mindset: with honest and humble empathy, collaboration, and recognition of the humanity in every person. Whether with teammates or partners, my approach is direct, without pretense or ego.
Riot Games
View- Website:
- riotgames.com
- Employees:
- 7498
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Senior Director Of PublishingRiot GamesCalifornia, United States -
Americas Regional MarketingSupercell Feb 2024 - PresentHelsinki, Southern Finland, FiU.S. marketing lead for Brawl Stars and Squad Busters, with strong additional experience driving performance in LATAM. Expertise in driving consumer insights-led strategy, influencer marketing campaigns, and go-to-market planning & execution. -
Managing Director, Supercell In-House CreativeSupercell Sep 2022 - Feb 2024Helsinki, Southern Finland, FiI helped start, and led Supercell’s In-House brand creative team. We were Supercell's internal agency unit tasked with developing, producing and delivering world-class creative that aimed to turn our hit games into globally-beloved brands. Our work spanned 360 brand campaign development, consumer insights, strategy, community experiences, and more.Highlights: • Drove development of the first insights-based brand growth and creative strategy for Clash of Clans in several years. Personally responsible for overseeing three player experience studies. Successfully pitched to executive leadership team. • Team developed entirely new lore platforms for Brawl Stars, including a 6-week long in-game interactive storytelling experience experienced by 25M players. Our project, "Starr Park CCTV", earned several creative industry awards including the Bronze Cannes Lion and the A&AD Wood Pencil. • Led team of 5 including creatives, marketing art directors, and producers. Through them, a diverse network of freelance strategists, creatives, producers and comms planners. -
Marketing Lead, EverdaleSupercell Jun 2019 - Aug 2022Helsinki, Southern Finland, FiMarketing Lead for Everdale, a game that we had in beta and killed in August 2022. Specialist in brand strategy, positioning development & user acquisition creative. I led a global marketing team across 3 Supercell offices. -
Esports Global Marketing & North America + Europe Production LeadSupercell Nov 2017 - May 2019Helsinki, Southern Finland, FiLed global brand development, marketing & production for Supercell esports initiatives. Helped create the Clash Royale League, the premier professional league featuring the most prominent esports organizations, and the best players from around the world. Clash Royale League Highlights:• Led creative development and production on the 2018-2019 regular seasons for North America & Europe regions of the CRL. Innovations included the world's first sports show designed for portrait orientation on mobile devices. Drove 2X average watchtime YoY. • Developed the CRL's global brand logo & visual toolkit, including broadcast graphics. • Led creative development on the 2018 CRL global season kickoff trailer (41M+ views globally), and the World Finals trailer (11M+ views globally). • Started the Clash Royale Esports YouTube channel from scratch & grew it to 400K+ subscribers in 5 months. • Drove global PR messaging for media days and press interviews. -
Marketing Lead, Clash RoyaleSupercell Feb 2016 - Nov 2017Helsinki, Southern Finland, FiI developed global campaigns - from strategy through creative - to support Supercell's hit mobile game, Clash Royale. Highlights:• Led creative development on "The Last Second", Clash Royale's anthem creative of winter 2016-17. TLS earned 330M+ views globally, and was the #2 most viewed ad on YouTube in 2017.• Developed 3 global campaigns for Clash Royale including its first brand campaign, "The Rules of the Duel". Campaign assets comprised 8 TV spots, fully localized in 6 global markets, with associated social media campaign executions.• Member of Brazil marketing team that delivered Supercell's first above the line campaign specifically tailored to Brazil. Campaign resulted in significant lifts to baseline player acquisition rate & awareness.• Delivered 60+ video creatives over a year to drive global acquisition & engagement.• Cross-functional coordination across marketing art, media, community, marketing analytics teams, and several creative agency partners. -
Consumer Product Marketing ManagerGoogle 2012 - 2016Mountain View, Ca, UsGoogle Play Consumer Product Marketing, w/ focus on platform launch initiatives, Google Play Games, and Google Play for Families.Some wins:• Oversaw global launch of new Family sections on the Play store• Repositioned Google Play Games• Leading & developing two associate product marketersCore responsibilities:• Develop global positioning and consumer marketing strategy.• Partner marketing with top app & game developers.• Quantitative & qualitative consumer research initiatives.I also worked on Google Maps and Google+ in previous assignments. -
Senior Product Marketing Manager, CityvilleZynga 2011 - 2012San Francisco, California, UsMarketing lead on CityVille, one of Zynga's blue-chip franchises, and at its zenith, the most popular social game in the world. Responsible for guiding CityVille brand development efforts, and supporting studio revenue and user number goals via a broad cross-functional team including advertising, direct email, cross-promotion, PR, and co-marketing groups. -
Mba Summer Brand Management Intern, PledgeSc Johnson 2010 - 2010Racine, Wi, UsVarious projects for the Pledge home cleaning brand. -
Global Marketing Lead, Dead SpaceElectronic Arts 2007 - 2009Redwood City, Ca, UsLed a cross-functional, global marketing team to launch Dead Space, a $75M science-fiction horror entertainment brand that included video games, animated movies, and comics. The success of Dead Space spawned several line extensions and sequels. -
Online Product ManagerElectronic Arts 2006 - 2007Redwood City, Ca, UsEvangelist and product marketing manager on digital products (full software releases and microtransactions); responsible for competitive analysis and forecasting, to release timing, pricing and launch promotions. -
Weekend ServerVintage Wine Merchants 2007 - 2007Part time server at a small wine bar at Santana Row, the South Bay's premier retail area.
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Senior Marketing CoordinatorUbisoft 2005 - 2006Saint-Mandé, Île-De-France, FrLed globally-distributed team of seven artists to create high-quality marketing materials including trailers and print ad images supporting two game products representing $201M in revenues. -
Associate Brand ManagerUbisoft 2002 - 2005Saint-Mandé, Île-De-France, FrDeveloped, project managed and launched promotions for the Tom Clancy’s Splinter Cell brand of video games, resulting in 5.5M units sold over three game launches.
Derek Chan Skills
Derek Chan Education Details
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Northwestern University - Kellogg School Of ManagementManagement In Organizations -
University Of California, Berkeley, Haas School Of BusinessBusiness Administration -
Lynbrook High School
Frequently Asked Questions about Derek Chan
What company does Derek Chan work for?
Derek Chan works for Riot Games
What is Derek Chan's role at the current company?
Derek Chan's current role is Senior Director of Publishing.
What is Derek Chan's email address?
Derek Chan's email address is de****@****ail.com
What schools did Derek Chan attend?
Derek Chan attended Northwestern University - Kellogg School Of Management, University Of California, Berkeley, Haas School Of Business, Lynbrook High School.
What are some of Derek Chan's interests?
Derek Chan has interest in Shanghai, Twitter (Company), Berkeley, Electronic Arts (Company), Ubisoft, Evanston, Monetization, Twitter, Toronto, Zynga.
What skills is Derek Chan known for?
Derek Chan has skills like Brand Development, Cross Functional Team Leadership, Marketing Strategy, Video Games, Marketing Management, Product Marketing, Online Marketing, Brand Management, Social Games, Social Media Marketing, Competitive Analysis, Digital Marketing.
Who are Derek Chan's colleagues?
Derek Chan's colleagues are Jason Juan, Kyle Jackowski, Khin Lay, Vanessa Robi, Luiz Hespanha, Mike Potter, Daniel Araujo.
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