Derek Robinson Email & Phone Number

Dallas, Tx, Us

Dallas/Fort Worth Area

Creative Director delivering leadership experience and developing world-class brands while creating beautiful, intuitive digital and print innovations.

Dallas, Texas, United States

Create, lead, and communicate strategic, compelling creative strategy and brand development for clients such as Kendra Scott, Barry’s, LeLe Sadoughi, and Cinemark. Facilitated team development and mentorship for a diverse team of Creative Directors, Senior Environmental Designers, Graphic Designers, and external resources. Developed digital marketing strategies for the agency as well as social media marketing.Selected Achievements:• Creating an internal project management system drastically increased productivity and efficiency by 85%. • Developed brand identity for the company, including social media campaigns, new business outreach, and client presentations. • Transformed the agency’s creative output which increased the share of business revenue for the creative services side of the business.

Dallas, Texas, United States

Led creative brand direction for Mizzen+Main. Focus on overall brand creative and seasonal direction, as well as promotional events and collaborations. Partner with Brand Marketing to ensure creative brand vision while responsible for team mentorship.

Plano, Texas, United States

Oversee design concept development for divisional, seasonal, storewide graphics and 3D displays while guiding the conversion of these ideas into effective retail advertising design to promote immediate sales and achieve the company’s fashion/brand image goals.

Carrollton, Tx

Ensured business needs were met through directly overseeing the creation and development of packaging, 360° campaigns, and brand-building materials. Promoted existing and emerging global market growth by coordinating key marketing initiatives. Headed organizational success and performance by building a cross-functional team of copywriters, packaging designers, project managers, and junior/senior creatives.Selected Achievements:• Saved an incremental $90K to the creative budget by establishing an in-house photography studio as well as the creation of a high-end library of 150+ SKUs by developing and cataloging all product imagery in an editable format.• Maximized efficiency across requests by developing brief processes and project management systems.• Expanded brand reach into other markets by creating the first shop-in-a-shop from concept to completion.

Dallas Tx

Drove organizational excellence and brand awareness across three international markets by leading the design and development of live stream campaigns, digital/web advertising, catalogs, direct mail materials, packaging, and more for over 400 products across 27 cosmetics, skincare and health and beauty product lines. Delivered high-quality services by managing a diverse team of bilingual copywriters, photographers, web designers/developers, creatives, and project managers.Selected Achievements:• Successfully reduced creative budget by $250K through sourcing local models and streamlining product photography.• Facilitated a 25% increase in customer retention rates through creating and implementing a CRM program.

Columbus, Ohio Area

Streamlined daily operations through the leadership of seasonal/individual campaign brand launches. Managed photoshoots (both master and sub-brands), direct mail initiatives, packaging design, branding & and logo design, and more by working in conjunction with key partners. Forged concrete relationships with both internal and external partners by maintaining regular communication and collaboration opportunities. Established strong, collaborative teams by facilitating a welcoming work environment and collaborative partnerships among staff.Selected Achievements:• Successfully launched the Victoria’s Secret Sport brand within all 1,500 stores across the US Market by strategically creating a 50-store test, incrementally increasing sales.• Coordinated new revenue streams by conceptualizing and launching innovative and unique product designs.

Cincinnati Area, Ky

Supported CPG and corporate branding by developing/implementing unique and innovative marketing strategies. Aided in the development of new business and potential pitches by creating/delivering dynamic presentation solutions. Promoted growth and expansion among more than eleven global beauty accounts through concept to launch of creative product and brand strategies.Selected Achievements:• Provided creative leadership to multiple high-profile corporations, including Head & Shoulders, Aussie Haircare, and Nice & Easy as well as various Wrigley Global brands (i.e. Orbit, 5 Gum, Extra, and Eclipse).

Concepting of strategic seasonal campaigns, photo art direction and design and execution of branded elements from national advertising to in-store marketing materials.

Columbus, Ohio Area

Responsibilities include seasonal campaign concepting, garment marketing, packaging, customer relations marketing, advertising, magazine design and seeing ideas from creation to execution.• Benchmark design of several direct mail pieces affecting more than 2,000,000 recipients. • Concepted and executed numerous seasonal campaigns.• Innovative redesign of giftcard and collateral packaging.