Derrick Small

Derrick Small Email and Phone Number

Marketing Campaign Strategy and Media Production @ Federal Reserve Bank of San Francisco
California, United States
Derrick Small's Location
San Francisco Bay Area, United States
Derrick Small's Contact Details
About Derrick Small

With over 15 years of experience spanning public affairs, communications, and marketing, I am passionate about translating complex ideas into powerful, actionable narratives. As the Lead Consultant at D.S. Artistry Lead Gen, I focus on helping small businesses and startups elevate their digital presence and generate meaningful leads. My mission? To drive strategic growth through customized digital strategies that deliver real results.Born in Brooklyn and disciplined as a U.S. Marine, I’ve honed a calm, strategic approach to leadership that has guided me through roles like Senior Media Producer and Marketing Director. I’ve led high-impact projects, from innovative communications strategies to compelling multimedia campaigns, always prioritizing quality, creativity, and efficiency.My expertise lies in bridging traditional marketing techniques with cutting-edge digital strategies, enabling businesses to navigate the ever-changing digital marketing landscape. I’m a skilled spokesperson and public speaker known for making complex concepts accessible and engaging to diverse audiences.Collaboration is at the heart of my work, and I’m always eager to connect with industry peers to share insights and explore new ideas. My blend of experience, leadership, and creativity fuels my drive to craft innovative solutions that push the boundaries of what’s possible in communications and marketing.

Derrick Small's Current Company Details
Federal Reserve Bank of San Francisco

Federal Reserve Bank Of San Francisco

View
Marketing Campaign Strategy and Media Production
California, United States
Website:
frbsf.org
Employees:
1991
Derrick Small Work Experience Details
  • Federal Reserve Bank Of San Francisco
    Marketing Campaign Strategy And Media Production
    Federal Reserve Bank Of San Francisco
    California, United States
  • D.S. Artistry Lead Gen
    Director Of Digital Strategy & Growth
    D.S. Artistry Lead Gen Aug 2024 - Present
    Greater Los Angeles, California, United States
    I am responsible for shaping and executing customized digital strategies that drive business growth and enhance the online presence of small businesses and startups. My role involves:- Developing Comprehensive Digital Audits: Leading in-depth evaluations of clients' websites, including SEO, user experience, and social media performance, to pinpoint areas for optimization and growth opportunities.- Designing Data-Driven Growth Strategies: Crafting tailored digital strategies that align with clients' business goals, with a focus on maximizing lead generation, increasing conversions, and enhancing overall digital performance.- Conducting Competitive Market Analysis: Providing actionable insights into competitors' digital strategies, identifying opportunities for clients to gain a competitive edge and capitalize on market gaps.- Strategic Client Collaboration: Partnering closely with clients to fully understand their business objectives, ensuring every strategy is uniquely crafted to meet their specific needs and deliver results.- Driving Measurable Results: Focusing on tangible business outcomes such as improved website traffic, higher search engine rankings, enhanced conversion rates, and measurable ROI, driving sustainable growth for clients.
  • Federal Reserve Bank Of San Francisco
    Media Production And Campaign Strategy
    Federal Reserve Bank Of San Francisco Dec 2021 - Present
    San Francisco Bay Area
    Deliver broad expertise in communications, digital marketing, brand engagement, public relations, digital recruiting and content productions while overseeing the development, implementation, and execution of dynamic, results-focused campaigns targeting the unique objectives of each endeavor.
  • U.S. Department Of Commerce
    Regional Communications Director
    U.S. Department Of Commerce Nov 2015 - Dec 2021
    San Francisco Bay Area
    Led lead-generation campaigns using data-driven insights to acquire new customers and partners. Integrated CRM systems to streamline sales and marketing processes. Expanded media coverage and developed global communication plans.
  • U.S. Commercial Service
    International Trade Specialist
    U.S. Commercial Service Jan 2020 - Jul 2020
    Greater Los Angeles Area
    Provided strategic guidance on B2B growth strategies, messaging frameworks, and sales enablement. Routinely measured and reported campaign effectiveness to stakeholders.
  • Basic-Internet
    Director Of Marketing And E-Commerce
    Basic-Internet Jan 2013 - Nov 2015
    Greater New York City Area
    Specialized in blending web insights with partner marketing strategies to drive online sales, inform product GTM strategy, and develop revenue growth tactics for internet services. Amplified B2B relations via innovative and enhanced web strategies for diverse clients across multiple regions. Established objectives and key performance indicators for measuring results. Created and executed targeted marketing campaigns that significantly improved conversion rates and revenue.
  • D.S. Artistry Productions Llc
    Marketing Consultant And Multimedia Producer
    D.S. Artistry Productions Llc 2012 - Nov 2015
    Greater New York City Area
    Led cross-functional teams and managed day-to-day operations for multiple film and multimedia projects, ensuring timely and budget-compliant completion. Developed and managed production budgets, created schedules, and oversaw logistics, including contract negotiation and resource allocation. Collaborated with directors and production companies to resolve issues and optimize production workflows.
  • Defense Contract Management Agency (Dcma)
    Senior Contract Administrator
    Defense Contract Management Agency (Dcma) Jan 2010 - Oct 2015
    Greater New York City Area
    At Defense Contract Management Agency, I evaluated and modified hundreds of contracts to ensure compliance with Federal Acquisition Regulations (FAR). As a Contract Administrator, I assessed awarding contracts with commercial organizations, educational institutions, nonprofit organizations, as well as State, local and foreign governments for furnishing products, services, construction, or research and development to the Federal Government, including managing contracts by complying with the terms and conditions of contracts; terminating contracts by administering claims and proposals; evaluating cost or price proposals and accounting systems data; planning, establishing contracts, programs, or policies; developing policies and procedures to ensure achievement of Federal socioeconomic goals delivering staff advisory services in one or more of the specializations in occupation.• Administered over $100M resulting from 500+ defense contracts across various industries.Level DAWIA II Certified
  • United States Marine Corps
    Regional Director Of Marketing, Community Relations & Public Affairs
    United States Marine Corps 2007 - 2010
    Portsmouth, Nh
    As a Marketing and Public Affairs Chief, I fostered long-term relationships with 50+ media outlets across the New England region. I planned and conducted 200+ public relations/community outreach events. I organized 100+ media visits and administered all media queries within AOR. Here, I excelled as a lead point of contact for crisis management in areas of operation. I composed and proofread news stories for the Camp Pendleton newspaper. I managed a high-performing team of 15+ press, multimedia, and journalism professionals.• Amplified lead generating events by 200% through strategic partnerships.• Secured 2,000 qualified recruitment contracts through strategic ad placement.• Created and implemented strategic marketing plans that led to generating 62,025 leads.
  • United States Marine Corps
    Community Relations And Media Chief
    United States Marine Corps 2004 - 2007
    San Diego, Ca
    Delivered 120+ presentations to VIPs, Nonprofit organizations and educators. Answered queries as primary point of contact for media relations. Provided public relations, communications and media guidance to senior leaders. Directed and organized 200+ public relations and community outreach events. On occasion wrote and edited news stories for the base newspaper.
  • United States Marine Corps
    Public Affairs Specialist (Photojournalist)
    United States Marine Corps 2001 - 2004
    Marine Corps Base Public Affairs Camp Pendleton, Ca
    Wrote and edited press releases and weekly news stories. Produced video content for KPEN-TV. As command spokesperson presented to 40+ civic organizations, students and VIP guests. Supervised a team of 10.

Derrick Small Skills

Video Production Public Relations Editing Media Relations Digital Media Social Media Marketing

Derrick Small Education Details

Frequently Asked Questions about Derrick Small

What company does Derrick Small work for?

Derrick Small works for Federal Reserve Bank Of San Francisco

What is Derrick Small's role at the current company?

Derrick Small's current role is Marketing Campaign Strategy and Media Production.

What is Derrick Small's email address?

Derrick Small's email address is de****@****bsf.org

What schools did Derrick Small attend?

Derrick Small attended Liu Brooklyn, Defense Acquisition University, Defense Information School, Defense Information School, University Of Phoenix, Full Sail University.

What are some of Derrick Small's interests?

Derrick Small has interest in Children, Autism Advocacy, Martial Arts, Business, Arts And Culture, Film, Health.

What skills is Derrick Small known for?

Derrick Small has skills like Video Production, Public Relations, Editing, Media Relations, Digital Media, Social Media Marketing.

Who are Derrick Small's colleagues?

Derrick Small's colleagues are Julia Godinez, Roger Stephenson, Vivienne Ayala, Sadia Nabi, Jon Wong, Silverio Benitez, Kyle Gertz.

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