Derek Robinson

Derek Robinson Email and Phone Number

Creative Director @ CosmoProf Beauty
Dallas, TX, US
Derek Robinson's Location
Dallas, Texas, United States, United States
Derek Robinson's Contact Details
About Derek Robinson

Strategic and innovative Creative leader who translates business goals into marketing plans that improve performance, profitability, and growth. Highly proficient in graphic design, with an emphasis on branding, packaging, brochure, social, and web design. Excellent verbal and visual communication skills with proficiencies in delivering detailed presentations and forming long-lasting relationships with executives, teams, and clients. A brand developer and influencer with strong time management skills, strict attention to detail, and the capacity to work well within fast-paced and time-sensitive environments.

Derek Robinson's Current Company Details
CosmoProf Beauty

Cosmoprof Beauty

View
Creative Director
Dallas, TX, US
Employees:
2575
Derek Robinson Work Experience Details
  • Cosmoprof Beauty
    Creative Director
    Cosmoprof Beauty
    Dallas, Tx, Us
  • Robinson Design
    Creative Director
    Robinson Design Jan 2019 - Present
    Dallas/Fort Worth Area
    Creative Director delivering leadership experience and developing world-class brands while creating beautiful, intuitive digital and print innovations.
  • Mowax Visual
    Vp Of Creative Design
    Mowax Visual Apr 2021 - Sep 2023
    Dallas, Texas, United States
    Create, lead, and communicate strategic, compelling creative strategy and brand development for clients such as Kendra Scott, Barry’s, LeLe Sadoughi, and Cinemark. Facilitated team development and mentorship for a diverse team of Creative Directors, Senior Environmental Designers, Graphic Designers, and external resources. Developed digital marketing strategies for the agency as well as social media marketing.Selected Achievements:• Creating an internal project management system drastically increased productivity and efficiency by 85%. • Developed brand identity for the company, including social media campaigns, new business outreach, and client presentations. • Transformed the agency’s creative output which increased the share of business revenue for the creative services side of the business.
  • Mizzen+Main
    Creative Director
    Mizzen+Main Oct 2020 - Mar 2021
    Dallas, Texas, United States
    Led creative brand direction for Mizzen+Main. Focus on overall brand creative and seasonal direction, as well as promotional events and collaborations. Partner with Brand Marketing to ensure creative brand vision while responsible for team mentorship.
  • Jcpenney
    Creative Director
    Jcpenney Jan 2020 - Oct 2020
    Plano, Texas, United States
    Oversee design concept development for divisional, seasonal, storewide graphics and 3D displays while guiding the conversion of these ideas into effective retail advertising design to promote immediate sales and achieve the company’s fashion/brand image goals.
  • Jack Black
    Creative Director
    Jack Black Aug 2016 - Jan 2019
    Carrollton, Tx
    Ensured business needs were met through directly overseeing the creation and development of packaging, 360° campaigns, and brand-building materials. Promoted existing and emerging global market growth by coordinating key marketing initiatives. Headed organizational success and performance by building a cross-functional team of copywriters, packaging designers, project managers, and junior/senior creatives.Selected Achievements:• Saved an incremental $90K to the creative budget by establishing an in-house photography studio as well as the creation of a high-end library of 150+ SKUs by developing and cataloging all product imagery in an editable format.• Maximized efficiency across requests by developing brief processes and project management systems.• Expanded brand reach into other markets by creating the first shop-in-a-shop from concept to completion.
  • Beauticontrol
    Executive Director Of Creative
    Beauticontrol Oct 2014 - Aug 2016
    Dallas Tx
    Drove organizational excellence and brand awareness across three international markets by leading the design and development of live stream campaigns, digital/web advertising, catalogs, direct mail materials, packaging, and more for over 400 products across 27 cosmetics, skincare and health and beauty product lines. Delivered high-quality services by managing a diverse team of bilingual copywriters, photographers, web designers/developers, creatives, and project managers.Selected Achievements:• Successfully reduced creative budget by $250K through sourcing local models and streamlining product photography.• Facilitated a 25% increase in customer retention rates through creating and implementing a CRM program.
  • Victoria'S Secret
    Creative Director
    Victoria'S Secret Feb 2012 - May 2014
    Columbus, Ohio Area
    Streamlined daily operations through the leadership of seasonal/individual campaign brand launches. Managed photoshoots (both master and sub-brands), direct mail initiatives, packaging design, branding & and logo design, and more by working in conjunction with key partners. Forged concrete relationships with both internal and external partners by maintaining regular communication and collaboration opportunities. Established strong, collaborative teams by facilitating a welcoming work environment and collaborative partnerships among staff.Selected Achievements:• Successfully launched the Victoria’s Secret Sport brand within all 1,500 stores across the US Market by strategically creating a 50-store test, incrementally increasing sales.• Coordinated new revenue streams by conceptualizing and launching innovative and unique product designs.
  • Interbrand
    Associate Creative Director
    Interbrand Dec 2007 - Dec 2011
    Cincinnati Area, Ky
    Supported CPG and corporate branding by developing/implementing unique and innovative marketing strategies. Aided in the development of new business and potential pitches by creating/delivering dynamic presentation solutions. Promoted growth and expansion among more than eleven global beauty accounts through concept to launch of creative product and brand strategies.Selected Achievements:• Provided creative leadership to multiple high-profile corporations, including Head & Shoulders, Aussie Haircare, and Nice & Easy as well as various Wrigley Global brands (i.e. Orbit, 5 Gum, Extra, and Eclipse).
  • Lane Bryant
    Art Director
    Lane Bryant Jul 2005 - Nov 2007
    Concepting of strategic seasonal campaigns, photo art direction and design and execution of branded elements from national advertising to in-store marketing materials.
  • Express
    Graphic Designer
    Express May 2001 - Jun 2005
    Columbus, Ohio Area
    Responsibilities include seasonal campaign concepting, garment marketing, packaging, customer relations marketing, advertising, magazine design and seeing ideas from creation to execution.• Benchmark design of several direct mail pieces affecting more than 2,000,000 recipients. • Concepted and executed numerous seasonal campaigns.• Innovative redesign of giftcard and collateral packaging.

Derek Robinson Skills

Corporate Branding Advertising Packaging Creative Direction Brand Development Adobe Creative Suite Graphics Branding And Identity Graphic Design Brand Architecture Brochures Art Direction Marketing Photography Creative Strategy Direct Mail Illustration Leadership Strategy Interaction Design Design Strategy Brand Management Visual Communication Marketing Strategy Management Project Management Social Media Marketing

Derek Robinson Education Details

Frequently Asked Questions about Derek Robinson

What company does Derek Robinson work for?

Derek Robinson works for Cosmoprof Beauty

What is Derek Robinson's role at the current company?

Derek Robinson's current role is Creative Director.

What is Derek Robinson's email address?

Derek Robinson's email address is de****@****ack.com

What schools did Derek Robinson attend?

Derek Robinson attended Columbus College Of Art & Design.

What skills is Derek Robinson known for?

Derek Robinson has skills like Corporate Branding, Advertising, Packaging, Creative Direction, Brand Development, Adobe Creative Suite, Graphics, Branding And Identity, Graphic Design, Brand Architecture, Brochures, Art Direction.

Who are Derek Robinson's colleagues?

Derek Robinson's colleagues are Rita Gibbs, Elizabeth Berardis, Stacey Williams, Misty Pearson, Michelle French, Christi Evans, Angie Krantz.

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