Part of senior creative team dedicated to DBS Bank account, covering consumer and wealth banking segments, from products/services to branding. Integrated with stronger focus on digital and social platforms, as well as search, social and advertising optimisations.

Part of the senior creative team handling local and regional work for Samsung SG / APAC including flagship product launches, as well as other agency accounts including MSD Pharma, F&N and new business pitches.

Creative lead overseeing the Maxis (Malaysian Telco) channel marketing team, as well as lead copywriter on project basis for Huawei Malaysia & regional (handled by O&M KL), and new businesses for H&O (and occasionally O&M).

Creative lead for P1 (new Malaysian Telco) team to create and execute a brand relaunch campaign with a focus on digital content and engagement.

Copywriter for Samsung Malaysia, giving their many global campaigns some local relevancy both online and off. Have also worked on Maxis (major Malaysian telco) for their rebranding and post-rebranding key product launch, dabbled a bit in Hotlink (Maxis Prepaid), and spent quite some time serving up some burgers for McDonald's too.

Worked on BTL & Digital projects for various clients from corporate and F&B to cosmetics and retail — we did anything and everything under the sun — with one of the most inspiring and passionately creative bosses whose wisdom drives me to do my best till this day.

Handled everyone's favourite chicken fast food chain KFC, independently managing and executing campaign after campaign at rapid speed. After all, they do call it fast food for a reason.