Avadesh (Deshu) Gulati, Mba, Msc, Pmp, Csm Email & Phone Number

Gaithersburg,Md

• Responsible for aligning digital properties with the corporate business and marketing strategy. • Ensure that the web properties possess the functionality to fully support marketing campaigns. • Ensure alignment of product development roadmap with business and marketing priorities.• Develop and maintain product roadmap for websites, email, social, mobile, apps, etc.• Create and operate process for documenting, analyzing and prioritizing requests for new and enhanced functionality of the digital properties.• Create and maintain ongoing product and functional requirements for digital properties to ensure that the requested functionality is delivered.• Create, manage and contribute to software development projects that utilize internal and external resources and produce project artifacts (product requirements, functional & technical designs, user stories, test plans, schedules, deployment plans, training plans, etc.) needed to deliver digital functionality necessary to support marketing initiatives.• Provide regular status updates on all digital development activities and escalate project issues as they arise.• Review technical and function specification documents for development activities.• Work with cross functional teams (Marketing, Affiliate Relations, Service Center, technical teams, etc.) to define, design and document online experiences.• Work with current and potential partners to define integration between company and supplier websites, where appropriate.• Define and manage all levels of user-based testing for the websites (i.e., User Acceptance Testing, Regression Testing).• Present digital marketing demonstrations to partners, management and staff.• Conduct competitive / comparative reviews of external digital resources that provide similar functionality to digital properties.• Create and manage iterative software releases (sprints) and deployment schedules using AGILE software development methodologies and supporting processes.

Washington D.C. Metro Area

• Provide a strategy that raises the firm’s profile, builds awareness, and attracts quality clients and lateral hires through the use of technology• Evaluate, test and provide recommendations on appropriate technology software to enhance the firm’s business development efforts and the collaboration of various software• Maintain the standards, strategies and operational protocols for the maintenance of the CRM system and its data.• Oversee the day-to-day operations of the Firm's e-mail marketing activities including the testing and distribution process of all electronic mailings, reporting, and online event registration.• Manage multiple, simultaneous project schedules working directing or cross-functional team members that include internal and external resources• Conceptualize and develop long-term strategies for the organization's external website and SharePoint Intranet.• Serve as champion and representative of the Marketing Department among senior management and key internal and external stakeholders.• Drive the overall strategy of all online programs and assures their alignment with the firms’ strategic goals.• Maintains awareness and support implementation of emerging digital technologies, including mobile platforms and social media tools.• Develop and oversee policies and procedures to support social media and web and online initiatives. • Create reporting requirements for web properties and other marketing technology systems.• Implement emerging marketing technologies and social media plan.• Interface with the IT department about new technologies, ongoing projects and issue reporting and resolution.• Manage, mentor and evaluate performance of Marketing Technology staff.• Ensures formulation of the online marketing budget, including multi-year forecasting and managing the team’s financial resources.

• Define, set and execute objectives and strategies for all internal and external web properties including but not limited to Howrey.com, the firm intranet, extranets, blogs, wikis, and micro-sites. • Developed and established firm-wide email marketing program including product evaluation, template design policy creation and training.• Develop, maintain and oversee all aspects of the firm’s Customer Relationship Management (CRM) system.• Research, evaluate and implement new marketing technologies including experience management and proposal database tools.• Serve as Product Manager for the redesign of firm-wide Intranet from Cold Fusion to SharePoint..• Develop and evaluate requirements for solution fro creation and implementation of external and internal marketing communications materials • Promote and monitor the firm’s online presence on Wikipedia, LinkedIn, Facebook and Twitter.• Manage the design and development of multiple web-related projects through the complete life-cycle.• Ensure satisfaction of online marketing initiatives for multiple stakeholders across different departments.• Develop firm-wide policies to support social media, website usage and marketing technology tools.• Create strategic and operational guidelines for the firm’s social media initiatives.• Supervise performance and development of Interactive Communications staff.• Advise and recommend online-strategies and priorities to firm leadership.• Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives.

• Developed strategies to enhance the marketing function of the firm’s external web site. • Served as the marketing department’s liaison for firmwide contact management and CRM database (InterAction).• Developed and maintain the marketing section of the firm’s Intranet and other technology solutions to support marketing and business development functions.• Provided training and reference materials for all marketing technology tools and services.• Collaborated with marketing personnel on technology aspects of effective internal and external e-communication.• Served as liaison between marketing and IT departments.• Conducted research on new and emerging technologies to enhance the firm’s use of information for marketing and business development purposes. • Engaged in continuing education on marketing technology issues, and their application in a law firm environment.• Oversaw day-to-day management of the firm’s external web site.• Assessed existing marketing technology systems and suggest enhancements.• Managed outside vendor relationships as needed.

• Researched, evaluated, and implemented new technologies that improve the delivery of web services and assisted in business development.• Supervised marketing staff and temporary employees during web related projects.• Assisted in the development and implementation of marketing technology strategy of the Firm.• Worked with marketing team managers to obtain accurate and updated information for posting to the website in support of strategic goals of the Firm. • Marketing team member tasked with ensuring that content, design and technology are consistently updated in a timely manner.• Developed marketing technology budget.• Served as point of contact for web updates for all practice groups and offices.• Prepared website statistics & monthly status reports, highlighting key trends to senior management.• Coordinated with IT department on infrastructure and other issues related to the website.• Managed and supervised relationships with outside vendors.• Conducted regular competitive analysis to ensure the Firm is in-line with industry trends.• Developed firm’s Search Engine Optimization strategy.• Provided expert technical advice, guidance, and recommendations to management as needed.• Served on the Firm’s Intranet Steering Committee.

• Manage all technical requirements for Association’s website, related tools and services.• Responsible for all aspects of web development, design and maintenance.• Evaluate, update, and add content to the Association's web site.• Coordinate and deliver content via the content management system.• Perform routine trouble-shooting: error messages, bad links, faulty scripts, etc.• Create web graphics as needed for web pages, banners and forms.• Manage the relationship with contractors regarding website conversion and database integration.• Perform and upload regular information to Association’s databases.• Manage the redesign and conversion of website to PHP.• Interact with outsourced vendor on hosting issues.• Broadcast e-newsletters and e-mail blasts.• Analyze traffic to and usage of the Web site and recommend necessary changes.

• Formulated company business plan and financial projections with other co-founders. • Raised and secured $500,000 in Series A funding based on business plan.• Designed and implemented company’s records management, communications, and meeting procedures.• Tested Balywho Network hardware and software for quality control.• Collaborated in the layout, design and creation of company website.• Handled layout, design, creation and publishing of marketing materials.• Train clients on the use of proprietary software and the Balywho Network solution.• Provided desktop and network support for staff and clients, while serving as network administrator of Windows 2000 network.• Managed corporate services, including human resources, training and development, and internal communications.• Developed and administrate company contact tracking, inventory, and sales databases.• Formulated formal business processes and work flow.

•Provided Web authoring/publishing services in support of the World Bank's Knowledge Management System (KMS) initiative. •Assessed client needs regarding web publishing, and recommended best service option. •Served as Product Manager for web-based applications implemented throughout the organization.•Provided technical training of Knowledge Management System to content providers. •Web and Web server administration tasks considered to include the following: accepted and processed requests from clients to publish web pages from staging to live servers, report web statistics to interested management and clients, and made authorized changes to menu structures/information available in KMS, External and Internal Web servers. •Provided daily news updates for all Web Information Services at the World Bank Group. •Trouble shooting and problem resolution of ALL-IN-1, KMS, External and Internal Web problems. •Taught World Bank's Intranet class provided at the Leadership and Learning Center.•Provided information/advice to ISSC (support desk) personnel on Web and Internet Explorer matters as a second tier expert. •Served as chair for the Internet Browser Plug-in subcommittee for the Web Standards Committee.

Master Of Business Administration (M.B.A.), Business Administration And Management, General, Cumulative Gpa: 4.0

Activities and Societies: Phi Kappa Phi National Honor Society

M.S., Technology Management: E-Business, Cumulative Gpa: 4.0

Activities and Societies: Phi Kappa Phi National Honor Society

B.S., Agribusiness

Activities and Societies: Delta Chi Fraternity