Derrick Tay Email & Phone Number

Singapore

Singapore

Asia is shaping the world’s energy future.As part of the world’s largest and fastest growing region, demand for electricity has never been greater. With their target to reduce carbon emissions, many of the ASEAN members have accelerated their developments to diversify and generate sustainable sources to meet energy demands. The success to Asia’s energy transition requires increased collaboration among industries and across borders. Since each nation has different needs and unique resources, there is an insatiable demand for knowledge, solutions and technologies.Enlit Asia provides the platform to enable all of that, and I support this transition being the conduit between sellers and buyers, the Utilities/IPPs and the vendors, the community and the knowledge.

Singapore

Cegos is Europe's largest training organisation and one of the world's leading Learning & Development companies. Founded in 1926 in France, the Group has innovated for nearly a century in advising and supporting companies in their plans to transform and grow, advancing individuals' personal and professional development worldwide.In the face of accelerated technological change and transformations in the workplace, L&D remains a key driver of competitiveness by boosting employability and collective performance. To support these fundamental shifts, the Group has reinvented the Learning Experience to transfer learning to the workplace, via the 4REAL© Digital Learning approach.Cegos Asia Pacific is the regional HQ in Singapore to facilitate the flexible context-appropriate training that companies need. To support the above:• I drive organisation growth by generating leads and matching needs with solutions• I am the story-teller who creates conversations amidst a rowdy marketplace• Concocting digital tools to deliver value, insights, and prepositions for clients is my thing• I also take on the Producer role to facilitate Virtual Instructor-led training

Singapore

Plan, develop, and execute go-to-market plans to deliver business objectives and pipeline goals.As the product marketer for a game-based mobile learning app, I developed and implemented Go-To-Market strategies. Apart from digital and mobile marketing initiatives, I managed and owned key programs (i.e.: leveraging Insights and Intent Analysis, Sales Enablement, Value Proposition Development, Influencer programs, Events, etc) to drive user base and subscription.In my role as the product marketer of Digital solutions, I defined distinctive competencies of solutions to match it to specific market needs and target buyers. I support sell-through by delivering productization - creating compelling sales collateral (sales decks, use cases, product video, etc), and am also the go-to person to demo these differentiating elements of solutions, including AR, VR, and MR apps.

Singapore

My greatest joy and satisfaction came from spearheading new initiatives and idea generation with the team for product launches and operations - covering PC and Mobile game products.I headed a marketing team and managed aspects including but not limited to:- Product marketing- Digital marketing- Marketing executions and optimization- Event management- Marketing collaboration

Singapore

Of the multiple hats I wear, one of it was to supervise the marketing department, collaborating with teams to deliver effective marketing campaigns to achieve user acquisition, increased revenue and improved customer retention.The other area I manage was product marketing for third party PC and web-based game titles (on a co-channeling model) to IAHGames' community of gamers in SE Asia.In additional, I also oversee launch campaigns for Take-Two Interactive, including AAA titles such as Grand Theft Auto V and NBA2K14. These were achieved by managing various timelines for regional execution (SG/HK/PH) of retail marketing activities. I conceptualised and executed the regional pre-order campaign for NBA2K14, as well as reporting on post events and expenditure status.

Singapore

Marketing lead for Asia Future Energy Forum 2012, an inaugural B2B Confex (Conference-Exhibition) event on renewable and clean energy.Key success strategies:- Assimilated the supply chain of energy ecosystem and built databases of trade visitors and potential exhibitors- Calibrated and delivered tailor-made marketing messages to engage the respective audiences- Marketing collaborations and networked with various associations in Southeast Asia for extended outreach to drive event registrationOutcome: The Event attracted more than 3,000 visitors over 2 days, and a Post-event Survey reflected that more than 80% of the exhibitors were very satisfied - an affirmation on the quality of visitors they engaged and networked during the Event.

Singapore

Responsible for all aspects of marketing, including but not limited to budget management, campaign conceptualization and execution, events management, digital and social media strategies.Key achievements:- Marketing Animal Kaiser Fiesta 2010, a launch event which saw overwhelming response with 300,000 visitors over 5 days- Marketing campaign with 7-Eleven, resulting in 15% increase in sales as well as 28,000 in-game codes redeemed in less than 3 months- Overall in charge for Animal Kaiser Fiesta 2011, surpassing recorded footfall from the previous year (+5%) as well as 11% increase in Pay-per-play revenue- Part of the marketing team for the global launch event of StarCraft II: Wings of Liberty which saw over 5,000 game copies redeemed within the day

Singapore

Executed cost-effective marketing mix and media plan to drive content subscription of mobile content. Liaised with internal resources to produce weekly advertisements in newspapers and magazines. Marketing outreach also included TVCs and SMS broadcast.Achievements include:- Developing SMS downloads into a key distribution channel for Universal Music Singapore- Creating value through marketing promotions for acquired clients such as Jean Yip, Ashworth and Borsch via SMS broadcasts

Singapore

Product Marketing:- Leading the launch of GelsPrinter (GX3000 and GX7000) in Singapore and Ricoh subsidiaries in APAC- Conduct research on competitor product positioning, unique features and suggested retail price (SRP)- Pricing simulation to propose a competitive SRP for the GelsPrinters- Point of contact between HQ (Japan) and the subsidiaries (MY/TH/HK/AU) on product updates, marketing materials, budgets etc

Singapore

In-house marketing for MATLAB® and Simulink® range of product in Southeast Asia.Achievements:- Successful marketing of customer retention program that resulted in annual revenue exceeding target by 8%- Converted new accounts for segment in charge; clients include Ciba Vision, Leica, Emerson and Chartered Semiconductor Manufacturing Ltd.

Singapore

Hired to develop a new business unit - Small Order Services (S.O.S):- Achieved revenue that accounted for 30% of company's annual sales figure in the 1st year- Promoted to Sales Engineer (Aug 2005 - Jan 2006) to manage higher networth accounts and OEM companies.