Trained, developed, and led team in providing analysis and self-serve analytics tools to optimize performance of programmatic marketing channelsAssisted in planning, creating, and streamlining the end-to-end data process and measurement plan for new clientsPlanned and built data pipeline processes from a wide variety of media platforms into internal data warehouseStrategized and maintained a data roadmap for reporting, analysis, and data warehousing Collaborated with heads of departments and C-suite executives on projects and strategies for the business.

Utilized machine learning techniques to develop predictivemodels to target customers and increase salesDevelop comprehensive reporting across multiple channelsthrough a diverse set of sources

Develop analyses to uncover process inefficiencies andprovide recommendations to increase productivityDeliver highly technical ad hoc analyses to business ownersto provide deep insights at an actionable level

• Drive forward the testing methods and expand the data science tools utilized by the data team • Collaborate with other leadership to ensure cohesive work flow and maintain a high quality product to partners• Train, develop, and motivate data science team members in a constant pursuit of excellence• Worked across various departments to ensure timely and impactful project deliverables

• Maintained a high level of testing rigor in the web space while being dynamic in approach and reporting• Reviewed and provided feedback on the work of data sciences team members• Worked collaboratively with the data sciences and other teams to ensure the highest quality work

- Utilize a diverse set of data platforms to produce impactful insights to affect business decisions- Generate inferences from data analyses to provide strategic vision for marketing test strategies - Analyze big data sets to produce useful predictive and descriptive analytics - Collaborate with client facing team to ensure fulfillment of scientific method in testing process- Manage data analysts to ensure accuracy and timeliness of presentations and analysis- Concisely communicate complex data insights and strategic implications to leaders in small businesses and Fortune 50 companies