Derrick Small
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Derrick Small Email & Phone Number

Marketing Campaign Strategy and Media Production at Federal Reserve Bank of San Francisco
Location: San Francisco Bay Area, United States 11 work roles 6 schools
1 work email found @frbsf.org LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Role
Marketing Campaign Strategy and Media Production
Location
San Francisco Bay Area, United States
Company size

Who is Derrick Small? Overview

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Quick answer

Derrick Small is listed as Marketing Campaign Strategy and Media Production at Federal Reserve Bank of San Francisco, a with 1991 employees, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at frbsf.org and a matched LinkedIn profile for Derrick Small.

Derrick Small previously worked as Director of Digital Strategy & Growth at D.S. Artistry Lead Gen and Media Production and Campaign Strategy at Federal Reserve Bank Of San Francisco. Derrick Small holds Master Of Fine Arts (M.F.A.), Arts, Entertainment, And Media Management from Liu Brooklyn.

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{first}{last}@frbsf.org
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Profile bio

About Derrick Small

With over 15 years of experience spanning public affairs, communications, and marketing, I am passionate about translating complex ideas into powerful, actionable narratives. As the Lead Consultant at D.S. Artistry Lead Gen, I focus on helping small businesses and startups elevate their digital presence and generate meaningful leads. My mission? To drive strategic growth through customized digital strategies that deliver real results.Born in Brooklyn and disciplined as a U.S. Marine, I’ve honed a calm, strategic approach to leadership that has guided me through roles like Senior Media Producer and Marketing Director. I’ve led high-impact projects, from innovative communications strategies to compelling multimedia campaigns, always prioritizing quality, creativity, and efficiency.My expertise lies in bridging traditional marketing techniques with cutting-edge digital strategies, enabling businesses to navigate the ever-changing digital marketing landscape. I’m a skilled spokesperson and public speaker known for making complex concepts accessible and engaging to diverse audiences.Collaboration is at the heart of my work, and I’m always eager to connect with industry peers to share insights and explore new ideas. My blend of experience, leadership, and creativity fuels my drive to craft innovative solutions that push the boundaries of what’s possible in communications and marketing.

Listed skills include Video Production, Public Relations, Editing, Media Relations, and 2 others.

Current workplace

Derrick Small's current company

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Federal Reserve Bank of San Francisco
Federal Reserve Bank Of San Francisco
Marketing Campaign Strategy and Media Production
California, United States
Website
Employees
1991
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11 roles · 26 years

Derrick Small work experience

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Director Of Digital Strategy & Growth

Current
D.S. Artistry Lead Gen

Greater Los Angeles, California, United States

I am responsible for shaping and executing customized digital strategies that drive business growth and enhance the online presence of small businesses and startups. My role involves:- Developing Comprehensive Digital Audits: Leading in-depth evaluations of clients' websites, including SEO, user experience, and social media performance, to pinpoint areas for optimization and growth opportunities.- Designing Data-Driven Growth Strategies: Crafting tailored digital strategies that align with clients' business goals, with a focus on maximizing lead generation, increasing conversions, and enhancing overall digital performance.- Conducting Competitive Market Analysis: Providing actionable insights into competitors' digital strategies, identifying opportunities for clients to gain a competitive edge and capitalize on market gaps.- Strategic Client Collaboration: Partnering closely with clients to fully understand their business objectives, ensuring every strategy is uniquely crafted to meet their specific needs and deliver results.- Driving Measurable Results: Focusing on tangible business outcomes such as improved website traffic, higher search engine rankings, enhanced conversion rates, and measurable ROI, driving sustainable growth for clients.

Aug 2024 - Present

Media Production And Campaign Strategy

Current

San Francisco Bay Area

Deliver broad expertise in communications, digital marketing, brand engagement, public relations, digital recruiting and content productions while overseeing the development, implementation, and execution of dynamic, results-focused campaigns targeting the unique objectives of each endeavor.

Dec 2021 - Present

Regional Communications Director

San Francisco Bay Area

Led lead-generation campaigns using data-driven insights to acquire new customers and partners. Integrated CRM systems to streamline sales and marketing processes. Expanded media coverage and developed global communication plans.

Nov 2015 - Dec 2021

International Trade Specialist

Greater Los Angeles Area

Provided strategic guidance on B2B growth strategies, messaging frameworks, and sales enablement. Routinely measured and reported campaign effectiveness to stakeholders.

Jan 2020 - Jul 2020

Director Of Marketing And E-Commerce

Basic-Internet

Greater New York City Area

Specialized in blending web insights with partner marketing strategies to drive online sales, inform product GTM strategy, and develop revenue growth tactics for internet services. Amplified B2B relations via innovative and enhanced web strategies for diverse clients across multiple regions. Established objectives and key performance indicators for measuring results. Created and executed targeted marketing campaigns that significantly improved conversion rates and revenue.

Jan 2013 - Nov 2015

Marketing Consultant And Multimedia Producer

D.S. Artistry Productions Llc

Greater New York City Area

Led cross-functional teams and managed day-to-day operations for multiple film and multimedia projects, ensuring timely and budget-compliant completion. Developed and managed production budgets, created schedules, and oversaw logistics, including contract negotiation and resource allocation. Collaborated with directors and production companies to resolve issues and optimize production workflows.

2012 - Nov 2015

Senior Contract Administrator

Greater New York City Area

At Defense Contract Management Agency, I evaluated and modified hundreds of contracts to ensure compliance with Federal Acquisition Regulations (FAR). As a Contract Administrator, I assessed awarding contracts with commercial organizations, educational institutions, nonprofit organizations, as well as State, local and foreign governments for furnishing products, services, construction, or research and development to the Federal Government, including managing contracts by complying with the terms and conditions of contracts; terminating contracts by administering claims and proposals; evaluating cost or price proposals and accounting systems data; planning, establishing contracts, programs, or policies; developing policies and procedures to ensure achievement of Federal socioeconomic goals delivering staff advisory services in one or more of the specializations in occupation.• Administered over $100M resulting from 500+ defense contracts across various industries.Level DAWIA II Certified

Jan 2010 - Oct 2015

Regional Director Of Marketing, Community Relations & Public Affairs

Portsmouth, Nh

As a Marketing and Public Affairs Chief, I fostered long-term relationships with 50+ media outlets across the New England region. I planned and conducted 200+ public relations/community outreach events. I organized 100+ media visits and administered all media queries within AOR. Here, I excelled as a lead point of contact for crisis management in areas of operation. I composed and proofread news stories for the Camp Pendleton newspaper. I managed a high-performing team of 15+ press, multimedia, and journalism professionals.• Amplified lead generating events by 200% through strategic partnerships.• Secured 2,000 qualified recruitment contracts through strategic ad placement.• Created and implemented strategic marketing plans that led to generating 62,025 leads.

2007 - 2010 ~3 yrs

Community Relations And Media Chief

San Diego, Ca

Delivered 120+ presentations to VIPs, Nonprofit organizations and educators. Answered queries as primary point of contact for media relations. Provided public relations, communications and media guidance to senior leaders. Directed and organized 200+ public relations and community outreach events. On occasion wrote and edited news stories for the base newspaper.

2004 - 2007 ~3 yrs

Public Affairs Specialist (Photojournalist)

Marine Corps Base Public Affairs Camp Pendleton, Ca

Wrote and edited press releases and weekly news stories. Produced video content for KPEN-TV. As command spokesperson presented to 40+ civic organizations, students and VIP guests. Supervised a team of 10.

2001 - 2004 ~3 yrs
Team & coworkers

Colleagues at Federal Reserve Bank of San Francisco

Other employees you can reach at frbsf.org. View company contacts for 1991 employees →

6 education records

Derrick Small education

Master Of Fine Arts (M.F.A.), Arts, Entertainment, And Media Management

Activities and Societies: Film Production Film production, media management, web design, multi-media content production, video production.

Bachelor Of Science - Bs, Business Administration And Management, General

Dual degree in Business Administration and Marketing

FAQ

Frequently asked questions about Derrick Small

Quick answers generated from the profile data available on this page.

What company does Derrick Small work for?

Derrick Small works for Federal Reserve Bank of San Francisco.

What is Derrick Small's role at Federal Reserve Bank of San Francisco?

Derrick Small is listed as Marketing Campaign Strategy and Media Production at Federal Reserve Bank of San Francisco.

What is Derrick Small's email address?

AeroLeads has found 1 work email signal at @frbsf.org for Derrick Small at Federal Reserve Bank of San Francisco.

Where is Derrick Small based?

Derrick Small is based in San Francisco Bay Area, United States while working with Federal Reserve Bank of San Francisco.

What companies has Derrick Small worked for?

Derrick Small has worked for Federal Reserve Bank Of San Francisco, D.S. Artistry Lead Gen, U.S. Department Of Commerce, U.S. Commercial Service, and Basic-Internet.

Who are Derrick Small's colleagues at Federal Reserve Bank of San Francisco?

Derrick Small's colleagues at Federal Reserve Bank of San Francisco include Carol. Kemp, Paul Naughton, Keffie Sparks, Michael Set, and Glenda Fornshell.

How can I contact Derrick Small?

You can use AeroLeads to view verified contact signals for Derrick Small at Federal Reserve Bank of San Francisco, including work email, phone, and LinkedIn data when available.

What schools did Derrick Small attend?

Derrick Small holds Master Of Fine Arts (M.F.A.), Arts, Entertainment, And Media Management from Liu Brooklyn.

What skills is Derrick Small known for?

Derrick Small is listed with skills including Video Production, Public Relations, Editing, Media Relations, Digital Media, and Social Media Marketing.

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