Derek Shi is a Group Creative Director at i2mago原象. He possess expertise in art direction, fmcg, fashion, creative strategy, creative campaign development and 9 more skills. Colleagues describe him as "I've had the honor to work with Derek on Vidal Sassoon, and together we restaged the brand to become a premium fashion icon in China. Derek is a talented creative who writes beautifully and most creatively but never loses sight of the brief. Always relentless to drive for the best creative work, Derek is also a great team player, making friends and earning the respect of everyone across departments and levels. Together we conquer numerous challenges, together we create masterpieces."