Surya Prakash Gowda, popularly known as Suri, is the Founder and the Chief Design Officer at Design Core India, a globally renowned design consultancy. The pioneer of ‘design strategy’ in the subcontinent, Suri pursued BA in Fine Arts from the Maharaja Sayajirao University of Baroda. Thereafter, he pursued Master of Arts at the National Institute of Design, India’s premier design institute. He also has the unique distinction of being the first and the only student in the institute to specialize in Exhibition Design. Right after graduating from NID, Suri established Design Core India. In the 30+ years that followed he has worked with 500+ brands, designed thousands of exhibition stalls, provided hundreds of design solutions, and mentored scores of designers.