Derek Gorton Email & Phone Number

Spring Valley, CA, US

San Diego Metropolitan Area

Alpine, California, United States

• Spearhead the creation and deployment of monthly marketing segments and campaigns, including Email, Direct Mail, Mobile Push, and SMS. Monitor engagement and execution reports to identify areas of improvement or change.
• Led data optimization efforts by expertly consolidating and refining 7,200 guest accounts, achieving a significant enhancement in data integrity, and streamlining operations.
• Implements 300+ comprehensive end-to-end marketing campaigns, overseeing strategy development, content creation, and multi-channel execution to drive brand visibility and achieve targeted KPIs.

Alpine, California, United States

• Manage the creation of marketing segments and deployment of various types of marketing campaigns monthly. Maintain and improve the deployment of Email/Direct Mail/MP/SMS campaigns while utilizing scheduling abilities.
• Assisted in data cleansing and data entry by consolidating over 6,900 guest accounts to create a cleaner and more streamline database.
• Conducted 70+ rating adjustments on various guest accounts to ensure accuracy in tier points and contribute to a positive gaming experience for the guests.

7140 Engineer Rd.

• Developed, executed, and managed all marketing material associated with the 5th Axis brand, as well as subsidiary companies under the 5th Axis umbrella. Oversaw day-to-day marketing operation. Created content including.
• Restructured email templates layout and design while adding calls to action, increasing click and open rates from 12% to 21%​
• Using a distinct social media strategy, reorganized companies’ platforms increasing follow rate by 31%.

Lakeside, California

• Devised digital marketing strategies and developed compelling content for diverse high-end clientele to maximize brand awareness and improve market standing. Coordinated and scheduled meets with sponsors and other.
• Increased Instagram following by 73% and Facebook following by 86% through effective marketing strategies.
• Managed and reviewed multiple projects having budgets worth $5000 to $20,000 for completeness and accuracy.
• Conducted expense cost analyses and reduced cost by 20%, successfully.

Lakeside, California

Greater San Diego Area

• Arranged and organized company assets around casino floor and increased guest involvement by providing a dynamic playing environment. Supervised a team of subordinates to handle day-to-day activities such as retrieving.
• Trained 12 employees, successfully, and improved casino’s customers service quality.
• Revised training manuals and planned team-building exercises and sessions to elevate employee performance and achieve job satisfaction.

-Managed the sorting of all currency, coins, tickets, and coupons to ensure an accurate dollar count each day.-Oversaw the upkeep and maintenance of all equipment used during the drop to prove quality working conditions-Participated in the redesign of the count room to produce a more functional working environment.

• Implemented strategies to improve fan experience at various NCAA division I sports by coordinating student spirit initiatives and promotion of Athletics to students.Executed scripted corporate promotions throughout.
• Updated 100+ trade agreements with various media vendors including: broadcast, radio, and print media.
• Facilitated university in creation of commercial for San Diego State women’s basketball team to spread awareness and inspire large fan base.

Bachelor Of Science - Bs, Marketing

Associate Of Science - As, Business, Management, Marketing, And Related Support Services

High School Diploma, Ged