I spearhead the digital marketing strategy for the M.D. Admissions program. My efforts have significantly increased visibility and attracted a diverse pool of high-quality applicants. I oversee the creation of marketing collateral, ensuring it aligns with the university’s brand standards and goals. I also manage the Warrior M.D. Ambassador Program, guiding current medical students to create authentic engagement experiences for prospective applicants. By monitoring project timelines, setting priorities, and reviewing creative work, I ensure that all campaigns and initiatives support the School of Medicine’s recruitment and communication objectives.

I led campus-wide marketing campaigns and supported undergraduate and graduate admissions through digital and print strategies. I worked closely with the Vice President of Enrollment and Marketing to design recruitment campaigns that increased applications and student yield. I also managed a team of full-time staff and student workers, helping them prioritize projects and develop creative solutions. One of my most rewarding experiences was guiding a major rebranding initiative that gave our university a fresh identity and reinforced our value to prospective students and families.

I managed the daily content operations for Spring Arbor University, overseeing everything from social media to alumni publications. I was responsible for building a cohesive brand narrative across platforms, ensuring our digital presence felt authentic and connected with current students and alumni. I also served as managing editor for the alumni magazine, working with writers, photographers and designers to create content celebrating our graduates and their successes. My efforts resulted in a measurable increase in engagement and visibility for the university.

I led New College’s efforts to rebrand its social media presence, creating a new strategy aligned with the institution’s goals and giving our channels a much-needed refresh. My role involved planning and executing paid and organic social campaigns to drive traffic to the website and increase engagement. I also served as a primary writer for the college’s news site, crafting stories highlighting our academic strengths and unique culture.

I developed Alma College’s social media strategy to elevate its brand and better engage with students and alumni. I frequently partnered with departments to conduct workshops and share best practices, helping build a more cohesive digital presence across the institution. I also served as a lead copywriter for the website and print publications, including the Alma College magazine, writing content highlighting our students’ achievements and promoting institutional strengths.

I helped manage the institution’s social media accounts, developing creative content and researching what types of posts best resonated with our audience. I enjoyed experimenting with strategies and using data insights to optimize our approach. One of my favorite projects was creating a comprehensive media relations database that made it easier for departments to share news and updates with external partners.

As a digital media intern, I supported the Tigers’ Spring Training and the Lakeland Flying Tigers’ minor league season by managing social media channels and creating content that engaged fans. I handled game-day posts, coordinated promotions, and collaborated with the marketing team on storytelling initiatives. I also managed the videoboard during live games and events.My main job duties were to increase followers and engagement, and drive ballpark ticket sales at Publix Field. During game days, I operated the video board at Joker Marchant Stadium. I also created web content for lakelandflyingtigers.com and earned both corporate sales, media relations and box office experience.

I worked with JTV Sports, where I broadcasted and wrote for local high school sports teams. I also held a yearlong internship at Jackson TV during my senior year at Spring Arbor University, where I also directed, edited, and recorded voiceovers for live television productions.