Avadesh (Deshu) Gulati, Mba, Msc, Pmp, Csm Email & Phone Number

Gaithersburg, MD

• Responsible for aligning digital properties with the corporate business and marketing strategy.
• Ensure that the web properties possess the functionality to fully support marketing campaigns.
• Ensure alignment of product development roadmap with business and marketing priorities.
• Develop and maintain product roadmap for websites, email, social, mobile, apps, etc.
• Create and operate process for documenting, analyzing and prioritizing requests for new and enhanced functionality of the digital properties.
• Create and maintain ongoing product and functional requirements for digital properties to ensure that the requested functionality is delivered.

Washington D.C. Metro Area

• Provide a strategy that raises the firm’s profile, builds awareness, and attracts quality clients and lateral hires through the use of technology
• Evaluate, test and provide recommendations on appropriate technology software to enhance the firm’s business development efforts and the collaboration of various software
• Maintain the standards, strategies and operational protocols for the maintenance of the CRM system and its data.
• Oversee the day-to-day operations of the Firm's e-mail marketing activities including the testing and distribution process of all electronic mailings, reporting, and online event registration.
• Manage multiple, simultaneous project schedules working directing or cross-functional team members that include internal and external resources
• Conceptualize and develop long-term strategies for the organization's external website and SharePoint Intranet.

• Define, set and execute objectives and strategies for all internal and external web properties including but not limited to Howrey.com, the firm intranet, extranets, blogs, wikis, and micro-sites.
• Developed and established firm-wide email marketing program including product evaluation, template design policy creation and training.
• Develop, maintain and oversee all aspects of the firm’s Customer Relationship Management (CRM) system.
• Research, evaluate and implement new marketing technologies including experience management and proposal database tools.
• Serve as Product Manager for the redesign of firm-wide Intranet from Cold Fusion to SharePoint..
• Develop and evaluate requirements for solution fro creation and implementation of external and internal marketing communications materials

• Developed strategies to enhance the marketing function of the firm’s external web site.
• Served as the marketing department’s liaison for firmwide contact management and CRM database (InterAction).
• Developed and maintain the marketing section of the firm’s Intranet and other technology solutions to support marketing and business development functions.
• Provided training and reference materials for all marketing technology tools and services.
• Collaborated with marketing personnel on technology aspects of effective internal and external e-communication.
• Served as liaison between marketing and IT departments.

• Researched, evaluated, and implemented new technologies that improve the delivery of web services and assisted in business development.
• Supervised marketing staff and temporary employees during web related projects.
• Assisted in the development and implementation of marketing technology strategy of the Firm.
• Worked with marketing team managers to obtain accurate and updated information for posting to the website in support of strategic goals of the Firm.
• Marketing team member tasked with ensuring that content, design and technology are consistently updated in a timely manner.
• Developed marketing technology budget.

• Manage all technical requirements for Association’s website, related tools and services.
• Responsible for all aspects of web development, design and maintenance.
• Evaluate, update, and add content to the Association's web site.
• Coordinate and deliver content via the content management system.
• Perform routine trouble-shooting: error messages, bad links, faulty scripts, etc.
• Create web graphics as needed for web pages, banners and forms.

• Formulated company business plan and financial projections with other co-founders.
• Raised and secured $500,000 in Series A funding based on business plan.
• Designed and implemented company’s records management, communications, and meeting procedures.
• Tested Balywho Network hardware and software for quality control.
• Collaborated in the layout, design and creation of company website.
• Handled layout, design, creation and publishing of marketing materials.

• Provided Web authoring/publishing services in support of the World Bank's Knowledge Management System (KMS) initiative.
• Assessed client needs regarding web publishing, and recommended best service option.
• Served as Product Manager for web-based applications implemented throughout the organization.
• Provided technical training of Knowledge Management System to content providers.
• Web and Web server administration tasks considered to include the following: accepted and processed requests from clients to publish web pages from staging to live servers, report web statistics to interested.
• Provided daily news updates for all Web Information Services at the World Bank Group.

Master Of Business Administration (M.B.A.), Business Administration And Management, General, Cumulative Gpa: 4.0

Activities and Societies: Phi Kappa Phi National Honor Society

M.S., Technology Management: E-Business, Cumulative Gpa: 4.0

Activities and Societies: Phi Kappa Phi National Honor Society

B.S., Agribusiness

Activities and Societies: Delta Chi Fraternity