Desi Arnianti Kriswanto Email & Phone Number

Tangerang, Banten, Indonesia

• Responsible for creating digital media strategies for 4 OTC focus brands (Stimuno, Herbakof, Oxyvit, and Asimor) to the execution process in digital media channels, apart from also indirectly assisting media placement.
• Coordinate directly with the social media, creative and promotional e-commerce executive teams both internally and externally.
• Responsible for helping create promotional activities for e-commerce activities through the Tiktok Shop through agencies to develop daily livestreaming promo content, affiliate commissions and the use of affiliate.
• Making Tiktokshop the commerce channel with the second highest contribution after Shopee to total sales of up to +30% in 2023. As well as collaborating with fulfillment enablers in the commerce process, both internally.
• Encouraging indirect activities in stores such as bringing in offsite traffic (Meta Ads) and monitoring activities in paid campaigns in the marketplace, both onsite and tactical.
• Successfully supported monthly influencer activities by collaborating directly with Brand Ambassadors and mega KOLs as well as hundreds of buzzers every month, either through agency partners or directly.

Jakarta, Indonesia

• Responsible for handling FMCG categories (Reckitt brand) with 10 products and managing 5 digital planning teams and operations teams.
• Successfully helped support CRM activity data with external paid platform support with a target of 500 databases per month with the lowest CPA purchases.
• Carrying out assessments of village potential and problems through a participatory approach, including Focus Group Discussions (FGD) with the community and stakeholders.
• Assist KOL/Influencer activities on a monthly strategy basis to increase WOM.
• Help support offline event collaboration in several cities with digital content output and product sampling.

Jakarta Metropolitan Area

• Responsible for handling 13 different brands from multi categories FMCG (Beiersdorf), Retail (Levis), Insurance (Allianz), Automotive (Mercedes Benz), Home Appliance (Ariston), Beauty (Acuvue) assisted by 3 digital.
• Successfully helped create a digital strategy both tactically and collaboratively with the conventional team (planning team), as well as helping negotiate with the team regarding the selection of media for purchasing.
• Responsible for managing relationships with clients, both servicing directly as digital key accounts, as well as managing monthly reporting with global brand and company teams.

Greater Jakarta Area, Indonesia

• Responsible for FMCG products (NIVEA) for digital strategy and implementation.
• Successfully assisted leads in developing data and ideas for digital activities, including selecting media, negotiating and purchasing channels from third parties.
• Successfully assisted in the day to day, monthly reporting process for brand activities, as well as managing day to day execution both in terms of content, placement and timeline between client and vendor.
• Coordinate with the internal operations team to set up activities carried out via Meta ads, YouTube, Google SEM and carry out monitoring.

Greater Jakarta Area, Indonesia

• Client handle: OLX and Mizone
• Responsible for FMCG products (Mizone & Aqua) for digital strategy and implementation.
• Successfully assisted leads in developing data and ideas for digital activities, including selecting media, negotiating and purchasing channels from third parties.
• Successfully assisted in the day to day, monthly reporting process for brand activities, as well as managing day to day execution both in terms of content, placement and timeline between client and vendor.
• Coordinate with the internal operations team to set up activities carried out via Meta ads, YouTube, Google SEM and carry out monitoring.