Victor Garcia Email & Phone Number

Handle administrative duties including time card approvals, resource planning, procurement efforts, recruiting, hiring strategies, team development activities, and onboarding resources.Steer the creative department, managing a large team of graphic designers.Develop, lead, and execute strategic go-to-market efforts and initiatives aligned with company and brand vision.Collaborate with cross-departmental leadership teams to analyze business and product states, consolidating data reports to influence future decision making related to product development and partnerships.Launch and lead community and social impact initiatives targeting underrepresented communities to increase equity, equality, diversity, and inclusivity.Develop team upskill methodologies to boost team and individual industry awareness and productivity.

Successfully expanded the team size from 7 to 13 members.Led scaling initiatives, managing tasks such as recruiting, interviewing, and hiring.Acted as a creative liaison and subject-matter expert (SME) during sales engagements, meeting with major retailer clients to enhance client relationships, strategy, and overall experience.

Led a diverse team of designers, handling responsibilities including onboarding, project management, resource allocation, and staffing.Fostered cross-departmental collaborations with Marketing, Sales, Product Development, and E-Commerce.Managed brand partnerships, end-to-end project management, and market industry research with the Marketing team.Worked with the Sales team to identify market trends and created designs to meet industry needs in alignment with brand standards.Collaborated with the Product Development team to successfully launch various products.Designed a variety of digital assets for E-Commerce.Partnered with NCAA, NBA, Fanatics for licensed product designs including championship merchandise for Lakers and concepts for collegiate merchandise.

Proficiently developed tech packs while managing in-line collections and product rollouts in line with seasonal collection strategies.Played a key role in establishing collaborations with artists, brand partners, and ambassadors on both micro and macro levels.Led the conceptualization efforts in collaboration with high-profile artists.Managed design communication efforts with artists, managers, and internal and external teams, maintaining detailed logs of revision and iteration sessions.Created a broad range of digital assets including social media assets, thumbnails, album cover art, and digital stream platform assets.

Supported graphic designers in creating tech packs, in addition to preparing files for factory print, ensuring accurate sizing, color separations, scale, placements, and color callouts.Designed an exclusive line in collaboration with emerging music artists, seamlessly integrating music and fashion elements. The project involved curation of a SoundCloud playlist in alignment with the fashion line and collaboration with 17 artists.Took charge of the creation of graphics for various platforms including social media campaigns, web, banners, e-commerce sites, SoundCloud, and YouTube, with a focus on optimization.Adhered strictly to brand guidelines while ensuring brand relevance in designs.Developed mood boards and focused on creating a compelling color story.

– Provide clients with a creative service that includes briefing and advising with regard to design style, composition, format, and print.– Developing concepts, graphics, layouts for production, logo design, content development, and artist cover art.– Illustrating packaging design, promotional assets, and merchandise design.– Ability to use photography to streamline ideation into physical content, and see projects through to their final stage.