To build naked Retreats as the leading luxury & sustainable lifestyle brand in China through maximizing brand exposure by recommending, planning and executing initiatives.1.Website & SEMo Work with design team for digital marketing materials o Cooperate with team for content planning, site traffic improvement o Execute and track monthly dashboard o Responsive website project for better user experience o SEM campaign planning across main channels in China 2.Social Mediao Manage global & local 10 social media platforms including WeChat, Weibo, Instagram, nice & Youku etco Wechat printer initiative to build daily new fans growth strategy o Develop creative and interactive digital content deliver to multiple social media channelso Wechat mini site, GPS, online reservation set up, html 5 campaign for low season o Ability to capture, measure, and interpret relevant data to drive appropriate action3.Database management o Baseline seasonal package newsletter deliver o Increasing customer engagement through personal and relevant communication o Leverage gif effect for campaign usageo Higher conversion by content marketing 4.Media Buyo Develop online new media strategies o Digital advertising planning & tracking with creative rich media design5.Mobile Appo Property in-house app content planning o Work with agency for push notification, guest survey, bilingual features for better user experience 6.Digital marketing o Creates comprehensive action plan for brand communications campaigns with the aim to maximizing brand exposure while maximizing efficiencieso Keeping latest update on digital ecosystem for overall industry landscape, technology trends and digital marketing opportunities such as QR code in-room dinning or HTML5 online check in/out. o Work with design team with creative material for daily online update, engagement and campaign.

1. Social/digital listening, data intelligence or social CRM.o Campaign Planning and Evaluation: Influencer mapping pre-launch research and monitoring to support integrated campaign management. o Building foundation of social/digital listening. o Owned Media Tracking: Use to learn the brand social media performance. o Visibility Brand/Competitor Graph & Content Diffusion Tracking. o Audience mapping – who are brand talking to and what do they like. o Support CRM related function teams of S-CRM or big data integration solutions. 2. Assist on ATL campaigns, including: o Digital campaign: work with agency on media buying, online activities execution and result evaluation. 3. Assist on brand site, brand social media and EPR monitoring and enhancements. 4. Cooperate with PR to maintenance and develop the relationship with media & celebrities. 5. Cooperate with CRM and eCommerce to execute promotional activities for sales driven.6. Familiar with global social media like Facebook, Instagram, Twitter, Pinterest, Google+, Tumble and Vine.o Well localize global content calendar and create new idea on local market.

1. Researching brand buzz across the digital market.o What followers and netizens say about the brand.o How key and benchmark competitors build and sustain awareness across China social media.2. Build communities across major and niche China social networks.o Plan and post content that resonates with our target audience.o Encourages target audience on brand conversation.3. To accelerate brand conversations with follower.o Using key opinion leaders brand’s DNA by proved performance analysis.o Partner with KOL to introduce and redefine new brand platform.4. Track and analyze results by advanced tool.o Measure the patterns of quantity and quality of our databases.o Optimizing and improving results each turn around.5. KOL and blogger management.o Good relationship and partnership on multiple social media platform.6. Data track and analyze.o Proficient in daily monitor, weekly dashboard, monthly performance report and competitor review.7. Excellent on China social media and new trend channelso Ability to analyze and forecast new platform and use advanced tool. 8.Brands which used to handle: Luxury Brand: Hublot,Tag Heuer, Dolce&GabbanaHigh-end fashion: Club MonacoLuxury retail: Lippo PlazaHotel: Starwood Hotels and Resorts & SPG loyalty programAlcohol & spirits : Ballantine's