Derek T. Nelson Email & Phone Number

Minneapolis, Minnesota, United States

I lead consulting teams to drive meaningful change in Marketing Measurement and Retail Media Networks by connecting the metrics that matter for an enterprise's bottom-line to the work marketers are doing every day. I support both the buy- and sell-sides, partners big (multiple Fortune 20s) and small, across several industries (retail, CPG, insurance to name a few). The metrics, frameworks, and processes we develop with our partners improve the quality and confidence marketers have in their… Show more I lead consulting teams to drive meaningful change in Marketing Measurement and Retail Media Networks by connecting the metrics that matter for an enterprise's bottom-line to the work marketers are doing every day. I support both the buy- and sell-sides, partners big (multiple Fortune 20s) and small, across several industries (retail, CPG, insurance to name a few). The metrics, frameworks, and processes we develop with our partners improve the quality and confidence marketers have in their daily work and long-term strategies. Show less

Minneapolis, Minnesota, United States

I led the development and implementation of Roundel's data clean room technology; the latest and most customizable audience activation, guest insights, and marketing measurement tool. The future of retail media will look different than what people are used to today; it will be more collaborative, more accountable, and move faster than what is currently possible. I worked closely with Roundel/Target internal teams, clients' Marketing and Data Science teams, and 3rd party vendors to map… Show more I led the development and implementation of Roundel's data clean room technology; the latest and most customizable audience activation, guest insights, and marketing measurement tool. The future of retail media will look different than what people are used to today; it will be more collaborative, more accountable, and move faster than what is currently possible. I worked closely with Roundel/Target internal teams, clients' Marketing and Data Science teams, and 3rd party vendors to map challenges and chart a mutually beneficial path forward. Show less

Greater Minneapolis-St. Paul Area

Spent my days figuring out how to translate what Target knows about guests into attributable marketing signals that elevate both Target and its Media Network partners' marketing spend. Developed solutions that redefine the role of data in the retail media network/client relationship from a "trust us" to a "we can prove our value" dynamic. I was always on the lookout for data that can help Target and our partners reach guests with the right message at the right moment.

Richfield, Mn

Back when BBY Ads was just a scrappy team of 10, I stepped in to build out measurement, reporting, and insights capabilities that made us "punch above our weight". I defined and built processes that streamlined the collection and refinement of retail media network data in order to fuel growth while delighting our clients. I worked closely with internal Product/Engineering teams and outside vendors to support the development of MMO/MTA measurement, test new ad tech products/methodologies, and… Show more Back when BBY Ads was just a scrappy team of 10, I stepped in to build out measurement, reporting, and insights capabilities that made us "punch above our weight". I defined and built processes that streamlined the collection and refinement of retail media network data in order to fuel growth while delighting our clients. I worked closely with internal Product/Engineering teams and outside vendors to support the development of MMO/MTA measurement, test new ad tech products/methodologies, and meet the always evolving needs of Consumer Electronic brands both large and small. I also led and trained a team of brilliant analysts and tinkerers to embody the voice-of-the-customer while amplifying their unique talents and passions. Show less

Greater Minneapolis-St. Paul Area

Marketing Architects

Master Of Business Administration (Mba)

Ba, Communications, Information Technology