Associate Marketing Manager France
CurrentObjective: Driving growth of Brand & Categories through adoption of EMEA & Cluster initiatives (brand, customer or channel) in support of the sales French local market. Brand/Costumer Marketing Activities• Partnering with Country Sales leader to develop the annual plan (ABP)• Managing the local marketing budget• Establishing communication plan for the year • Managing regular PR relations, specific advertising, sectorial awards and competitor watch• Adoption/Creation of digital sales tools, websites, SEO/SEM, digital demand and account-based campaigns• Leveraging marketing content available in the Digital Asset Management System • Creation of local digital assets and new videos testimonials• Tracking the performance and measurement of ROI of marketing programs• Partnering with Commercialization & Cluster Marketing to execute product assortment strategy for key channel partners • Building strong collaboration with Capability to empower the sales organization in key Marketing campaigns• Representing KCP at IntercleanChannel Marketing activities• Developing the country annual plan for assigned customers• Working with channel partners to design & execute ideal Digital Shelf for all KCP categories, leveraging the data in the PIM, driving promotion and DSR incentives• Managing the DSR’s champions ambassador program and leading the quarterly meetings• Actively visiting customers and channel partners to capture insights and propose and adjust marketing programs• Being the local business partner to build KA and Channel marketing plan including tender, promotional requests, price increase & out of stock communications, literature management• Creation of goodies, local materials for costumer events and tradeshows• Managing presence of KCP to local tradeshows (Healthcare meetings, Hotel and Restaurant) and • Managing local Marketing Trainee
