• Led product strategy and roadmap creation for our comprehensive B2B video production suite ensuring alignment with business objectives of being fully self-service and decreased sales cycle times.• Contributed to a 50% speed improvement in contract creation by implementing a new upload system for SignME, which allowed document customization and was less complex.• Conducted user research to identify customer needs, pain points, and client processes, leading to the development of our… Show more • Led product strategy and roadmap creation for our comprehensive B2B video production suite ensuring alignment with business objectives of being fully self-service and decreased sales cycle times.• Contributed to a 50% speed improvement in contract creation by implementing a new upload system for SignME, which allowed document customization and was less complex.• Conducted user research to identify customer needs, pain points, and client processes, leading to the development of our confirmation card system, significantly reducing production checkpoints and reducing production contract issues by 20% (based on user feedback estimation.)• Championed user experience (UX) improvement through a website redesign initiative based on customer support ticket analysis.• Driving self-service adoption: Leading the development of a new document import feature for SignME with the goal of driving touchless sales (expected completion: June 2024). Show less

• Owned and Led onboarding for all clients, including large-scale clients like NBCUniversal, Truly Original, and Disney.• Created all client training materials, including onboarding protocols, help articles, and support videos.• Cross-collaborated with Sales and Product teams to ensure a smooth handoff experience, drive strong renewal rates, reduce churn, and generate cross-sell/up-sell opportunities.• Conducted regular health checks to assess product usage and adoption, leading to… Show more • Owned and Led onboarding for all clients, including large-scale clients like NBCUniversal, Truly Original, and Disney.• Created all client training materials, including onboarding protocols, help articles, and support videos.• Cross-collaborated with Sales and Product teams to ensure a smooth handoff experience, drive strong renewal rates, reduce churn, and generate cross-sell/up-sell opportunities.• Conducted regular health checks to assess product usage and adoption, leading to improved product usage and identifying further areas for customer education.• Conducted customer feedback interviews to develop new training strategies to decrease meeting times by 25% and the development of a project lead growth strategy resulting in a 10% increase in new billable projects.• Maintained a 98% GRR by developing and implementing comprehensive client training and retention programs. Show less

Work with clients in both large class group settings and in one to one personal training sessions. I teach complex movements, ensure safety, build community, and motivate our members to achieve and exceed fitness goals. I manage their social media accounts and produce highlight videos for the gym.

• Contributed to product strategy and roadmap for both their B2C citizen engagement platform (Engage) and B2B research product (Analyze). • Managed feature backlog and collaborated with the scrum master to prioritize and define feature requirements. • Contributed to a simpler mobile app design focusing on fewer clicks, leading to a year-over-year increase in average litter collected per user. • Supported day-to-day operations for the city fingerprint project (link to article:… Show more • Contributed to product strategy and roadmap for both their B2C citizen engagement platform (Engage) and B2B research product (Analyze). • Managed feature backlog and collaborated with the scrum master to prioritize and define feature requirements. • Contributed to a simpler mobile app design focusing on fewer clicks, leading to a year-over-year increase in average litter collected per user. • Supported day-to-day operations for the city fingerprint project (link to article: https://www.anthropology-news.org/articles/making-sense-of-litter-data/).• Developed and implemented product marketing strategies in collaboration with cross-functional teams. Show less

• Partnered with large multinational companies (Phillip Morris International, DOW, Chevron Phillips, and others) in planning, developing, and launching international employee engagement campaigns.• Created comprehensive training materials, including onboarding protocols, help articles, and support videos for both general support and specific employee engagement campaigns.• Supported large non-profit companies (American Rivers, The River Network) in launching national employee engagement… Show more • Partnered with large multinational companies (Phillip Morris International, DOW, Chevron Phillips, and others) in planning, developing, and launching international employee engagement campaigns.• Created comprehensive training materials, including onboarding protocols, help articles, and support videos for both general support and specific employee engagement campaigns.• Supported large non-profit companies (American Rivers, The River Network) in launching national employee engagement and public engagement programs using our software and training materials.• Maintained a 97% GRR by developing and implementing comprehensive client training and retention programs.• Collaborated with sales to develop a new product offering with a shorter sales cycle and increased revenue.• Created all Customer Success metrics and processes for onboarding, renewal, and retention. Show less

Led SEM campaigns for Clorox cleaning products across diverse platforms, including Google, Microsoft Ads, Pinterest, and third-party networks such as Criteo, Target, and Peapod, effectively reaching target audiences.Managed a quarterly budget exceeding $1M, optimizing spend allocation to maximize ROI and increase campaign efficiency.Utilized Search Ads 360 alongside platform-specific tools for Google and Microsoft, developing and optimizing automated search campaigns that drove a 10%… Show more Led SEM campaigns for Clorox cleaning products across diverse platforms, including Google, Microsoft Ads, Pinterest, and third-party networks such as Criteo, Target, and Peapod, effectively reaching target audiences.Managed a quarterly budget exceeding $1M, optimizing spend allocation to maximize ROI and increase campaign efficiency.Utilized Search Ads 360 alongside platform-specific tools for Google and Microsoft, developing and optimizing automated search campaigns that drove a 10% increase in impressions.Prepared and delivered in-person quarterly performance reports to clients, offering data-driven insights and actionable recommendations, and maintained direct communication with clients through weekly updates.Supported full fiscal year and quarterly budget planning, collaborating with cross-functional teams to forecast spending needs, set financial goals, and allocate resources effectively. Show less

Managed client's Pay Per Click campaigns on Google, Microsoft Bing, Facebook and vendor platforms. Maintained daily data analysis to make bid adjustments, keyword optimization and traffic sculpting. Maintained continuous check on conversion, cost per conversion and cost metrics, optimizing and enhancing campaigns based on current creative analytics and trend data. Managed campaign restructuring, A/B testing, keyword auditing and creative content creation for paid ads.

Managed daily bid adjustments for paid media marketing campaigns, optimizing for cost efficiency and click through rate, leading to a 15% improvement month over month in campaign performance.Designed and launched website portals and social media campaigns to boost brand visibility and engagement, resulting in an increase in impressions and click through rates.Produced and analyzed monthly reports tracking progress against KPI objectives, providing actionable insights that… Show more Managed daily bid adjustments for paid media marketing campaigns, optimizing for cost efficiency and click through rate, leading to a 15% improvement month over month in campaign performance.Designed and launched website portals and social media campaigns to boost brand visibility and engagement, resulting in an increase in impressions and click through rates.Produced and analyzed monthly reports tracking progress against KPI objectives, providing actionable insights that informed strategic adjustments in overall campaign strategy.Assisted in developing and implementing SEO strategies, which enhanced search engine rankings and contributed to a 12% increase in organic traffic month over month. Show less

Worked with Account Executive, Clients and other internal teams to deliver new and continual projects on schedule and in budget. Also assisted as in-house consultant for videography and multimedia.

Resolved camera, drone, and software technical issues over phone with numerous customers daily. Travelled to, implemented and developed customer service training processes directly with call centers in the Philippines. Used consultative sales approach to understand customer needs and recommend relevant offerings. Managed, updated and organized SalesForce and NetSuite databases to handle customer data and replacement RMA's.

Utilized sales techniques to upsell and cross-sell products to customers totaling over $1 million in sales per quarter.Mentored new team members. Resolved escalated customer disputes. Facilitated hiring events.Built effective training and coaching strategies to optimize team performance.

Worked directly with VP Creative Director for client, T-Mobile. Helped concept and produce large scale press event, concepting and writing for MLB sponsorship, B2B concepting and handled digital media asset management. Proficient in Powerpoint presentation development, management and execution.

Worked on national brands: Sprite, Dolby Digital, ING, and Adidas. Helped to wireframe apps and website. Created digital content, and assisted with graphic design assignments. Also worked on a team to concept and execute on an internal new client pitch project.