Derek Ward Email & Phone Number

New York, Ny, Us

New York, New York

• Simultaneously manage a portfolio of 19 chemical engineering conferences, developing marketing plans and associated content to attract the attendance as well as submission of abstracts from practicing professionals and students. In turn performing analysis to evaluate each objective and apply results towards future strategy and reorient work approach as needed. • Tasked with all phases of email campaign life cycle, deploying over 300 emails to date on behalf of the organization and associated sponsors. Scope of requirements including segmenting target groups, designing, testing, defect tracking, scheduling, and follow up reporting.• Demonstrate an ability to understand the product, end user and power to connect the two to cultivate relevant target audiences from within organizational database. Spanning all emails deployed (over 300 to date), I’ve been able to generate an open rate average, higher than the 2017 Association Industry standard.• Frequently working in conjunction with Design; establishing and training departmental processes regarding creative asset management for digital offerings, conceptualizing direction for printed marketing collateral, authored creative briefs, and embodied most recurring role of designing the look and feel for many of the templates and associated emails deployed by the organization.

New York, New York

• Manage communication and act as liaison between business units and marketing department to align and create several process documents, in turn, adopted as organization standard.• Production support across simultaneous marketing projects. Implementing a sense of creativity and growth marketing background to experiment with new ways to present organizations offerings to new audiences around the globe.“The American Institute of Chemical Engineers (AIChE), founded in 1908, is a professional association of more than 60,000 chemical engineers worldwide.AIChE fosters and disseminates chemical engineering knowledge, supports the professional and personal growth of its members, and applies the expertise of its members to address societal needs and improve the quality of life.”

Greater New York City Area

• Manage organizations creative direction, communication design, marketing push, and tactical execution from traditional strategy to the highly experimental – social media, written, graphics, presentations, branding & positioning, and strategic partnerships.• Ownership over developing and implementing sponsorship/advertising strategy. Cultivated strong relationships with influential digital, press and technology outlets (e.g. NPR, Gimlet Media, WNYC, and NY Tech Meetup) in support of brand image and awareness.• Chronicle data-driven analysis and insights from marketing efforts to improve campaign effectiveness and value to the business. Produce reports tracking impact of performance media campaigns (e.g. Linkedin ad campaign, app installs, social following, impact of established partnerships, etc.)“Shindig is a platform for large-scale online events. On Shindig all webcam-enabled participants can see and are seen in a shared online space. Featured presenters can give a talk, be interviewed, share multimedia, teach, and more to a live online audience of thousands. Selected audience members can be brought up to share the stage and directly interact with hosts, "face-to-face", before the entire group. Meanwhile, audience members themselves can move freely in and out of private video chat conversations with one another, mingling, networking and socializing all without disturbing the other members of the audience. Its the dynamics of in-person events at internet scale. Already embraced for online events by pioneers such as notable individuals and institutions as Sheryl Sandberg, Bill Gates, Guy Kawasaki, General Assembly, TED and others Shindig is leading the next generation of online engagement.”

Berkeley

• Optimized marketing strategy through social media outreach, responsive email design, web design, infographics, and printed marketing collateral. All proven effective in resonating amongst students and increasing engagement with administrative online self-service options. • Established social media policies and guidelines rubric for overarching Student Affairs Department. This process document was in turn established as the standard for multiple departments across campus. Expanded to write several additional process documents through my tenure. "The Division of Student Affairs advances the learning and personal growth of students by providing leadership, services, and opportunities that enable students to succeed in and contribute to a diverse and global society."

San Francisco Bay Area

Communications Coordinator (Freelance Project)Wine InstituteSan Francisco, CAApr 2013 – Aug 2013 • Served as primary point person for updating Wine Institute's digital materials. Coordinate content creation and placement. Copy-editing and ability to manage content creation workflow.• Conduct user/browser testing, analytical research, and incorporate responsive design techniques into organization email releases to engage a wider audience. • Support the Communications Department in development of fact sheets, press releases, news briefs, and other needed publications.Palo Alto International Film FestivalPalo Alto, CAJun 2011 – Oct 2011 • Assisted the event publicist to ensure festival information was delegated to press personal efficiently and effectively.• Collaborated with city planners, local businesses and community members to garner sponsorships and broaden the festivals reach.

San Francisco, Ca

• Develop structured social media channels to engage Restore Hetch Hetchy’s community online and to create an understanding of the organization's expertise and capabilities; expanding from zero to over 4,730 individuals engaging in discussion relevant to the nonprofit and its initiatives. • As vocal proponents of environmental responsibility orchestrated an opportunity to work in conjunction with Patagonia. Not only do they still feature the organization within their Action Works campaign, but also collaboratively produced an informational scratch-off card touting the organization's campaign; distributed within their San Francisco retail location. “National advocacy campaign to restore the Hetch Hetchy Valley in Yosemite National Park. After a protracted national debate, Congress voted in 1913 to allow the City of San Francisco to build a dam and flood the Hetch Hetchy Valley in Yosemite National Park. One of only four glacial valley's in the United States, this twin of Yosemite Valley currently lies beneath 300 feet of water. The goal of our campaign is to move the reservoir and restore the valley to its original splendor without interrupting the flow of water to the City of San Francisco.”

Westlake Village, Ca

• Held responsible to thoroughly learn the attributes of Google Analytics and accompanying SEO practices, applying them to drive company SEO strategy through email outreach. • Helped revitalize site traffic, growing from seven to over 1,400 inbound links through developing keyword rich site content, optimizing site metadata, analyzing regional and mobile vs. vs. computer browser statistics. In turn produced over 12 bimonthly reports chronicling my research.

Westlake Village, California

• Responded to customer support tickets, in addition, worked as liaison relaying coding bugs to the engineering team.• Exercised traditional and emerging marketing strategies: pay per click advertising, social media/blog integration, search engine optimization, and press releases.• Initial point of contact for customer inquiries (Handled customer disputes, new account activation, payment concerns, technical support, and general Q&A)

B.A., Communications: Marketing/Advertising

Activities and Societies: Extracurricular activities: Peer Advisor(taught and helped transition approx. 30 first-year college students.

Enrolled As A "Non Degree Seeking Student"​

Wanting to continue my education experience; enrolled as a non-degree seeking student for the Spring 2016 semester. Successfully completed.

International Communications/French

Study Abroad Semester focused on international communications

High School